Jun 2024 – Nov 2025 · 1 yr 5 mos · On-site

• As Influencer Marketing Lead for Opportune, I used to oversee and manage the end-to-end business, strategy, and operations for the Influencer Marketing Vertical (Opportune).
• I also overlooked and directly created and managed a team responsible for the end-to-end delivery and operations of our entire influencer marketing business.
• Clients worked with:
• Orchid International School | Kapiva | Philips | Atomberg | The Good Bug | Navratna | Dermicool | Bharat Matrimony | Luv.com | Jodii | WakeFit | Beam Suntory | Kofuku | Baskin Robbins | Campus | Tru Hair & Skin | Namtech | Ocean Bev | HDFC Payzapp | HDFC Life | HDFC MSME | Zecode | Devo | Fast & Up | Kotak Life | Triumph Motorcycles | Bajaj Freedom | Liberty General Insurance | Attar Ayurveda | Buildskill | Indigo Paints | Patanjali | Himalaya Neem | Urbanbed | Brillare | Medminor | Nutrova | Mahavir Jain Films | Ajio (Fashion World) | Panchamrit | Nua | BASF | Illusion Alligners | ITC Frozen Foods | Wondrla | RYZE | WinMagic Toys | Hero Qubo | Floryo | K-Chaw | Heads Up for Tails | Nua | Carbamide Forte | 5:15

Feb 2024 – Jun 2024 · 4 mos · On-site

Oct 2023 – Present · 2 yrs 7 mos · Mumbai Metropolitan Region · Remote

• RI Webventures was founded back in 2023 with its first product, Regional Influencers, India's premier content creation and content distribution company. In early 2025, the company pivoted into a full-fledged vibe coding company. Currently, the company has 25+ proprietary tech platforms and SaaS tools completely built and managed via Vibe Coding.
• The company also helps early-stage founders build MVPs, legacy businesses transform their digital tech, and corporates and MNCs create future-ready tech and SaaS platforms.
• Top Clients worked with (Regional Influencers):
• Enrich | Cordelia Cruises | Bombay Times | Phoenix Mall of Asia | V Mart | Croma | The Moms Co | Grand Hyatt | Juice Adventurs | xNARA | Fair Play | Probo | Futwork | Everest Entertainment | Clothing Culture | Films OK Please | Book My Show | Lodha | TATA AIA | Fastrack | Amazon | Metro Shoes | ICICI | TATA CLiQ | Mufti | Eternal

Oct 2022 – Apr 2023 · 6 mos · Mumbai, Maharashtra, India

• Responsible for overseeing a team of Influencer strategists who work to identify and build relationships
• with social media influencers. This may include tasks such as researching potential influencers,
• reaching out to them to establish partnerships, and managing ongoing relationships to ensure that the
• influencers are effectively promoting our client's products or services.
• Responsible for ensuring that the influencer campaigns are aligned with the overall marketing strategy
• of the client, and for analyzing the performance of these campaigns to make data-driven decisions
• about future influencer partnerships. Additionally, also responsible for managing budgets, timelines, and
• other logistics related to the influencer campaigns.
• Brands worked with:
• MSD India | Jio World Center | Crompton | Glow & Lovely | American Tourister | Finolex | Mohey | TATA Gluco+ | Indigo Paints

Feb 2022 – Sep 2022 · 7 mos · Mumbai, Maharashtra, India

• Responsible for overseeing a team of Influencer strategists who work to identify and build relationships
• with social media influencers. This may include tasks such as researching potential influencers,
• reaching out to them to establish partnerships, and managing ongoing relationships to ensure that the
• influencers are effectively promoting our client's products or services.
• Responsible for ensuring that the influencer campaigns are aligned with the overall marketing strategy
• of the client, and for analyzing the performance of these campaigns to make data-driven decisions
• about future influencer partnerships. Additionally, also responsible for managing budgets, timelines, and
• other logistics related to the influencer campaigns.
• Brands worked with:
• Aqua Lens | Kotak 811 | Nature's Basket | Stayfree | Philips ETB & Beard Trimmer | Housing.Com |
• Britannia Biscafe | Britannia Potazos | Dabur Vatika | Dabur Chyawanprash | Center Fruit | Park Avenue
• | Cordelia Cruise | London Dairy | Godrej Securities | Skybags | Finolex | Apolo Hospitals | Dente91 |
• J&J | Fevicryl | Fisher Price

Jun 2021 – Feb 2022 · 8 mos

• Responsible for overseeing a team of QA Agents and monitoring the quality of Tele-calling services
• provided by the Tele-calling team. The main responsibilities of this role include:
• 1. Establishing and maintaining quality standards for all call interactions made by 100+ tele-callers on a
• daily sampling basis.
• 2. Monitoring and evaluating calls and providing feedback to telecallers on their performance
• 3. Identifying areas for improvement and implementing strategies to address them
• 4. Training and coaching QA Agents on best practices and industry standards
• 5. Analyzing call data and metrics to make data-driven decisions about call performance
• 6. Collaborating with other departments to improve overall call quality
• 7. Managing a team of quality assurance specialists
• 8. Developing, implementing, and maintaining quality assurance processes and procedures
• 9. Report and present quality metrics to the management
• Brands Worked with:
• Smallcase | Swiflearn | Leap Scholar | Pepper Content | upGrad | Tally Solutions | Zomato | Times Jobs
• | SwitchMyLoan | NestAway | Drip Capital | Teachmint | Credable| Cashify | Growth School | Shyplite |
• Milaap | Doubtnut

Jul 2020 – May 2021 · 10 mos

• Responsible for overseeing the Client Success Team and ensuring that clients are satisfied with the
• company's services. This may include tasks such as:
• 1. Developing and implementing strategies to improve client retention and satisfaction
• 2. Leading a team of Client Success Executives in the day-to-day management of client relationships
• 3. Communicating with clients on a regular basis to understand their needs and concerns, and to
• ensure that their expectations are being met
• 4. Identifying and addressing issues that may impact client satisfaction
• Collaborating with other departments, such as BD, to ensure that clients' needs are being met
• 5. Providing guidance and mentorship to team members to help them develop their skills and advance
• their careers
• 6. Analyzing data and metrics to track client success and make data-driven decisions

Jan 2020 – Jun 2020 · 5 mos

• Responsible for overseeing a team of campaign executives who execute a variety of campaigns, such
• as Tele-calling, sales, research, and customer onboarding campaigns. This may include tasks such as:
• 1. Developing and implementing strategies to achieve campaign goals and objectives
• 2. Leading a team of campaign executives in the day-to-day management of campaign execution
• 3. Communicating with internal stakeholders and clients to understand their needs and concerns, and to
• ensure that their expectations are being met
• 4. Identifying and addressing issues that may impact campaign success
• 5. Providing guidance and mentorship to team members to help them develop their skills and advance
• their careers
• 6. Analyzing data and metrics to track campaign performance and make data-driven decisions
• 7. Identifying opportunities for optimization and improvement of campaigns
• 8. Managing and maintaining relationships with vendors, partners, and clients.
• Key Important Brands Worked with:
• Mswipe | Bounce | Byju's | Dunzo | Hire Maps | Yocket | Samsung | LBB | Vedantu | Red Wolf | Gaana

Aug 2019 – Jan 2020 · 5 mos

• Responsible for developing and executing marketing campaigns and initiatives that target young
• consumers. This may include tasks such as:
• 1. Researching and understanding the preferences, behaviors, and trends of young consumers
• 2. Developing and implementing marketing strategies and campaigns that effectively target young
• consumers
• 3. Managing and executing digital marketing campaigns on various platforms such as social media
• 4. Tracking and analyzing the performance of campaigns and making data-driven decisions to optimize
• performance
• 5. Identifying and partnering with college ambassadors, influencers and other youth-focused
• organizations
• 6. Planning and executing events, promotions, and other youth-focused initiatives
• Key Important Brands Worked with:
• Oyo | Spotify | Oreo | Jio Saavn | Lays | Adidas | PUMA

Apr 2019 – Aug 2019 · 4 mos

• Responsible for developing and executing marketing campaigns and initiatives that target young
• consumers. This may include tasks such as:
• 1. Researching and understanding the preferences, behaviors, and trends of young consumers
• 2. Developing and implementing marketing strategies and campaigns that effectively target young
• consumers
• 3. Managing and executing digital marketing campaigns on various platforms such as social media
• 4. Tracking and analyzing the performance of campaigns and making data-driven decisions to optimize
• performance
• 5. Identifying and partnering with college ambassadors, influencers and other youth-focused
• organizations
• 6. Planning and executing events, promotions, and other youth-focused initiatives
• Key Important Brands Worked with:
• Starbucks | Balaji Telefilms | Apollo tires | Samsung Video | Sony Music | Gully Boy on Amazon Prime |
• Red Quanta

Sep 2018 – Mar 2019 · 6 mos

• Responsible for overseeing a team of college students who are tasked with promoting the product on
• their own social media accounts. This may include tasks such as:
• 1. Recruiting and hiring college students as ambassadors for brands.
• 2. Developing and implementing strategies to effectively promote the product on social media
• 3. Training and educating college ambassadors on the product and how to promote it effectively
• 4. Managing and communicating with the ambassadors on a regular basis to ensure that the product is
• being promoted correctly and effectively
• 5. Tracking and analyzing the performance of the ambassadors' social media accounts to ensure that
• the product is being promoted to the target audience
• 6. Identifying and addressing issues that may impact the success of the campaign
• Brand Products Promoted:
• Samsung M10 | Samsing M20 | Samsung M30

Mar 2018 – May 2018 · 2 mos · Mumbai Area, India

Mar 2018 – Mar 2018 · 0 mo · Mumbai Area, India

Sep 2017 – Nov 2017 · 2 mos · Mumbai Area, India

Apr 2017 – Aug 2017 · 4 mos · Mumbai Area, India

Feb 2017 – Dec 2017 · 10 mos · Mumbai Area, India

Aug 2016 – Dec 2016 · 4 mos · Mumbai Area, India

Jun 2016 – Present · 9 yrs 11 mos · Mumbai, Maharashtra, India

• NatraWild Network India is an environmental services organisation founded in 2016 that focuses on wildlife conservation, habitat preservation, and environmental education.
• Headquartered in Koday, Mandvi, Kutch, Gujarat, the network operates primarily in India.
• Key Activities and Initiatives:
• Urban Cleanup Projects: The organisation frequently conducts cleanup drives in Mumbai, including the "Mumbai Cleanup Series" targeting areas like Versova Beach, Carter Road, and the Dahisar Dam.
• Wildlife Rescue and Rehabilitation: In Kutch, the network focuses on rescuing and protecting local wildlife while promoting ecological balance.
• Awareness Campaigns: Notable initiatives include "Mukhauta," which educated the public on responsible mask disposal during the pandemic, and documentaries like "Beat Pollution with Bappa" focused on marine pollution after idol immersions.
• Community Engagement: They often collaborate with academic institutions and corporate partners like Decathlon to mobilise youth for plastic-free initiatives. and recent collaboration includes new age brands like Freakins.
• The organisation is led by the Founder: Rushabh Deena Shah, who transitioned from urban environmentalism to village-level change in Kutch.
• Mission: To serve as a "Youth Collective" that empowers individuals through awareness and collective action to safeguard the planet.