Sanjeev Kumar

Head of Growth

Bengaluru, Karnataka, India10 yrs 6 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

10+ years of experience in growth marketing.
Delivered double-digit improvements in user retention.
Managed multi-million-₹ campaigns across major platforms.

Stackforce AI infers this person is a B2C Growth Marketing Specialist with expertise in digital strategies and performance marketing.

Contact

sanjeev60192@gmail.com LinkedIn

Skills

Core Skills

Customer AcquisitionCustomer RetentionUser GrowthData AnalysisDigital MarketingCampaign ManagementPerformance MarketingLead Generation

Other Skills

A/B TestingAI AgentsAffiliate MarketingAnalytical SkillsAnalyticsArtificial Intelligence (AI)Artificial Intelligence for BusinessB2B MarketingB2C MarketingBusiness Growth StrategiesBusiness StrategyCampaign ExecutionContent MarketingCustomer ExperienceCustomer Lifecycle Management

About

Growth Marketing leader with 10+ years of experience driving customer acquisition, retention, and revenue growth across consumer tech, e-commerce, and digital platforms. I specialize in designing and scaling data-driven growth strategies that balance efficiency with scale. 🔹 Proven Growth Impact: Delivered double-digit improvements in user retention and reduced CAC through A/B testing, funnel optimization, and hyper-segmented campaigns. Skilled at turning insights from AppsFlyer, Google Analytics, and CRM systems into actions that move key metrics. 🔹 Performance Marketing Expertise: Managed multi-million-₹ campaigns across Google Ads, Facebook Ads, DV360, and display networks — optimizing targeting, creatives, and bidding to maximize ROI and lifetime value. 🔹 Cross-Functional Leadership: Partnered with product, design, and sales to align growth with business goals. Experienced in leading distributed teams and driving impact in fast-paced, high-growth environments. I thrive where data, creativity, and collaboration intersect — building scalable strategies that deliver measurable business outcomes.

Experience

10 yrs 6 mos

Total Experience

2 yrs 1 mo

Average Tenure

2 yrs 6 mos

Current Experience

Lovelocal

2 roles

Associate Lead - Acquisition

Oct 2025 – Present · 6 mos · Bengaluru, Karnataka, India · Hybrid

Senior Manager - Growth & Retention

Sep 2023 – Sep 2025 · 2 yrs · Bengaluru, Karnataka, India · Hybrid

Driving customer acquisition, retention, and engagement to maximize LTV and revenue
Analyzing user behavior to improve repeat purchases and order frequency
Optimizing marketing campaigns to enhance efficiency and ROI
Implementing targeted retention strategies to strengthen customer loyalty
Collaborating across teams to improve customer journey and support sustainable growth

Customer AcquisitionCustomer Retention

Dunzo

2 roles

Manager - User Growth

Promoted

Oct 2022 – Aug 2023 · 10 mos

Developed and executed strategies to acquire, re-activate, and engage users, contributing to rapid business growth
Analyzed customer data and metrics to identify opportunities, leading to more efficient acquisition and retention campaigns
Optimized acquisition channels and campaigns, improving scalability and cost efficiency
Collaborated with product, ops, and marketing teams to enhance user experience and drive adoption
Led a high-performing team that acquired 1M+ paying customers within one year, fueling growth to 5M+ monthly orders

User GrowthData Analysis

Deputy Manager - User Growth

May 2020 – Sep 2022 · 2 yrs 4 mos

Planned, implemented, and managed digital marketing campaigns aimed at driving user acquisition and re-activation.
Focused on performance-based marketing channels.
Set campaign objectives, conducted market research, and developed targeting strategies.
Managed budgets, analyzed campaign data, optimized performance, and reported on key metrics and insights.

Digital MarketingCampaign Management

Bounce

Performance Marketing Manager

Dec 2018 – May 2020 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

Scaled customer acquisition 10x and boosted revenue 8x in one year through growth marketing initiatives
Managed performance campaigns across Google Ads, Facebook Ads, Affiliates, and DV360, improving conversion rates by 30% while reducing CAC by 20%
Optimized conversion funnels through data-driven insights, driving a 15% increase in overall conversions
Led app install campaigns that delivered a 50% rise in signups and improved signup-to-transaction conversion rates by 20%

Performance MarketingCustomer Acquisition

Colive, your way

Asst. Manager, Digital Marketing

May 2017 – Dec 2018 · 1 yr 7 mos · Bangalore · On-site

Developed and executed digital marketing strategies for brand awareness, customer acquisition, and lead generation.
Managed digital marketing team for campaign planning, execution, and optimization.
Conducted market research and competitor analysis for audience targeting and growth opportunities.
Implemented SEO strategies to enhance organic search rankings and boost website traffic.
Utilized analytics tools for campaign performance tracking, data analysis, and optimization.
Collaborated with internal stakeholders and external agencies for campaign execution.
Achieved 40% increase in website traffic and 25% increase in lead generation within the first year.

Digital MarketingLead Generation

Hooduku inc

Digital Marketing Specialist

Jun 2015 – Apr 2017 · 1 yr 10 mos · Bangalore · On-site

Developed and executed digital marketing campaigns across multiple channels: paid search, social media, and email.
Conducted keyword research and optimization to enhance search engine rankings and organic visibility.
Managed social media platforms: content creation, scheduling, and community engagement.
Leveraged marketing automation tools for email campaign optimization and lead nurturing.
Analyzed campaign data, generated performance reports, and provided insights for future enhancements.
Collaborated with the design team to craft compelling visuals and ad creatives.
Contributed to a 30% surge in online sales and a 20% boost in social media engagement.

Digital MarketingCampaign Management