Oct 2023 – Oct 2024 · 1 yr · India · Hybrid

• In my role, I lead the development and launch of a mobile app that onboards 100,000 users in the first month, driving a notable 30% increase in revenue from mobile orders. By focusing on user acquisition and engagement, we achieve 40% of the website's monthly active users on the app during that period, significantly enhancing engagement and promoting customer retention through targeted strategies.
• I actively seek customer feedback to revamp the return process, resulting in a 15% boost in satisfaction scores and a 75% reduction in refund turnaround time through automation. Additionally, I address high return-to-origin (RTO) rates in the North-East region by implementing order confirmations via WhatsApp, successfully lowering RTO rates from 30% to 12%, which optimizes fulfillment and reduces operational costs.
• Furthermore, I craft and execute product roadmaps aligned with our company goals, prioritizing features based on comprehensive market analysis and customer insights.
• This strategic approach ensures maximum product performance and profitability, keeping us competitive in the industry.

May 2021 – Sep 2023 · 2 yrs 4 mos · Bengaluru, Karnataka, India · Hybrid

• During my tenure, I led the comprehensive product development and launch processes, resulting in a 5% increase in card spending and a 7% rise in merchant order volumes, which significantly boosted revenue for both issuers and merchants.
• I developed and executed impactful loyalty campaigns for banks and fintech companies, achieving a USD 650K increase in annual recurring revenue and enhancing customer engagement across multiple sectors. By spearheading a new fintech loyalty program, I successfully onboarded 10,000 members and generated a fivefold increase in transactions within just two weeks. Additionally, I improved the rewards system, cutting fulfillment times to 40 seconds and increasing conversion rates by 4%.
• My role also included designing customized loyalty programs for banking and fintech clients, focusing on enhancing customer engagement and retention. I effectively coordinated with stakeholders throughout the process, ensuring alignment on objectives and smooth project execution to support ongoing business growth.
• In my role, I effectively launched a loyalty platform that enabled advanced user segmentation, resulting in a notable 20% increase in revenue within three months. I created tailored loyalty programs for nine clients, contributing to 70% of the company's gross merchandise value (GMV) and significantly boosting client satisfaction.
• I led the execution of strategic product roadmaps, achieving a 70% completion rate and ensuring timely delivery of enhancements that aligned with our corporate goals. Additionally, I oversaw more than 30 client campaigns, optimizing incentives and personalizing communications to enhance client retention and

Apr 2021 – Dec 2021 · 8 mos · Mumbai, Maharashtra, India

• I created a dynamic platform that linked vendors with patients during the COVID-19 pandemic, facilitating 2,500 connections and slashing response times by 60%. To enhance patient engagement, I implemented a WhatsApp bot that efficiently handled 20,000 interactions, successfully connecting patients to essential services 50% of the time. Integrating 1mg APIs allowed me to reduce patient wait times by 40% and boost medicine availability by 30%.
• I led the platform’s development with a focus on scalability and real-time access, while enhancing the bot’s automation to resolve patient queries within just 24 hours. Collaborating closely with partners, I integrated APIs for real-time updates, which significantly improved operational efficiency. Additionally, I directed resource strategies to ensure

Dec 2019 – May 2021 · 1 yr 5 mos · Mumbai, Maharashtra

• At Mirraw, I successfully transitioned services to AWS, achieving a 30% reduction in IT costs and enhancing scalability within just 30 days. This move not only optimized our infrastructure but also set the stage for future growth.
• I enhanced the user experience by overhauling the login processes, resulting in a 30% increase in registered users and significantly boosting overall engagement. Additionally, I implemented AMP email notifications for abandoned cart recovery, which led to a 2% rise in conversion rates.
• As a project manager, I coordinated cross-functional teams to deliver complex projects on schedule and within budget, consistently meeting our goals. I oversaw our cloud infrastructure, making strategic improvements to support growth and increase resource efficiency. Furthermore,

Apr 2019 – Dec 2019 · 8 mos

• Led the mobile app launch, currently with 5M+ downloads, while managing cross-functional team communication.
• Supervised a team of 5 engineers who switched V1 systems from Laravel to Python, reducing the API response time by 400ms.

Oct 2018 – Apr 2019 · 6 mos

• Led the development and launch of an e-commerce platform to sell official apparel for World Wrestling Entertainment (WWE) in India, contributing to a substantial 10% increase in company revenue.
• Spearheaded the overhaul of the frontend infrastructure at Souled Store, utilizing Vue.js with VueX, reducing website load time from an average of 5 seconds to just 2 seconds, resulting in a 1% increase in checkout conversion rates.

Feb 2018 – Sep 2018 · 7 mos · Mumbai Area, India