Apr 2022 – Oct 2023 · 1 yr 6 mos

• Leading Digital and Social Media marketing for consumer businesses for the Asia Pacific region (India, Japan, ANZ, Singapore, Malaysia, Indonesia, Thailand, South Korea, Taiwan, Hong Kong, Philippines, Vietnam & others)
• Building an Omnichannel retail ecosystem for the Asia Pacific region by increasing the online discoverability for Lenovo stores and conversion of online leads to offline footfalls
• Monitoring and control of brand KPIs, Media spends, Share of voice (SOV), website visits, and social media KPIs

Mar 2020 – Mar 2022 · 2 yrs

• Building the Digital Center of Excellence (Digital COE) for Lenovo India and South Asia
• Leading the Digital Marketing for Lenovo across all segments- Consumer (B2C), Enterprise (B2B), Small & Medium Business (SMB), Tablets and Services
• Implementing multiple Digital Transformation projects like Omnichannel Retail (24 Hour Delivery), PC Buying Recommendation Engine (7 languages), Gaming Community, Bots, and multiple AI projects for the company
• Responsible for Performance Marketing, Social Media Marketing (across 8 handles), SEM (Search Engine Marketing), E-Tail (Amazon, Flipkart), ORM (Online Reputation Management), Social Selling, Digital SOV, Brand Search Quotient and UX/CX (Lenovo Websites)
• Owned the CRM database, CRM marketing, upsell/ cross sell initiatives, Adobe Audience Manager integration for sharper targeting and others

Oct 2019 – Feb 2020 · 4 mos · Gurgaon, India

• Heading the consumer marketing for Droom Technologies Pvt Ltd.
• Performance Marketing
• Brand Marketing
• Content Marketing

Feb 2019 – Oct 2019 · 8 mos · Gurgaon, India

• Digital Marketing (E-Commerce Growth)
• Responsible for 50M+ monthly traffic, and $1B+ Yearly GMV targets
• Handle budget 9 digit budget across digital channels
• Organic & Paid Digital Media (Real Time Bidding, Programatic/ DSP and Direct Buying)
• International Market Launches
• Droom launches in SE Asia (Singapore, Malaysia and Thailand)
• Handle customer acquisition, engagement and GMV targets
• Content Marketing & Digital Branding
• Setting up in-house production house for creation of viral video content
• Influencer marketing, tieups, partnerships, barter deals for content distribution
• Organic distribution of content by SEO, brand mentions, brand integrations and direct sales
• Creating India's biggest social community of Auto enthusiasts
• Allainces, Partnerships & Affiliate
• Alliances with publishers, OTT players, payment partners and other consumer internet companies
• Affiliate partners for traffic generation and conversion
• Marketing Analytics
• In-house creation of dashboards, crawlers, self-posters, auto bidders & social mention tools

Feb 2017 – Feb 2019 · 2 yrs · Gurgaon, India

• Responsible for Marketing Strategy for the portfolio companies under Times Internet (30+ businesses)
• Media/ Publishing: Times of India, Economic Times, NBT, Samayam, EiSamay, Newspoint
• Lifestyle: Mensxp.com, idiva.com, indiatimes.com
• Apps: ET Money, Haptik, Gaana, Crickbuzz, Dineouts
• Entertainment: Box Tv, Alive, Follo, TimesCity, Dineout
• Others: Speakingtree, Luxpresso, Happytrips
• Working under the Chief Marketing Officer of Times Internet to device Brand Strategies, KPI Measurements, Brand Equity Surveys, Measuring Campaign effectiveness and understanding consumer behavior/ journey
• Bring Techno Marketing & Analytical expertise to create frameworks for effective execution of online/offline campaigns across all channels
• Work with 20+ brand managers to device strategy for customer acquisition, brand positioning, product pivoting and take initiatives across web & mobile platforms to drive topline of businesses
• Work on next gen projects likes setting up of Individual 'Intellectual Properties', creation of own market research panel, brand solution for advertising revenue generation

Mar 2015 – Feb 2017 · 1 yr 11 mos · Bengaluru Area, India

• www.preksh.com is the World's First Visual Augmented Reality based retail solution provider.
• Preksh allow consumers to ‘walk-through’ real brick and mortar stores, ‘pick’ products off the shelves and purchase online while inside the Virtual Store. Some advance features like ‘Store Enquiry’ allows users to directly bargain/ ask-question to the retailer. There is also a revolutionary feature to integrate visual shopping in Facebook.
• An online consumer is provided with 2 'Search and Discovery' options: 'Text Search' or the 'Menu-driven Search'. However, in offline shopping, people 'search and discover' products by 'Looking Around'. The entire visual experience of 'looking around' is missing in online shopping. Retailers spend considerable time and effort with Visual Merchandising teams to create visual experiences inside the store but all of this is lost in the online world. We intend to bring these visual experiences into online shopping and allow consumers to buy by 'looking around'.
• Our customers includes
• Aditya Birla Retail
• Jumbo Electronics- Dubai
• Target Retail- USA
• Mahindra Baby Oye
• Cloud Nine Hospital Chain
• Our Applications can also be extended for
• Real Estate | Hospitality | Tourism | Education | Manufacturing | Retail
• Links
• Company Website: www.preksh.com
• Retailer Platform: www.vow360.com
• Twitter Handle: Preksh_Store
• Facebook: Preksh.Store

Aug 2014 – Mar 2015 · 7 mos · Bengaluru Area, India · On-site

• Member of Citigroup Global Digital Strategy Team
• Aiding in the company's digital strategy development through research and analytics inputs
• End to end functionality knowledge of Mobile wallet, e payments, Credit Card processing
• Analysis of all new age payments and their implications on bank
• Study and analysis all disruptive technology forces in banking
• Quantitative analytics including market sizing and forecasting

May 2013 – Jul 2014 · 1 yr 2 mos

• Responsible for P/L of affluent segment portfolio
• Custodian of brand 'Citigold' in India
• Execute portfolio activities to increase the net revenue, CNR, NPS Score
• Execute cross sell campaigns to increase the penetration of products like investment & insurance
• Responsible for all internal and external Communication (Portal, Email, SMS, Inbox, IVR, Letters)
• Manage end to end process of customer on-boarding, customer service and Product cross-sell
• Execute pan India online (Portal, Email, SMS, Account Inbox) and offline (Cheque books, Branch notice boards, Account statements, IVR) campaign for customer acquisition and customer service
• Co-ordinate ATL, BTL, events and other media activities for customer acquisition
• Worked with multiple agencies, vendors and event partners for execution

Apr 2012 – Jun 2013 · 1 yr 2 mos

• To increase the usage of CitiMobile and the Citibank Bill Payment Channel
• Responsible for increasing customer logins, customer loyalty and transactions
• 360 degree performance tracking (complete funnel), budgeting & optimizing of digital inventories
• Plan, execute and measure marketing campaigns and maximize ROI on marketing spend
• Managed multiple vendors (pan India) and developed an ecosystem of business partners
• Email Marketing: - Behavioral targeting and optimizing (open rate, CTR, subject line)
• Web Content Management:- Gauging banner performance, CTR, lead conversion and increase customer engagement
• Social Media Marketing:- Designed viral campaign in Facebook to increase likes & fans
• SMS Marketing:- Contextual targeting, geo-targeting, behavioral targeting

Apr 2011 – Jun 2011 · 2 mos · Bengaluru Area, India

• Supply Chain restructuring by implementing RFID tracking for a major pharmaceutical company

May 2007 – Apr 2010 · 2 yrs 11 mos · Bengaluru Area, India

• Analytics
• Project Management
• Business Process Optimization