Ruchi Yadav

Business Development Executive

South Delhi, Delhi, India7 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

5.5+ years in product strategy and category management.
Expertise in driving growth and profitability in FMCG and E-commerce.
Strong background in managing P&L and strategic partnerships.

Stackforce AI infers this person is a Product Management professional with expertise in FMCG and E-commerce sectors.

Contact

Skills

Core Skills

Product ManagementP&l Management

Other Skills

B2C MarketingBrand ManagementBrand MarketingBrand StrategyBusiness DevelopmentBusiness StrategyBusiness-to-Business (B2B)C++Category ManagementCloud ComputingCommunicationCross-functional CoordinationCross-functional Team LeadershipCustomer AcquisitionCustomer Marketing

About

Interested in product, growth, and gamification. Ruchi is a passionate individual with 5.5+ years of experience in product strategy & category management across FMCG, FMCD, and E-commerce industries. She has previously handled product categories, strategic partnerships and institutional alliance businesses.

Experience

7 yrs 9 mos

Total Experience

2 yrs 7 mos

Average Tenure

4 yrs 2 mos

Current Experience

Country delight

Growth

Apr 2022 – Present · 4 yrs 2 mos · Gurugram, Haryana, India

Leading Growth & P&L for New Growth Initiatives and Fruits & Vegetables Business Segment.
Solving complex business problems for profitability, user growth, revenue, acquisition & conversion, retention, and P&L.

Marketing CommunicationsProduct LaunchBusiness StrategyCategory ManagementCross-functional Team LeadershipP&L Management+3

Livguard

Product Marketing

Apr 2020 – Mar 2022 · 1 yr 11 mos · Gurgaon, Haryana, India

Product Manager - Livguard, Livfast, & Indpower
Responsible for managing the categories- Inverter,Automotive, & E-Rick Batteries.
Portfolio- Pricing & Scheme Management
Provide marketing support to the brand
P&L management
Head - National Key Account Alliances | Institutional Business
1. Go Mechanic
Administer & increase the sales of the alliance PAN India
Activate new markets & new divisions within the alliance
Provide Marketing support - ATL & BTL to the alliance
Provide service support to the alliance
2. TVS-ASL
Administer & increase the sales of the alliance PAN India
Activate new markets & new divisions within the alliance
Provide Marketing support - ATL & BTL to the alliance
Provide service support to the alliance

Product LaunchProduct Management

Bfactory

Intern

Apr 2019 – May 2019 · 1 mo · New Delhi Area, India

Orchestrated digital marketing and product development and Go-to market strategy for the same
Worked on making a new portal – NLUexclusive.com as a part of product development for the company's new vertical
Used Google Analytics, Google AdWords, Yandex Metrica and wix.com to maintain and analyze NLUexclusive.com
Orchestrated national branding of Bfactory using digital marketing via online and offline marketing
Received a letter of recommendation

Netmeds.com

Intern

Jan 2019 – Jan 2019 · 0 mo

Responsible for acquiring new customers for Netmeds - a 100 year old pharmaceutical company by Dadha and Co.
Successfully completed Customer Acquisition for Netmeds in the area of sales and marketing
Received a letter of recommendation for the same

Analytics club, iim rohtak

Senior Coordinator

Jul 2018 – Mar 2020 · 1 yr 8 mos · Rohtak Area, India

Responsible for managing registrations and participants at event by Analytics Club
In charge of the inter and intra-college events conducted by the Analytics Club
Orchestrate sessions and competitions so as to put in practice the skills learned

Metals and minerals trading corporation of india (mmtc) ltd

Intern

Jul 2017 – Aug 2017 · 1 mo · New Delhi Area, India

Apprenticeship at Metals and Minerals Trading Corporation of India has been an enlightening experience. MMTC is the largest trading company in India (GOVT) and I had the privilege of working for the company's gold/silver medallions brand- SAANCHI. Modelling a software right from scratch to producing the retail invoice was something my team member and I worked upon.

National informatics centre - india

Intern

Jul 2016 – Aug 2016 · 1 mo · New Delhi Area, India

Operated on making an online scientific equipment management system for the laboratories of the universities connected in the system
Programmed the front end with Hypertext Preprocessor and formed a user friendly graphical user interface
Applications of database management system along with Hypertext Preprocessor and C++ was done for the project