Roshitha Sunil

Product Marketing Manager

Bengaluru, Karnataka, India3 yrs 10 mos experience

Most Likely To Switch

Key Highlights

Proficient in data-driven marketing strategies.
Experienced in managing end-to-end marketing campaigns.
Strong background in market research and analytics.

Stackforce AI infers this person is a Marketing Analyst with expertise in B2B SaaS marketing and data analytics.

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Skills

Core Skills

Marketing Campaign ManagementMarketing AnalyticsMarket ResearchB2b MarketingMarketing Strategies

Other Skills

A/B TestingAnalytical SkillsAttention to DetailAudience TargetingB2B Marketing StrategyBrand AwarenessBudget ManagementBusiness Advisory ServicesBusiness AnalysisBusiness ResearchCRM SoftwareCampaign ManagementCampaign StrategiesCampaignsCollaboration

About

From pursuing an MA in Applied Economics to evolving into a Marketing Analyst, my career journey has been defined by a passion for data-driven insights and strategic decision-making. Proficient in market research, campaign optimization, and performance analytics, I have consistently driven growth and delivered measurable results. My professional path is fueled by a relentless drive to learn, grow, and excel in every facet of my journey. With a strong work ethic, unwavering attention to detail, and exceptional organizational skills, I am committed to delivering value. I am always excited to connect with fellow professionals and explore fresh opportunities in the ever-evolving realm of marketing. Let's connect and collaborate to make a meaningful impact together!

Experience

3 yrs 10 mos

Total Experience

1 yr 11 mos

Average Tenure

2 yrs 10 mos

Current Experience

Effigo

Marketing Analyst

Aug 2023 – Present · 2 yrs 10 mos · Bengaluru, Karnataka, India · On-site

 Product Marketing - Individual Contributor
 Create and manage end-to-end marketing campaigns tailored to the procurement domain.
 Develop personalized communication for prospects, including email outreach, LinkedIn messages, and follow ups.
 Craft engaging content such as blogs, case studies, social media posts, and website copy to showcase EffiGO's procure-to-pay solutions.
 Leverage marketing automation tools to streamline outreach, nurture leads, and analyze campaign performance.
 Collaborate on strategy and execution for procurement-related initiatives, focusing on digitization, compliance, and supplier collaboration.
 Develop LinkedIn posts and appreciation content celebrating employee milestones and organizational
achievements.
 Analyze competitor campaigns and layouts to enhance EffiGO’s digital presence.
 Engage with procurement professionals by responding to LinkedIn posts and participating in discussions.
 Manage client relationships through personalized communication, including follow-ups and requests for testimonials.
 Contribute to podcasts and articles, infusing personal insights to enhance storytelling and relatability.
 Continuously monitor KPIs and use data-driven insights to optimize marketing strategies

Online Campaign ManagementBudget ManagementLanding Page OptimizationSearch AdvertisingPerformance MonitoringMarketing Campaign Management+81

Ken research

Market Research Analyst

Jul 2022 – Jul 2023 · 1 yr · Gurugram, Haryana, India

o B2B Marketing initiatives
o Responsible for end-to-end delivery of syndicate and custom client projects related to market assessment, GTM strategy, competitive benchmarking, industry research etc.
o Craft engaging content such as blogs, case studies, social media posts, and website copy
o Run marketing campaigns and initiatives
o Providing comprehensive industry reports on multiple sectors
pertaining to Middle East ,SouthEast Asian and European geographies.
o Conducting credible secondary research
o Implementing consulting frameworks like Gartner's Magic Quadrant, BCG Matrix and others
o Insight generation using competitive benchmarking, market share analysis and market sizing.

Market ResearchB2B MarketingCompetitive BenchmarkingIndustry ResearchContent CreationCampaign Management+2

Aerath business corporation viswas foods

Marketing Intern

May 2021 – Jun 2021 · 1 mo · Kerala, India · On-site

Assisted in developing and implementing marketing strategies to promote Aerath Business Group’s products and services in the UK and other European countries.
Conducted market research to identify trends, customer needs, and competitive landscape.
Created and maintained marketing materials, including brochures and presentations.
Supported the documentation process by drafting, editing, and formatting internal and external communication materials.
Collaborated with cross-functional teams to ensure consistency in branding and messaging.

Market ResearchMarketing StrategiesContent CreationCollaboration