Salman Mohiuddin

Co-Founder

Toronto, Ontario, Canada25 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 17 years of tech sales experience.
  • Founder of Salman Sales Academy.
  • #1 Sales Influencer in Canada 2025.
Stackforce AI infers this person is a SaaS sales expert with extensive experience in enterprise solutions.

Contact

Skills

Other Skills

CRMCloud ComputingEnterprise SoftwareIntegrationNew Business DevelopmentSaaSSalesSales ProcessSalesforce.comBusiness DevelopmentNegotiationTeam LeadershipSolution SellingSellingManagement

About

Problem before Product. 17 years of tech sales experience as an SDR + AE at Salesforce, IBM and Asana all as an individual contributor. There’s more 👉 Currently Founder at Salman Sales Academy. #1 Sales Influencer in Canada 2025 (source: Favikon) Coaching and training AEs, SDRs, BDRs + sales teams to find and close more deals. Started as an SDR in 2006, moved to AE in 2007. 6 years at IBM - SDR - SMB + MM AE - small Enterprise AE 7 years at Salesforce - MM AE (new logo) - Enterprise AE 2.5 years at Asana - Enterprise AE 2 years at startups - SMB AE (new logo) - Enterprise AE I currently coach + train AEs, AMs, BDRs, SDRs and Sales teams on prospecting, problem enablement, discovery, demos, deal strategy and interviews. DM me for: - 1:1 Sales coaching - Sales team coaching + training for your company - 1:1 Sales interview consults to help you land an offer - Speaking engagements or sessions for your company - Podcast guest ✅ Widely recognized as a master prospector & hunter ✅ Experienced in consultative selling to C-level, Information Technology (IT), Marketing, Ops, HR and more. ✅ Sales Interview Ace - the interview playbook I've built has resulted in an 80% success rate in interviews ✅ Possess an Honors B.A., Economics [Sales COACHING] ➡️ Problem Enablement [build confidence in truly understanding your persona and the problems your solution solves for] ➡️ Prospecting [cold email, cold calling, warm calling, objection handling] ➡️ Discovery [full 5-step discovery framework to help lead your calls with confidence and in the flow of the conversation] ➡️ Demos [full demo framework, engaging demos, justifying spend, taking control of deals, PoC/Pilot strategy, etc…] ➡️ Deal Strategy [multithreading, uncovering power, executive alignment + engagement, quantifying pain, business case, negotiation, dealing with objections throughout cycle, taking control of your deals, champion building, mutual plans, forecasting, etc...] ➡️ Interviews - I've refined my interview playbook that has help 80+ folks land offers [interviews, mock cold calls, mock discovery, mock presos, territory plans (that will wow a hiring manager)] I've built an entire Sales playbook from prospecting to close in everything in between based on my 17 years of experience as an individual contributor in tech sales. No fluff. All actionable sales insights and content, with real examples, that you can start using right away in your role and see immediate results. Check out the coaching programs and testimonials here: www.salmansales.com or DM me. Happy to help.

Experience

25 yrs
Total Experience
2 yrs 3 mos
Average Tenure
2 yrs 10 mos
Current Experience

Salman sales academy

Founder

Jul 2023Present · 2 yrs 10 mos

  • Helping AEs, SDRs + Sales teams find and close more deals. 🚀 Boosting income and revenue.
  • 17 years of tech Sales experience, all as an individual contributor. I've been in your shoes as an SDR, Commercial, and Enterprise AE at companies like Salesforce, IBM and Asana. In the trenches. Exceeding targets. Even in economic downturns.
  • Documenting all of my learnings, I've built out a Sales playbook. Now I want to give back to YOU.
  • I teach individual contributors + Sales teams on how to sell better, exceed targets, boost income / revenue, and accelerate growth. All with actionable Sales content and insights that you and your team can start using right away. Seeing immediate results.

Asana

Strat Enterprise Account Executive

May 2021Jul 2023 · 2 yrs 2 mos · Toronto, Canada

  • Clients: The big banks and insurers in Canada

Salesforce

Enterprise Account Executive, Marketing Cloud (Financial Services)

Apr 2018May 2021 · 3 yrs 1 mo · Toronto, Canada Area

  • Clients: The big banks in Canada

Hearsay systems

Strat Enterprise Account Executive

Apr 2017Mar 2018 · 11 mos · Toronto, Canada Area

  • Help lead Canadian sales by working with the largest banks and insurance companies on their digital journey to drive better client engagement
  • Clients: The big banks in Canada
  • Develop relationships with Finserv executives in Marketing, Digital, Sales, Distribution & Compliance
  • Help enable advisors and financial sales professionals with a digital platform - including Social, Websites, and Texting apps - to better connect with today's digital customer
  • Responsible for the entire sales process, including: strategic prospecting, discovery, uncovering critical business issues, solution, negotiation and signature
  • Help the largest banks and insurance companies in Canada modernize their field organizations with a complete digital platform to attract more clients, retain customers and grow business with today's digital customer.

Salesforce

2 roles

Sr. Account Executive (New Business Lead)

Feb 2016Feb 2017 · 1 yr · Toronto, Canada Area

  • • AE and team lead for 6 Hunter AEs across the Northeast prospecting & closing new logos

Sr. Account Executive - New Business

Jul 2013Jan 2016 · 2 yrs 6 mos · Toronto, Canada Area

  • Develop relationships with C-level and VP-level executives, showing them the TCO, ROI and overall value of moving to the cloud
  • Leverage the latest cloud technologies to help companies transform the way they engage with their customers, employees and partner ecosystems to ultimately drive growth

Ibm

Software Field Account Executive - WebSphere

Jul 2010Jul 2013 · 3 yrs · Toronto, Canada Area

  • Part of the IBM software portfolio responsible for $4B of IBM's revenue
  • Uncover key business & IT challenges through F2F discussion with C-level and IT executives
  • Identify which areas of the business are driving up costs & complexity and help eliminate them in order to accelerate growth and simplify their business
  • Provide Application Infrastructure, Integration, Mobile, Cloud and Business Process Management software solutions to accounts in Ontario, Manitoba, and Saskatchewan

Synerion

Account Manager

Apr 2009Jul 2010 · 1 yr 3 mos · Toronto, Canada Area

  • Empowering companies with leading edge workforce management solutions, resulting in immensely reducing costs across the enterprise
  • Help customers in the manufacturing and distribution industries

Ibm

2 roles

Account Executive - WebSphere software

Apr 2007Mar 2009 · 1 yr 11 mos

  • Empower companies with software integration solutions to organizations in the southeast United States
  • Identify needs, challenges and complexities through discussion with C-level executives
  • Uncovered areas of the business where costs could be eliminated through consultative discussion

Sales Development Representative

Aug 2006Apr 2007 · 8 mos

  • cold calling, emailing IT and LoB executives
  • uncovering strategic priorities and challenges

York university

Sales Representative

Jan 2005Jan 2006 · 1 yr · Toronto, Canada Area

  • Canada’s third largest university (60k students)
  • Responsible for raising funds for York University bursaries, scholarships and ongoing projects
  • Made dozens of calls each day managing a customer base of hundreds of York alumni across Canada
  • Provided extensive information to customers regarding university projects, ongoing developments, architectural and technological advancements and future plans
  • Became a top performer by exceeding weekly quotas of $500 raised

At&t

Outbound Sales Representative

Jul 2003Sep 2004 · 1 yr 2 mos · Toronto, Canada Area

  • A $118B telecommunications company specializing in local, long distance and internet access
  • Sold various AT&T long distance plans to U.S. residents
  • Developed and executed sales methods and training materials with peers, which resulted in standardization of sales procedures
  • Recognized as top sales person on a weekly basis averaging 1.0 SPH (sales per hour) on a 0.5 SPH quota

Xentel dm

Tele-Sales Representative

Mar 1998Nov 2002 · 4 yrs 8 mos

  • A charity benefit event planning and production company with 2500 employees
  • Raised funds for various charities by selling charitable events tickets to clients who did not previously give to the charity in the past
  • Responsible for delegating tasks to other peers per management’s request
  • Consistently exceeded sales quotas and one of the top sellers among a team of 100 (averaged a $300 "line hour" on a $250 line hour quota)
  • Developed negotiation skills and clientele relationships

Toronto star

Outside Sales Agent

Jun 1996Feb 1998 · 1 yr 8 mos · Toronto, Canada Area

  • A newspaper and media company with over $400M in annual revenue
  • Sold subscriptions to the Toronto Star in a face-to-face sales capacity
  • Recognized as top sales performer by exceeding weekly quotas by an average of 20%
  • Trained new employees from time to time

Education

York University

Honours Bachelor of Arts — Economics

Jan 2001Jan 2006

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