Aug 2024 – Present · 1 yr 10 mos · New Delhi, Delhi, India · Hybrid

• RangKatha is my second entrepreneurial venture — a D2C jewelry brand redefining imitation jewelry with:
• ✨ Tarnish-free gold & silver collections
• ✨ Timeless sparkle designed to last ♾️
• ✨ Bold, beautiful, everyday accessories proudly Made in India
• As Founder, I lead:
• ✨ Brand Vision & Storytelling – building Rangkatha as more than a jewellery brand, but a lifestyle rooted in authenticity, empowerment, and timeless sparkle.
• 🚀 Go-to-Market Strategy – steering the launch roadmap, product positioning, and community-first approach to capture attention in a crowded D2C space.
• 📈 Performance-Driven Growth – leveraging my first venture, Contanint Data Solutions, as the growth partner powering digital marketing, paid ads, influencer collaborations, and analytics to scale profitably.
• 🤝 Partnerships & Ecosystem – collaborating with women-led communities, creators, and D2C enablers to amplify brand visibility and build long-term loyalty.
• 💡 Customer-Centric Innovation – obsessing over consumer insights to refine products, content, and campaigns that resonate deeply with our audience.
• RangKatha is a natural extension of my entrepreneurial journey — from scaling digital-first brands at Contanint Data Solutions to now building my own D2C story from scratch.
• RangKatha is more than jewelry — it’s about empowering women to express their individuality with affordable luxury. 💍

Jul 2024 – Present · 1 yr 11 mos · India · On-site

• Contanint Data Solutions isn't just another digital marketing agency — we're your growth architects in a digital-first world.
• 🚀 We specialise in building high-conversion digital ecosystems for brands across industries.
• From performance marketing to creative storytelling, SEO dominance to influencer and community building, we go beyond campaigns — we engineer brand movements.
• 📍AI-Powered Digital Marketing Solutions in Future Tech, Programmatic & Analytics Across Seven Key Markets already Delivering Impact | India, US, UK, Singapore, UAE, Australia & Indonesia.
• 🎯 Our new-age strength?
• AI-powered performance marketing
• Owned verified & partnered seats on Google, Meta & DV360
• Contextual & Programmatic Advertising to drive precision targeting at scale
• Real-time audience optimisation using smart automation
• We don't just market. We predict, personalise, and perform.
• 🔹 Services:
• Paid Media (Meta, Google, LinkedIn, Bing, Amazon etc)
• Programmatic & Contextual Ad Solutions
• Full-Funnel Digital Strategy & Automation
• Contextual & Programmatic Advertising
• Creative Campaign Development
• Brand Storytelling & Visual Identity
• Social Media Content & Performance
• Audience Intelligence & Analytics
• Growth Hacking & Lead Generation
• SEO & Content Marketing
• Brand & Social Media Management
• Influencer & Community Growth
• 📍 Proudly headquartered in India, empowering businesses globally.

Mar 2024 – May 2024 · 2 mos · India · Hybrid

• Seasoned political campaign strategist with a proven track record of leadership and execution in the dynamic landscape of Indian politics across Digital mediums.
• Orchestrating winning campaigns at local, regional, and national levels, I specialise in crafting comprehensive strategies that resonate with diverse demographics and drive meaningful engagement. From grassroots ad strategy to harnessing the full potential of digital platforms, I excel in navigating the intricacies of Indian political dynamics to deliver tangible results.
• Let's connect to collaborate on shaping the future of Indian democracy through strategic leadership and impactful campaigns.

Aug 2022 – Feb 2024 · 1 yr 6 mos · Gurugram, Haryana, India · Hybrid

• Led the development and launch of Slice (SAAS product) resulting in a 42% increase in agency revenue share within the first year.
• Implemented agile product management methodologies, resulting in a 24% improvement in project delivery times.
• Collaborated with cross-functional teams, including engineering, marketing, and sales, to ensure alignment with business goals.
• Oversaw the execution, optimisation, reporting and analysis of major clients & publishers campaigns.
• Played a crucial part in the development of new techniques for improved performance monitoring and actively contributed to the evolution of the measurement teams.
• Organized frequent training sessions and produced documentation to spread knowledge and insights among team members, encouraging a cooperative and learning-focused atmosphere.
• Worked closely with customers to comprehend their media objectives and offered strategic advice based on a thorough knowledge of media trends and technologies.
• Leading India's & SEA top media agencies across Paid media platforms- Digital Planning+OTT, Buying & Strategy across Programmatic, Social and Search.
• Advertisers worked for: IndiGo Airlines, WeWork, Canon Printers, Government Projects, Jaquar Bath+Light, Maspar, Yatra, Century Prowud, Zeya, Kaff, Rehau India.

Jan 2022 – Present · 4 yrs 5 mos · New Delhi, Delhi, India · Remote

• I specialize in equipping the next generation of marketing professionals with the skills and knowledge needed to excel in today’s fast-paced digital landscape. My role involves developing and delivering cutting-edge curriculum, conducting research on emerging digital trends, and fostering an engaging learning environment that bridges theory with real-world practice. With a passion for teaching and a commitment to staying at the forefront of digital marketing innovations, I aim to inspire students to think strategically and creatively about digital marketing challenges and opportunities.
• I bring a blend of academic expertise and industry experience to the classroom. My role involves developing engaging course materials, leading insightful discussions, and mentoring students as they navigate the complexities of digital marketing. I am committed to providing a comprehensive education that covers essential aspects such as digital advertising, consumer behavior, and online analytics. My goal is to inspire and prepare students to become innovative digital marketers who can thrive in a rapidly evolving industry.
• My approach integrates the latest industry trends and real-world case studies, ensuring that students gain relevant and practical insights. My passion lies in mentoring future digital marketers and fostering a learning environment that encourages exploration and critical thinking.
• I am deeply committed to helping students develop a solid foundation in digital marketing while staying abreast of emerging trends and technologies. My objective is to prepare students to become effective and strategic digital marketers who can drive business success in a digital-first world.

Sep 2021 – Jan 2022 · 4 mos · Gurugram, Haryana, India · On-site

• Digital Media Account Lead for Honda Cars.
• Managed end-to-end data driven Media Strategy for Honda Cars across varied platforms to deliver end KPI (website visits, store footfalls & leads) with deep analysis & integration of Analytics & user behavior funnel.

Sep 2020 – Jul 2021 · 10 mos · Gurugram, Haryana, India · On-site

• As the Digital Media Head, I lead the strategy, execution, and innovation across paid media, programmatic advertising, and audience-first marketing initiatives.
• With over 9+ years of experience in digital planning, performance marketing, and contextual media buying, I am responsible for crafting full-funnel growth strategies that drive measurable business outcomes.
• 🧠 Key Focus Areas:
• End-to-end media planning and buying across Meta, Google, Amazon, and emerging platforms
• Programmatic advertising execution with precision targeting (DV360, The Trade Desk, etc.)
• Audience segmentation, automation, and predictive analytics for smarter campaigns
• Designing omnichannel strategies that merge paid, organic, and brand growth channels
• 👥 Leadership:
• I lead a dynamic team of 22+ media strategists, planners, and optimization experts, cultivating a culture of innovation, collaboration, and performance excellence.
• 📈 Key Achievements:
• Scaled agency business by 122% within [8 months] through data-driven marketing excellence and strategic execution
• Drove client acquisition and retention growth by (54%) & delivering high-ROI campaigns across industries

Feb 2020 – Sep 2020 · 7 mos

• Key roles:
• Key Media Lead & pivotal in driving Agency Business
• Lead to create Brand building & drive ROI
• Pitch SMB/MSMB & scale Agency Revenue
• Build, plan and implement the overall digital marketing strategy
• Manage the Brand's Digital strategy
• Manage and train the team
• Manage and oversee different digital marketing channels
• Measure ROI and KPIs
• Prepare and manage digital marketing budget
• Oversee all the company's media accounts
• Measure and manage online content
• Track SEO and Google Analytics data and make complex analysis
• Build and inbound marketing plan
• Anticipate sales performance trends
• Organize and lead digital marketing team
• Research competition, investigate benchmarks and provide suggestions for improvement

Jun 2019 – Feb 2020 · 8 mos

• Lead the planning and execution of Account Strategies for MangoData clients (Patanjali, IndiGo Airlines, Jaquar Lighting, Seiko, Khelo India, Government of India, Hilton Hotels, Mission Fit India)
• Mapped client business objectives to Digital business solutions
• Leveraged the expertise with Facebook, Instagram, Twitter, Google to deliver the ROI for brands across all verticals.
• Involved in analysis of complex data sets to churn out insights for client pitches & campaign evaluation.
• Headed the Supply execution for MangoData that involved negotiations and technical integrations to ensure flow of Premium inventory.
• Demonstrated excellence in interfacing with clients across industries for ascertaining requirements & delivering appropriate product/ research-based solutions.

Jul 2018 – May 2019 · 10 mos

May 2017 – Jun 2018 · 1 yr 1 mo

Jun 2016 – Apr 2017 · 10 mos · Gurugram, Haryana, India

• During this period, I focused on strategic professional development — deepening my expertise in digital marketing, programmatic media, and brand growth strategies.
• I utilized this time to upgrade my skill set through advanced certifications, client consulting projects, and strategic groundwork for my entrepreneurial journey.
• This phase was instrumental in shaping my current leadership approach, operational vision, and growth capabilities.
• Meta Certified Digital Marketing Associate
• Google Ads Search Certification
• Programmatic Advertising Fundamentals
• Advanced Brand Strategy Course
• Certified Growth Hacker
• Performance Marketing Mastery

Mar 2016 – May 2016 · 2 mos

• Lead | North India | Native & Display

May 2015 – Mar 2016 · 10 mos

• Campaign structuring, monitoring and reporting (Currently handling 72% of total Advertisers in the North region for Y! India)
• Forecasting future trends back on track plan & synchronize the campaign accordingly on prior approval
• Execution & responsible for managing/ delivering Premium campaigns (HPTO & Mail Login for Advertiser)
• (Handling the maximum budget past 2 quarters, 8-10 Cr)
• Supervise & monitor closely the performance, hence complete delivery as per the Campaign Goals
• Client Retention & grow business for the advertiser (On an average have grown 60-70% of client’s revenue within 2 quarters)
• Train the AM teams in Yahoo Delhi & the new Advertisers on all existing products and all the new products
• Media Planning (as per the client budget & thereby suggesting the best plan suiting their end Goal) & Buying
• Developing an internal strategy for the client deliverables.
• Campaign structuring, monitoring and reporting.
• Forecasting future trends for ongoing campaigns.
• Find out Opportunities to increase revenue.
• Support Advertiser’s queries related to creating an account, creative fixing issues, billing issues, policy issues,
• and all other support issues.
• Projects Handled:
• Magic Bricks: GOHF Campaign (Maximum reach for India O&O with industry best CTR)
• Trivago: Video Pre-Roll TVC Buzz
• India Mart: KAAM YAHI BANTA HAI campaign Buzz
• Coca Cola: Buy Coke 2 Home Offer
• Dominos: Campaign under execution Over Yahoo India
• Clients Handled:
• Microsoft, India Mart, Magic Bricks, Trivago, Dabur, Bose, UNICEF, Perfetti, Fitbit, Canon, Sony, Citi Bank, American Express, Philips, Ask Me Bazaar, Google, Rajnigandha, Micromax, Bacardi, Snapdeal, Royzez, Ibibo, Flipkart, Maruti, Hyundai, Nikon, Monster, Hitachi & Dish TV are among the major ones.
• Per quarter Net Amount handled: 25-30 Cr

Mar 2014 – May 2015 · 1 yr 2 mos

• Managing Clients by providing end to end Digital Solutions
• Create trend reports and monthly reports
• Monitor and operate competitions and campaigns
• Develop online marketing strategies, analytics and KPIs
• Analysis brands traffic management and reporting
• Develop social media marketing plan and contents
• Build up Facebook Ads and optimizing using Facebook Ads API
• Complete Twitter campaign management for brands
• Managing SEO and Advertising team and making decisions.
• Develop SEO strategies and optimization periodically
• Build up Google Adwords strategies and optimization
• Develop and conceptualise Website design and functionality
• Research and analyze data for new business and existing brands
• Compile monthly new online marketing insights and presentation
• Develop custom creative programs in absence of creative team
• Actively being a part of the team for deciding the back-end tools and developments
• Managing mobile and digital media buying strategies
• Planning and Managing Lead generation campaigns
• Brands :- Shiv Nadar University, Sobha Developers, IFFCO Tokio Life Insurance, MOC, GKB Opticals, MICA, Sharda University etc

Aug 2013 – Mar 2014 · 7 mos

• Account retention/Growth/Client Satisfaction apart from Cross-selling and Up-selling for a particular account.