Feb 2020 – Aug 2023 · 3 yrs 6 mos · Lahore, Punjab, Pakistan · On-site

• After extensive R&D, we introduced an imported line of hot and cold beverages in Pakistan, at our own cafe. Flawless service, quick grab and go bites, high quality products but at affordable prices, specifically targeted at students.
• We began our journey in LUMS, and soon expanded to other major universities in Lahore, making “The Bunker” a chain and a strong fan favorite.

May 2018 – Present · 8 yrs 1 mo · Karachi

• We’re an import and distribution company that earns exclusive rights to introduce certain foreign products into the Pakistani market.
• We have a very young and agile team that focuses on food and beverage brands, and uses a combination of our own network and the networks of our strategic partners to distribute the brand across some major cities in the country.
• We also take the responsibility of building the brand in the country via marketing, promotion, and frequent customer feedback.
• Our skills:
• promotion and branding
• market entry and growth strategy
• Milestones:
• single handedly took a Malaysian Hot beverages brand with zero sales in Pakistan to over $30,000 in monthly sales in under a year.

Jul 2017 – Aug 2017 · 1 mo · Islamabad, Pakistan

• At S&P Market Intelligence, we aim to assist our clients (businesses) across North America and Europe in making better, more informed, and fruitful decisions. We do this by making relevant data and insights pertaining to various markets (banking, energy, media) readily available to our clients via our propriety databases and softwares.
• My tasks at S&P included:
• Helping facilitate and smoothen the client on-boarding process (bringing in new clients).
• Aiding in the reduction of "client churn" by understanding the clients' needs and training them in aspects of our proprietary software that addresses their pain points (maintaining existing clients).
• Skills required for the tasks:
• A mastery of the SNL and Capital IQ databases (our proprietary software).
• A mastery of the "Sales Force" software (SFDC) used by sales teams worldwide to log and monitor current and prospective clients.
• A good grip on how to research and identify potential leads, i.e. future clients, and their current pain points.
• Milestones:
• Brought it an estimated $84,000 worth of sales for S&P Global via research and communication with various prospective clients by effectively diagnosing their current operating model and delivering the pitch for how S&P's model could help improve their efficiency.
• Wrote the official company blog, viewed by over 9% of S&P Global employees worldwide.
• Conducted a seminar on "Effective Public Speaking" for 30 interns and a few members of the S&P Global team.
• Awards:
• Intern Of The Week, all 8 iterations.
• Leadership Essentials Award (given to 3/30 interns)
• Best Retrospective Presentation Award (given to 1/30 interns).

Jun 2017 – Jul 2017 · 1 mo · Lahore District, Punjab, Pakistan

Jul 2016 – Dec 2016 · 5 mos · Abott Road, Lahore.

• Helping spearhead the company's first CSR campaign under the name "Dunya Foundation", an initiative that involves partnering with NGOs to provide education and skill development programs in poverty stricken areas of Pakistan.
• Tasks include:
• 1) Field work: gathering and compiling data and documentaries of success stories from our NGO partners such Akhuwat Foundation, CARE, Milestone, and Pakistan Sweet Homes.
• 2) Designing the Dunya Foundation website layout, and the logo.
• 3) Content generation / editing, and infographic designing.
• 4) Marketing the program.

Feb 2016 – May 2017 · 1 yr 3 mos · LUMS, Lahore

• LCG is a student run organization that aims to train students budding to become management and development sector consultants by providing them with engagements and mentorship.
• As the engagement manager, my task includes analyzing SMEs with respect to their various functions to optimize their operations.
• 1) MARO Tandoors:
• Observed day to day operations to design and implement an HR manual and procedure currently in place.
• Unearthed causes of inflated costs in the supply chain to increase profitability by 10%.
• 2) The SOZO Group Of Companies:
• Surveyed 150 people spanning key consumer segments in Lahore to advise SOZO on whether to enter the market with a new product.
• Outlined the key assumptions that impacted profitability leading to the client deciding against entering the market, which saved him a potential PKR 30 million investment.

Nov 2015 – Dec 2016 · 1 yr 1 mo · lums

• Tasks involve:
• 1) Documenting the growth in upcoming industries or successful companies by interviewing high profile executives who are keen to lead change in the market.
• 2) Hiring and employing talent for the magazine, and providing them with direction.
• 3) Creating departments and boundaries with respect to job descriptions.
• 4) Deciding a theme for the new issue.
• 5) Publishing and marketing the issue.

Aug 2015 – Dec 2015 · 4 mos · Lahore, Pakistan

• Suggested potential courses of action for minimising employee turnover.
• Assessed Dunya's corporate culture and it's impacts on employee motivation.
• Discovered underlying reasons for employee turnover, and, conversely, for employee satisfaction.
• Observed and recorded behaviour in 12 different functions, and of a total of 127 employees/managers at the firm.

Sep 2014 – May 2016 · 1 yr 8 mos · lums

• Fund raising, network building, recruiting managers, and communicating with CEOs and other managerial position wielding individuals on behalf of the society and LUMS to host annual business events on campus to attract hundreds of qualified students from across Pakistan.
• Took part in Envision 2014, a business idea launch competition for students at LUMS. Placed 3rd.
• Raised PKR 1,000,000+ in sponsorship money for LES' flagship event YLES (March, 2015).

Jan 2014 – Jun 2014 · 5 mos

• Taught 1st graders a range of subjects from math and sciences to art.

Jan 2013 – Dec 2013 · 11 mos

• Worked alongside Philanthropist Jimmy engineer in organizing events for charity.