Apr 2019 – Jul 2021 · 2 yrs 3 mos · Gurgaon, India

• Led the product charter for the credit products at Freecharge, one of the largest fintech based in India and part of the third largest private Indian Bank - Axis Bank. Freecharge has over 100 million users across India.
• Key Achievements:
• Freecharge Pay Later – Launched the "Buy Now, Pay Later" product from scratch, achieving rapid scalability with 1 Mn+ users within just 6 months of launch.
• Successfully implemented AI/ML based scorecards for preapproval, credit underwriting, risk management and fraud prevention resulting in 20% increase in conversion and 30% reduction in fraud/repayment default rate
• Achieved a 25% increase in average transaction value among users who adopted the Pay Later feature, indicating its positive impact on customer spending behavior.
• Successfully reduced the payment default rate for Pay Later users by 15% through targeted communication and personalized reminders, resulting in improved loan repayment behavior.
• Lending Platform – Launched the Open API based in-house lending platform from scratch including the LOS, LMS, Rule Engine built on cloud AWS environment enabling seamless access to lending products for customers and partners.
• Onboarded 10 partners to the lending platform, resulting in a 40% increase in the total loan disbursed through the platform within the first year
• Launched from scratch and scaled embedded finance products - Checkout Financing, No Cost EMI, BNPL, and instant (one-click) checkout for Freecharge and 3rd party platforms/players, contributing to a 25% increase in overall transaction volume and revenue growth.
• Managed a team of two product managers, resulting in a 20% improvement in team productivity and successful delivery of multiple product initiatives

Jan 2018 – Jan 2019 · 1 yr · Gurgaon, Haryana, India

• Worked closely with the CEO and reporting to the CPO/CTO for a major Prop-tech aggregator.
• Key Achievements:
• Introduced the Machine Learning based Automated Notification system, enabling timely and relevant updates for the internal sales force, resulting in a 20% reduction in response time and improved agent engagement.
• Implemented the AI based Agent Relative Scoring project, providing data-driven insights to optimize agent performance. This initiative led to a remarkable 30% increase in key business metrics, such as lead conversions and property closures, showcasing its effectiveness in enhancing agent efficiency.
• Squareyards.ae: Launched the exclusive property portal for UAE market from scratch in 4 months. Scaled the portal to second largest revenue driver for the organisation after Indian market
• Implemented user engagement initiatives, leading to a 25% increase in monthly active users, showcasing the portal's appeal and value proposition.
• Successfully onboarded 10,000+ property listings within the initial 3 months, offering a diverse range of properties to potential buyers and renters. Ensured a 20% monthly increase in property inventory, expanding options for users and bolstering the platform's attractiveness to real estate agents and developers.
• Collaborated closely with sales, marketing, engineering operations teams, fostering a synergistic approach that resulted in a 20% improvement in the conversion rate of leads to property transactions.
• Square Connect: Launched the Agent to Agent network App for real estate agents based in India and UAE from scratch and scaled to 100K users with reduction in TAT of deal closure from 30 days (offline) to 7 days (through the app)
• Implemented user feedback loops and data-driven product enhancements, leading to a 20% increase in user engagement and retention rates on the Square Connect app.

Jun 2017 – Sep 2018 · 1 yr 3 mos · New Delhi Area, India

• Worked as Product Manager and reported to the Head – Products at Awfis ($84 Million Sequoia Funded and India's Largest Co-working Space Provider). Products managed:
• Officeonrent.com:
• Conceptualized, designed, and successfully launched Officeonrent.com, an end-to-end listing and lead generation platform for coworking spaces and shared office spaces. Within a short span of 5 months, the platform attracted 5,000+ listings and contributed to a 30% increase in leads, solidifying Awfis' position as a leading provider in the co-working industry.
• Awfis Location Tracking and Employee Productivity Solutions: Developed innovative Machine Learning Applications to enhance location tracking and employee productivity within Awfis spaces which led to a 15% increase in space utilization, optimizing resource allocation, and driving cost savings.
• Awfis Mobility Solutions:
• Launched products generating new revenue stream: Virtual Office, Virtual Office Plus, Awfis Roaming, Freedom Pass, Bulk Meeting Hours. Realized revenue of $1M within 6 months of launch.
• LiveChat: Integrated LiveChat on the website for lead generation and customer queries resolution
• Chatbot: Integrated Chatbot on the website to provide a virtual assistant to community members
• Ideated on products to generate new revenue streams: VMS, AMS, POS
• VMS (Visitor Management System):
• Conceptualised, launched from scratch & iterated on the Visitor Management System deployed across 55+ centres pan-India. Product managing 200K visitors per month.
• AMS (Attendance Management System):
• Conceptualized, designed, and launched the Attendance Management System, streamlining attendance tracking and management for internal clients.
• Reduced administrative overhead by 20% and improved employee attendance accuracy by 95%, resulting in enhanced productivity and resource allocation.
• POS (Point of Sale):
• Manged the POS app for F&B sales across 55+ centres.
• Launched new payment methods like Paytm, Sodexo, Cards apart from Cash

Jan 2015 – Jan 2017 · 2 yrs

• Worked as a Product Management Consultant with various startups in B2C and B2B segments.
• Advised and collaborated with multiple startup founders to define clear product visions and strategies aligned with their business goals.
• Helped startups identify and prioritize market opportunities, resulting in a 20% increase in target customer acquisition and retention.
• Successfully managed the end-to-end product management lifecycle for various startups, from ideation to release and iteration.
• Reduced time-to-market by 30% by streamlining product development processes and implementing Agile methodologies, resulting in faster product iterations and adaptability to market feedback.
• Worked closely with development and design teams, facilitating effective communication and collaboration within an Agile framework.
• Achieved a 15% increase in product development efficiency through cross-functional team alignment, leading to on-time product releases.
• Conducted thorough market analysis and user research to validate product concepts & features, resulting in a 25% reduction in the number of unsuccessful product launches.
• Introduced data-driven decision-making processes, leading to 20% improvement in product-market fit for startups, ensuring alignment with customer needs
• Conducted comprehensive competitive analysis for startups, identifying market gaps and areas of differentiation.
• Assisted in developing unique selling propositions (USPs) that contributed to a 15% increase in customer acquisition.
• Implemented effective product pricing strategies, leading to a 10% increase in ARPU for startups offering B2B products.
• Contributed to a 20% increase in ROI by optimizing product features and aligning them with customer preferences and pain points.
• Established feedback loops to gather user feedback, resulting in a 25% improvement in customer satisfaction scores for B2C startups.
• Implemented product improvements based on user feedback, driving a 30% increase in customer retention rates.

Jul 2013 – Dec 2014 · 1 yr 5 mos · New Delhi | Hyderabad

• Product Guy in the multi-billion dollar Defence and Aerospace business unit of Tata Group.
• Products Managed: Combat Management System, Radio Planning Tool, Network Management System

Jan 2012 – Jan 2012 · 0 mo · Gurgaon

• Developing Go-To-Market strategy for Managed Network Services - Business Unit of Aricent
• Complete Go-To-Market plan comprising of:
• What: Understanding of Offering and identifying focus areas
• Who: Competitive Mapping, Market analysis, Developing and analyzing database of prospective clients and Creating Customer profiles along with strategic analysis
• How: Coming up with an execution plan and focus areas

Jan 2011 – Jan 2012 · 1 yr

• Organized corporate interactions for MBA (IB) students on a regular basis

Jan 2010 – Jan 2010 · 0 mo