Sanaya Bhatia

Digital Marketing Specialist

Mumbai, Maharashtra, India6 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led marketing for IHCL's New Businesses vertical.
Achieved 60K downloads for a loyalty program app in one week.
Increased average order value by 14% through user-focused design.

Stackforce AI infers this person is a Brand Marketing and Product Design expert in the Hospitality and EdTech sectors.

Contact

sanaya.bhatia@ihcltata.com LinkedIn

Skills

Core Skills

Brand DevelopmentMarketingProduct DesignUser Experience DesignCustomer Experience ManagementDigital MarketingCommunicationsProduct Development

Other Skills

3D PrintingAdobe PhotoshopAdobe SparkAsset ManagementAutoCADBrand GrowthCampaign ExecutionCommunicationContent CreationContent DevelopmentCustomer Journey PrototypesCustomer ServiceDesignEditingEmpathic Design

About

Passionate about the world of Brand Marketing, Communications, and Product Design, my journey has taken me across industries including hospitality, q-commerce, retail technology, recruitment, and edtech. I have built brand strategies, led marketing initiatives, and helped shape product experiences that connect meaningfully with audiences. Currently, I drive marketing for the New Businesses vertical at Indian Hotels Company Limited (IHCL), where I focus on brand growth, integrated campaigns, and strategic market positioning across sectors. A graduate of the University of Toronto with a degree in Media Studies and Communication, my career has spanned both Toronto and Mumbai, allowing me to blend global insights with local relevance. I am passionate about creating brand narratives that resonate, inspire, and leave lasting impact. If you're equally excited about the intersection of creativity, strategy, and design, I'd love to connect.

Experience

6 yrs 4 mos

Total Experience

2 yrs 3 mos

Average Tenure

5 yrs

Current Experience

The indian hotels company limited (ihcl)

Marketing Manager

Nov 2023 – Present · 2 yrs 7 mos

I lead marketing for IHCL’s New Businesses vertical, driving brand growth for amã Stays & Trails and Tree of Life Resorts & Hotels. I have conceptualised and executed integrated brand campaigns, launched 40+ new properties for amã Stays & Trails, and spearheaded the marketing rollout for a flagship hotel under Tree of Life. My role spans building and managing brand presence across digital platforms, social media, websites, email marketing, media amplification, and offline activations. I have led influencer collaborations, content development, and photoshoots, while ensuring consistent brand positioning across markets. I also support select campaign initiatives for Ginger and Qmin, collaborating closely with internal teams and agency partners to deliver strategic marketing outcomes.

Brand GrowthIntegrated CampaignsDigital MarketingSocial MediaContent DevelopmentInfluencer Collaborations+2

Dunzo

Product Designer II

May 2022 – Oct 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India

I collaborated with team members to design and lead consumer-focused campaigns, prioritizing user behavior, resulting in a significant increase in the average order value from ₹473 to ₹543. My responsibilities included conducting user research throughout the implementation lifecycle to uncover pain points, preferences, and behaviors, and leveraging market analysis and customer feedback to create actionable solutions and inclusive experiences. I also translated brand values into design elements, crafting visually compelling products that deeply resonated with target audiences.

User ResearchMarket AnalysisDesignUser BehaviorProduct DesignUser Experience Design

Self-employed

Freelance Product Designer

Jun 2021 – Present · 5 yrs · Remote

Unifynd

Customer Experience Manager

Jan 2021 – May 2022 · 1 yr 4 mos · Mumbai, Maharashtra, India

My main role involved creating strategic product directions, notably for clients like Nhance, a loyalty program app that achieved 60K downloads within its first week, with a current user base exceeding 2M. I executed campaigns emphasizing information hierarchy and conversion-driven UX for enhanced conversion rates. Crafting customer journey prototypes for effective customer success upsell strategies was another key role. Additionally, I managed two junior CX designers, emphasizing the nurturing of brand-customer relationships through impactful product experiences.

Strategic Product DirectionsCustomer Journey PrototypesCampaign ExecutionCustomer Experience ManagementProduct Design

Shortlist professionals

Digital Marketing & Product Consultant

Oct 2020 – Jan 2021 · 3 mos · Mumbai, Maharashtra, India

I played a dynamic role, contributing to product design and marketing endeavors. Through the "Career Success" initiative, I collaborated on a learning management system, empowering individuals with job search resources. I supported the marketing team crafting engaging newsletters, producing informative guides for the website, and regularly contributing articles to elevate their online presence and engagement. This multifaceted experience honed my skills across design, research, and marketing, fostering a comprehensive understanding of product development and effective communication strategies.

Product DesignDigital MarketingContent Creation

As interior architects

Marketing Strategist

Oct 2019 – Sep 2020 · 11 mos · Mumbai, Maharashtra, India

I collaborated with diverse teams to drive design innovation and optimize channels through innovative marketing campaigns, resulting in a 20% boost in brand awareness. I played a significant role in launching a new website for A|S Interior Architects, which led to increased brand visibility and client inquiries. Additionally, I managed engaging social media content, resulting in a robust 30% growth in followers. Furthermore, I conducted thorough market research and competitor analysis, identifying trends and opportunities for product distinctiveness.

Marketing CampaignsMarket ResearchSocial Media ManagementMarketingBrand Development

Foresters financial

2 roles

Digital Marketing Specialist

Dec 2018 – Jun 2019 · 6 mos · Toronto, Canada Area

I collaborated with fellow team members to craft personalized digital experiences for our global client base. I revamped the asset management library and created an internal reference manual using Sitecore. I conducted secondary research to enhance asset management practices and supervised the maintenance and renewal of more than 100 Foresters Financial domains.

Digital MarketingAsset ManagementResearchCommunications

Corporate Communications Specialist

May 2018 – Sep 2018 · 4 mos · Toronto, Canada Area

Contributed to the product development and structure of 'InfoHub,' an internal employee portal. Gathered and analyzed metrics for InfoHub, utilizing weekly statistics from Sitecore and Google Analytics to enhance employee interaction. Provided support for various ongoing projects, including shadowbox posters, Sitecore initiatives, post-development tasks, social media campaigns, in-house communication projects, and executive emails.

Product DevelopmentMetrics AnalysisSocial Media CampaignsCommunications