Sam Richardson

Business Development Executive

Bangalore, Karnataka, India7 yrs 7 mos experience

Highly Stable

Key Highlights

Led digital marketing for 11 brands at Kouzina.
Implemented HubSpot CRM for full-funnel marketing.
Drove global account expansion through ABM initiatives.

Stackforce AI infers this person is a Marketing Professional with expertise in SaaS and Food Tech industries.

Contact

Skills

Core Skills

Account-based MarketingMarketing StrategyMarketing TechnologyDigital MarketingBusiness DevelopmentSales

Other Skills

Adobe PhotoshopBusiness StrategyCampaign ExecutionClient Issue ResolutionClient ManagementCommunicationContent MarketingCustomer ServiceEnglishGoogle AnalyticsHubSpot CRMLead GenerationLeadershipManagementMarket Research

About

I’ve always been drawn to the fast pace of startups building from scratch, wearing multiple hats, and finding creative ways to win big in complex markets. At Kouzina Food Tech, I led digital marketing for 11 brands, boosting online visibility, user engagement, revenue streams, market insights, product launches, and strategic partnerships. At Bizom, I lead strategic account-based marketing initiatives aimed at helping us expand globally inside major enterprise accounts. It’s a mix of strategy and hands-on execution, spotting new regional opportunities, crafting personalised campaigns, and driving adoption of our Route-to-Market solutions across different geographies. Like most startup journeys, mine hasn’t been about staying in one lane. I rolled out HubSpot from the ground up, built scalable GTM systems, supported high-stakes product launches, and created enablement assets that help our teams open doors to multi-market growth. Every challenge has been a chance to think bigger, move faster, and deliver measurable impact. What drives me is turning ambitious growth goals into real, scalable programs that bring marketing, sales, and operations together. I love the thrill of helping startups break into new markets, deepen enterprise relationships, and ultimately scale beyond borders.

Experience

7 yrs 7 mos

Total Experience

2 yrs 9 mos

Average Tenure

2 yrs

Current Experience

Bizom

Growth Marketing Manager

Jun 2024 – Present · 2 yrs · Bengaluru, Karnataka, India · On-site

I lead strategic ABM initiatives focused on expanding Bizom’s global presence within enterprise accounts. My work involves identifying new regional opportunities inside existing key accounts and executing personalised go-to-market programs to drive adoption of Bizom’s Route-to-Market (RTM) solutions across geographies.
Key Contributions:
Global Account Expansion via ABM: Design and run targeted account-based marketing campaigns to grow Bizom’s footprint within global enterprises, working closely with KAM and sales teams to unlock new regional opportunities and accelerate multi-market growth.
HubSpot Implementation & Ownership: Independently implemented and now manage the marketing team’s HubSpot CRM, enabling full-funnel campaign execution, automation, and performance tracking.
Strategic Campaign Support: Contributed to major initiatives like the UI/UX GTM campaign and created multiple sales enablement assets to support account teams in high-stakes opportunities.
Marketing Techstack & GTM Systems: Oversee marketing tools and systems, building scalable workflows that improve campaign efficiency and alignment across teams.
Cross-Team Execution: Actively collaborate across Content, Distribution, and Operations, helping to ensure our growth efforts are integrated, data-informed, and outcome-focused.
Internally recognised as a strong individual contributor and cross-functional collaborator, I focus on turning strategic growth goals into actionable, measurable programs that help Bizom scale internationally.

Account-Based MarketingHubSpot CRMCampaign ExecutionMarketing TechnologyMarketing Strategy

Kouzina food tech pvt ltd

Head of Digital Marketing & E-commerce Revenue

Jul 2019 – May 2023 · 3 yrs 10 mos · Bengaluru Area, India

As a core team member, I've driven impactful digital marketing strategies for multiple brands under Kouzina Food Tech.
This role has allowed me to Increase Brand Reach: Boosted brand awareness by 8x across all brands through data-driven social media campaigns.
Enhance Customer Engagement: Developed engaging content that increased website traffic by 296% .
Explore New Growth Opportunities: Led a project to identify and evaluate external partnerships, resulting in an additional revenue channel.
Thriving in a Multifaceted Role: Beyond managing the digital front, I'm constantly seeking new challenges. Leading the external partnership project demonstrates my ability to:
Think Strategically: Leveraged market research to identify and launch products that align with Kouzina's revenue goals.
Foster Collaboration: Worked cross-functionally with internal teams to ensure a smooth integration of potential partners.
Embrace Learning: Expanded my knowledge of business development and partnership negotiation.

Digital MarketingSocial Media CampaignsMarket ResearchPartnership DevelopmentMarketing Strategy

Limetray

2 roles

Account Manager

Promoted

Mar 2018 – Jul 2019 · 1 yr 4 mos

Managed growth for 52 Clients across 4 States.
Expanded client base and drove regional growth, exceeding targets for 52 clients in 4
states.
Thrived in a high-pressure environment with sole responsibility for regional success,
demonstrating strong ownership and accountability.
Cultivated strong client relationships, exceeding expectations by retaining at-risk
clients (reduced churn) and acquiring new accounts through effective sales strategies.

Client ManagementSales StrategiesRegional GrowthSales

Sales Research Associate

Sep 2017 – Feb 2018 · 5 mos

Started career in a high-growth SaaS startup.
Increased learning experience at LimeTray by taking advantage of the dynamic
environment.
Exceeded expectations as a Sales Research Associate, generating, qualifying, and
assigning leads for sales managers across South India.
Demonstrated initiative by proactively handling client issues, exceeding core
responsibilities and gaining recognition from the CEO.
Rapidly promoted due to strong performance and growth mindset.

Lead GenerationClient Issue ResolutionSales