Jan 2023 – Dec 2024 · 1 yr 11 mos · Bengaluru, Karnataka, India

May 2022 – Oct 2025 · 3 yrs 5 mos · Bengaluru, Karnataka, India

• Leading digital marketing charter for USA

Aug 2020 – Apr 2022 · 1 yr 8 mos

• o Have grown the business from 1to10 by acquiring new users digitally. Scaled furniture business to 5X in a year, contributing 30% of overall revenue. Managed a monthly digital budget of $1 M and successfully delivered the revenue target month on month.
• o Achieved a net revenue target of 100Cr for the festive period of Oct2021.
• o Won the prestigious Flipstar award for highest GMV during BBD 2021 by Flipkart.
• o Won the Bronze medal at E4M IMA South 2021 for Sleep Internship Season 2 campaign on Dailyhunt.

Mar 2020 – Aug 2020 · 5 mos · Bengaluru, Karnataka

• o Handled the entire digital marketing efforts. Drove new user acquisition campaigns to meet the business demand.
• o Initiated the SEO and ASO projects to increase the organic users.

Jul 2018 – Feb 2020 · 1 yr 7 mos

• TrueROI is a data visualization SaaS product which provides a unified and real-time view of the key campaign metrics by integrating data from different digital advertising platforms and CRM systems.
• o Conceptualized the e2e design of the product. Actively involved in the database architecture of the product and worked on different APIs and payment gateway.
• o Created a test plan and conducted exhaustive QA/QC to make the application robust. Improved the UI/UX experience through extensive A/B testing.

Jun 2016 – Mar 2020 · 3 yrs 9 mos

• o Client engagement and strategic consulting. Managing a portfolio of 30+ clients from varying domains that includes real estate, healthcare, insurance, e-Commerce, FMCG, education, fintech and B2B SaaS products.
• o Specialize in running campaigns across platforms and managing Ad spends of over INR 20 Million per month.
• o Team building and Management – Built a strong team of 20 people from scratch which works on ad management across platforms & SEO. Conducted training on different aspects of digital marketing to enhance their knowledge.
• o Formulating and envisioning strategies for new clients and turning around struggling clients by analyzing pre and post-campaign data to formulate the strategy for optimizing the campaigns to deliver the required results. Helped multiple clients to achieve positive ROI consistently.
• o Business Growth – 100% increment in Ad spends in two years across platforms. Participated in 50+ pitches and involved in developing end to end performance marketing strategies.
• o New Initiatives – Created the process for setting up campaigns with an error rate of less than 5%. Built in-house capabilities for SEO, email marketing and automation and programmatic ad buying which now contributes to 30% of the company’s overall revenue.
• o Agency Recognition – Played a crucial role in getting the Google premier badge partner and Oracle Gold partner.

Jan 2016 – May 2016 · 4 mos

• Key Responsibilities
• Understanding the SEO and SEM needs of the clients.
• Online Market Research.
• Campaign monitoring and reporting.
• Curating leads for different clients using Google AdWords and Facebook (SEM).

Jan 2015 – Dec 2015 · 11 mos · New Delhi Area, India

• 99 Dosas was a quick-service restaurant chain, serving an innovative fusion of south Indian and global recipes.
• o In a year-long run, built a customer base of over 20,000.
• o Played a crucial role in marketing and growth hacking strategy to acquire 25% customer digitally.

Aug 2013 – Dec 2015 · 2 yrs 4 mos · Bengaluru Area, India

• Key Responsibility includes:
• 1.Worked on various stages of deliverable life cycle starting from understanding the client requirement, based on impact analysis and high level design identify the design approach to process the requirement.
• 2. Also, involved in the detailed level design, unit test plan and feature test plan for the requirements.
• 3. Managing three components and a team of five members as an acting lead.
• a. Organised and involved in induction and knowledge management sessions for new joiner to help them understand the project and mentoring them for the requirement.
• b.Planned the work and resources as per the priorities to ensure that development tasks are completed within the timeline provided and that issues are fully tested with minimal defects.

May 2011 – Jul 2011 · 2 mos · Bengaluru Area, India

• Study of Optimization of Throughput using Different Techniques of Accessing
• Analysed different techniques to transfer data between two processes running in different operating systems. According to the requirements, the best technique was found out form this analysis. The chosen technique improved the read and write performance significantly which helped in optimizing the throughput.

Jun 2010 – Jul 2010 · 1 mo · Pune Area, India

• Interface Card for JAPAX Machine and DNC Software
• Worked on the DNC software and successfully tested the interface card for JAPAX machine which is used for making a connection with a personal computer via parallel port. The internship was completed successfully under the guidance of Mr. Anant Tikone, Director, Antech Microsystem Pvt.Ltd, Pune.