Oct 2024 – Present · 1 yr 8 mos · Greater Kuala Lumpur · Remote

• I create LinkedIn content that grabs attention, builds serious trust, and makes the brand a go-to name for stakeholders, investors, and future clients.

Jul 2024 – Present · 1 yr 11 mos · Greater Kuala Lumpur · Remote

• I help the brand stand out on LinkedIn, earn trust fast, and stay top of mind for stakeholders, investors, and clients.

May 2022 – Present · 4 yrs 1 mo · Malaysia

• Led the development of Autotronics Malaysia's brand identity from inception to execution.
• Designed and curated a unique and captivating brand presence across social media, increasing brand recognition and engagement.
• Created visually appealing advertisements and social media posts that effectively communicated the company's offerings and values.
• Strategically optimized social media content to enhance visibility and attract a wider audience, resulting in a 300% increase in Instagram followers.
• Increased student enrolment by cultivating a stronger online presence and showcasing the company's expertise and credibility.
• Elevated Autotronics Malaysia's profile among the target audience and industry stakeholders by expanding brand awareness.

Oct 2021 – Present · 4 yrs 8 mos · Remote

• Worked for 10 years in the brand designing and brand consulting field, assisting top management with branding and marketing strategies to widen the business’ reach to consumers.
• My achievements included:
• Developed top-notch brand identity, brand visuals, market research strategies, branding strategies, and social media campaigns for 14 international companies.
• Overhauled the company’s branding plans and ad campaigns, resulting in increased social media awareness and ad campaign engagement, driving 77% traffic growth within the first year of execution.
• Quadrupled the company’s revenue by securing multiple branding(14) and training contracts and advertisement projects.
• Trained and managed a marketing team to create content writing and graphic designing to create engaging advertisements.
• Devised promotional branding campaigns that saw an average email open rate of around 45% from a database of close to about 100k customers, resulting in increased web traffic by 15% annually.
• Increase the company’s traffic by over 1400% and hard leads by 55% through effective brand visual designs, content marketing, SEO, and social media campaigns.

May 2021 – Present · 5 yrs 1 mo · Federal Territory of Kuala Lumpur, Malaysia

• Rebranded the company's look to make it more modern while still keeping its original identity.
• Made the social media pages more attractive and engaging.
• Increased the number of Instagram followers from 100 to 1300 in just a few months, a 1200% increase.
• Used innovative designs to get more people's attention and attract potential students.
• Created compelling online ads that generated leads every day and improved the company's conversion rate.
• Communicated the brand's value proposition through visuals, which helped increase student/trainee enrolment and raise brand awareness.

Aug 2020 – Dec 2020 · 4 mos · Federal Territory of Kuala Lumpur, Malaysia

• A pioneer in the marketing-as-a-service model, 2X is a B2B marketing specialist firm based in the US and Malaysia.
• My achievements include:
• Advanced the business development of the clients through cost-effective, world-class marketing work.
• Executed successful B2B marketing campaigns for a variety of channels, industries, and target audiences
• in line with the client’s overall goals that drove a measurable impact.
• Led the client’s governance meetings with the operational updates, alignment check-ins, and exchange
• of ideas to improve the campaign.
• Supported the leadership team on the clarity of key success metrics and potential problems with the
• delivery and meeting the client's expectations.
• Employed best-practice digital marketing tactics to ensure demand creation and acceleration.
• Formulated a winning content marketing strategy to generate leads and potential buyers.
• Forming and maintaining a meaningful relationship with my clients.

Jan 2019 – Nov 2020 · 1 yr 10 mos · Illinois, United States

• Managed all aspects of the advertising posters, social media branding posts, and promotional campaigns including flyer designs, email marketing, and fundraising. Created multiple creative paid advertisements by careful use of consumer psychology and insights.
• Created successful ad campaigns using a minimal budget on Facebook and Instagram that resulted in 100s of downloads of the company app.
• Formed social media KPI (Key Performance Indicators) metrics to determine the ROI of ad campaigns and improve the ad strategy using in-built analytics as well as the overall marketing objectives.

Aug 2018 – May 2019 · 9 mos · Chicago

Dec 2014 – Jul 2020 · 5 yrs 7 mos · Federal Territory of Kuala Lumpur, Malaysia · On-site

• Developed market research strategy, brand strategy, and social media campaigns that boosted sales and traffic as well as click-through rate over 130% higher than the industry average within 2 years.
• Replaced old marketing plans and rebranded all ad campaigns using current market trends. New digital and field marketing strategy resulted in increased social media traffic as well as the ad campaign drove 77% more traffic in the first year of the plan’s execution.
• Secured multiple training contracts and creative advertisement projects that quadrupled the company’s revenue. Trained and motivate junior designer team on branding, content marketing, as well as to use Adobe Creative Suite for ad designing purposes.
• Devised promotional email campaigns close to 100k consumers with an average opening rate of about 45% resulting in increased website traffic by 15% every year.
• Lead marketing team on traditional marketing and collaborate with the product marketing team in promoting B2B and B2C marketing campaigns as well as designed visual advertisements using Adobe Creative Suite.
• By far increased company’s online traffic over 1400% and hard leads 55% by applying highly effective content marketing, SEO, and social media campaigns.
• Expanded the company’s client base over 50% using both offline and social media marketing strategies.
• Assisted top management in marketing presentations for stakeholders, social media planning, business proposals, and project contracts. Conducted virtual conference meeting with potential B2B clients on marketing during the pandemic and successfully secured a project contract.

Aug 2014 – Dec 2014 · 4 mos · Malaysia

• Trained in assisting research and team-landing on an oil palm tissue culture project at Sime Darby Research and Development Lab Malaysia. I was also trained in aseptic technique for clonal palm production via tissue culture, media preparation, and microscopy imaging for protoplast study. Successfully accomplished the company project within the allocated time.