Saloni R.

Performance Marketing Manager

New Delhi, Delhi, India7 yrs 1 mo experience

Key Highlights

Achieved 45% increase in brand awareness for ABI InBev.
Managed campaigns with INR 150M+ budget for Hero MotoCorp.
Specialized in paid media and audience segmentation strategies.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in paid media and performance marketing.

Contact

Skills

Core Skills

Paid Media AdvertisingCampaign StrategiesPerformance MarketingCampaign ManagementSocial Media Marketing

Other Skills

A/B TestingAccount ExecutivesAccount ManagementAd ServingAdvertisingAdvertising OperationsAnalytical SkillsAnalyticsAttention to DetailAudience SegmentationB2B MarketingBrand ManagementBrand MarketingBrandingBudget Management

About

Hey hey 👋 Welcome to my network! My name is Saloni Rai and it's awesome that you're curious about who I am 😀 Simply put: I am a very curious and socially active girl, a keen learner, always finding my way to solutions. Right now I am an aspiring digital marketer specializing in paid media. Being from a sports background, I learned how to fight for victory, be resilient, and how be the best. My curiosity leads me here, and I believe this will lead me to my dreams. Thank you for reading about me.

Experience

7 yrs 1 mo

Total Experience

1 yr 5 mos

Average Tenure

1 yr 7 mos

Current Experience

Ipg mediabrands

Senior Executive

Nov 2024 – Present · 1 yr 7 mos · Pune, Maharashtra, India · Hybrid

Driving PerformanceAudience SegmentationPay Per Click (PPC)Paid Search CampaignsOptimizationAnalytical Skills+18

Publicis global delivery india- publicis groupe

Performance Media Analyst

Feb 2023 – Nov 2024 · 1 yr 9 mos · Gurugram, Haryana, India · On-site

Orchestrated paid media initiatives for ABI InBev, a global entity, administering a quarterly budget
surpassing $29 Lakh, focusing on brand awareness and website traffic augmentation. Resulted in a 45%
increase in brand awareness and a 30% enhancement in website traffic.
Managed a team of Analyst
Employed a variety of platforms including Prisma, Grasp, and Taxonomy Builder to streamline client
billing processes and ensure campaign compliance across multiple platforms.
Executed diverse campaigns across social advertising platforms such as Meta, Google (YouTube Ads), and
Snapchat, aligning with objectives spanning Awareness, Traffic, and Lead Generation
Leveraged Prisma platform for campaign management, ensuring real-time updates, precise monthly
expenditure tracking, and facilitating streamlined reconciliation and billing verification processes
Generated comprehensive monthly and quarterly performance reports across various platforms to
meticulously monitor campaign effectiveness and optimize strategies

Performance MetricsBusiness-to-Business (B2B)Facebook AdsPaid Media AdvertisingCampaign TrackingDigital Campaigns+59

Publicis groupe

Management Trainee

Jul 2022 – Feb 2023 · 7 mos · Gurugram, Haryana, India · On-site

Responsible for managing paid media campaigns with quarterly budget of INR 150M+ to drive
Awareness, Traffic, Video Views and Leads, for Hero MotoCorp resulting in a 48% increase in brand
awareness, and a 20% drop in CPL
Spearheaded RNF and PPC campaigns on Meta and Google Ads platforms, prioritizing unique reach,
traffic, video views, and conversions to bolster brand awareness by 53%.
Managed and executed different targeted audience segmentation strategy and relevant keywords
implementation that resulted in a 10% increase in CTR and a 20% decrease in CPA
Implemented advanced strategies such as A/B testing, audience segmentation, and comprehensive
keyword research to meticulously optimize campaign performance.
Developed and presented performance reports to clients on a weekly, Monthly, and quarterly basis,
highlighting key performance indicators and providing actionable insights and recommendations for
improvement

Performance MetricsFacebook AdsCampaign TrackingDriving PerformanceAudience SegmentationPay Per Click (PPC)+35

Rv ventures

Digital marketing trainee

Jan 2021 – Jan 2022 · 1 yr · India · Remote

Facebook AdsSocial Media AdvertisingSocial Media MarketingA/B TestingCanva

Resinverse art

Entrepreneur

Sep 2020 – Feb 2022 · 1 yr 5 mos

● Monetized my Instagram page on resin arts and generated revenue of 5k+ from 10 orders in the initial stage
● Experimented with different mediums of art forms like acrylic & mixed media art
● Created 26 posts to optimize the Instagram page with relevant hashtags, also interacted with similar niche pages, and gained 725+ followers