Jun 2023 – Apr 2025 · 1 yr 10 mos

May 2022 – May 2023 · 1 yr · Remote · Remote

Sep 2021 – Feb 2022 · 5 mos · Remote · Remote

• Developed and implemented an outbound sales strategy that created a healthy middle-of-the-funnel pipeline for the sales team.
• Led a team of outbound sales representatives in executing successful campaigns across multiple channels, including phone, email, and social media
• Developed and managed the sales budget, ensuring all activities were delivered on time and within budget
• Monitored and reported on sales performance, adjusting strategies as necessary to optimize results
• Collaborated with cross-functional teams to ensure alignment and successful execution of sales initiatives

Jan 2017 – Present · 9 yrs 2 mos

• Represent the company in conjunction with national legal affairs and relevant external bodies i.e. Chartered Accountants and Company Secretary Work closely with these teams ensuring timely communication when taxation and compliances occur and on an ongoing basis. Ensure that business transactions, administrative decisions and actions are in line with legal requirements and policies as per the Indian Government. Strictly follow the General Management Rules of CreatorUp. Ensure all major processes are optimized in order to deliver maximum service and efficiency.
• Compliance
• Ensuring company policies and legal guidelines as per the Ministry of Corporate Affairs are clearly communicated and adequate internal controls of the Company are in place. Implementing and managing compliance policies and procedures. Executing regular reporting to the Global Team and identifying and implementing actions for mitigation.
• Organization and processes
• Ensure an efficient organizational structure and processes. Ensure that business transactions, administrative decisions and actions are in line with legal requirements. Ensure all major processes are optimized in order to deliver maximum service and efficiency.

Jan 2017 – Sep 2021 · 4 yrs 8 mos

• Founding and heading the India subsidiary for CreatorUp Inc headquartered in Los Angeles. Maintaining the P&L, driving growth and acquisition of clients
• Developed and implemented B2B & B2C marketing strategies that increased revenue by 30%.
• Led all lead generation activities - markets included USA, MENA, India, South East Asia
• Managed a team of 4 marketing professionals and 1 video editor providing guidance and support to achieve company goals
• Monitored and reported on marketing performance, adjusting strategies as necessary to optimize results
• Created and executed training programs for clients like YouTube, Twitter and TikTok. Impacted more than 5000+ creators and 20+ agencies globally
• Experience in designing, developing, and implementing successful training programs for creators and agencies
• Supervised creative conceptualisation and video shoots for production services.
• Managed partnerships with external partners for development and product and created new cost-effective partnerships for post-production services
• Worked with brands like Piramal, FoxyMoron, IIDE to create learning experiences for their students/employees
• Created and Implemented marketing campaigns for St. Regis hotel in Mumbai, managed all their social presence along with a team of designers, videographers, editors, and content writers.
• Worked closely with the global team on one of their largest projects - broadcasting the Special Olympics Abu Dhabi, 2019 live in 360 VR for the first time in Olympics’ history. We also set up live experience booths at the venue, where we interacted with athletes and their families from over 200 countries, showcasing 360 content using headsets and conducting sessions on Virtual Reality (VR).

May 2016 – Oct 2016 · 5 mos · Mumbai Metropolitan Region

• Managed clients in FMCG, Hospitality, & Finance with a team of 3 account managers. Created social media strategy and go-to-market plans for clients
• Experience in managing client accounts, leading cross-functional teams, and driving business growth. Demonstrated ability to develop and maintain strong client relationships, while managing projects from concept to completion. Skilled in team management, new business development, and strategic planning.

Jul 2015 – Apr 2016 · 9 mos

• Managed clients in FMCG, Technology and Kid's products with a team of 4 account managers. Created social media strategy and go-to-market plans for clients

Jun 2014 – May 2015 · 11 mos

Jan 2013 – Jun 2014 · 1 yr 5 mos · Mumbai Metropolitan Region

Oct 2012 – Dec 2012 · 2 mos

Apr 2012 – May 2012 · 1 mo

Feb 2011 – May 2011 · 3 mos