Aug 2024 – Mar 2025 · 7 mos

• I am working as a Technical Lead - Adobe Campaign and Directing Team.
• ~To Ensure the project trackers (production campaign tracker, leave tracker, effort
• tracker) are updated on time for accurate reporting to clients and internal stakeholders.
• ~Responsible to create technical documents for new campaigns, along with plan and timeline.
• ~Communicate estimated task timelines post the request has been allocated. Collaborating with relevant stakeholders ( internal and external )to ensure the committed timelines are met.
• ~Highlight features of Adobe Campaign and ensure clients can use them while
• planning/ executing campaigns.
• ~Recommending best practices in Adobe Campaign to be followed in the account
• Planning Knowledge transfer sessions within the team to share the knowledge gained in implementing complex campaigns/solutions.
• ~Recommending process improvements in the operations and delivery.
• ~Worked on A/B Tests, Deliveries, Workflows, Activities: Enrichment, Incremental Query , Query - Build Audience, Split , Fork, Cell, Test, ETL Activities, JavaScript Code activity,Union & Workflow approvals.
• ~Responsible to build and execute campaigns as per campaign requirements using Typologies, shared and approved by customers.
• ~Campaign build includes: IP Warming, Campaign (Email, SMS) creation along with workflow, segmentation, suppression, retargeting, delivery templates using the HTML provided, personalization, A/B test and change request.
• ~Campaign execution includes: Deployment of proof to proof list, schedule & deployment of campaign to seed list and relevant target audience and monitoring of campaign post launch.
• ~ Responsible to create technical documents for new campaigns, along with plan and timeline.
• ~Create deliveries based on templates and using the HTML created and provided by creative agency/customer.
• ~Perform QA of the campaigns.
• ~ Configuration of Channel setup, database revision, custom report format revision.

May 2023 – Aug 2023 · 3 mos · Hybrid

• Work closely with the marketing and business teams on campaign ideation keeping the client’s larger business goal in mind
• Manage creation and measurement of marketing campaigns performance, Business intelligence reports with internal teams
• Manage B2C (business to consumer) integrated marketing campaigns with the aim of overall business ROI
• Understand the existing technology stack of the client and work closely with the client’s marketing team to design omni channel use cases
• Create presentations and analysis showcasing the business value achieved by the technology stacks implemented
• Liaise with business teams to plan campaign design & communication strategy, impact measurement and post campaign analysis requirements or business portfolio analysis requirements
• Ensure process adherences and quality of insights deliveries
• Deliver regular reports with insights of campaign results to stakeholders
• Analyse Business/campaign intelligence reports & dashboards to provide insights & recommendations to client team for enhancing impact & ROI
• Identify service up-sell opportunities with a focus on revenue expansion through regular client requirement mapping

Apr 2021 – Apr 2023 · 2 yrs · Pune, Maharashtra, India

• Leading Marketing Campaign Strategies with creation of the Annual and Monthly plans including Campaign Budgets, Development and Implementation using Marketing Cloud Tools to bring Product Sales Business
• Managing key CRM partner, Affiliate agencies and campaign budget for Affiliate vendors between 3 million to 5 million per Month, proactively participate in key brand milestone meetings, and provide regular analysis and updates.
• Managing top 10 performing affiliates partners by helping them to maximize their own earnings and incentivize them to deliver more, Motivate partners with Payouts for target slabs.
• Keeping Strong Judgement, taking sound decisions based on both Data and Intuitions. Analyse Data to determine Campaign efficiencies.
• Tracking and creating Campaign and Lead funnel Reports for various channels, Consistent monitoring & analysis of the campaign performance at an Affiliate and publisher level.
• Work with across the cross functional Marketing Technologies, Products and Operation Teams.
• Partner with external Technical and Affiliate stakeholders to increase Product sale by prioritizing workload and Campaign.
• Capture and Interpret key Intent analysis from Various Marketing Channels to Support customer insights and drive desired lifecycle behaviours trends.
• Create and setup process to proactively identify enhancement opportunities in assets.
• Work with the channel owner to setup the communication journeys, campaigns creations, creatives refresh, audience upload, creation of reports and analysis of campaigns performance.

Nov 2015 – Apr 2021 · 5 yrs 5 mos · Pune Area, India

• As a Consultant:
• Responsibilities:
• Understanding the business objective, requirements and boosting the ROI
• Defining Structure and segmenting database [Automation]
• Planning and Creating campaign Strategy plan
• Analyzing and Creating Reports to provide data insights for Campaign Optimization
• Managed Media Industry Project :
• Training team on Database handling and segmentation to build and execute the personalized campaigns and cross channel campaigns using Watson Campaign Automation tool.
• Responsibilities:
• Understanding the business objective, requirements and Org Structure.
• Integration of email, SMS, Social Channel and Monkey survey with Marketing Automation Tool.
• Planning and Creating campaign Strategy road map plans
• Executing strategic Campaign to improve the gaps and to grow the quality of Database.
• Executing cross channel campaign. Analyzing and optimizing the Campaign.
• Worked simultaneously on “2 MNC “Retail industries:
• Worked closely with Management Team and Brand Managers.
• Responsibilities:
• Cleaning and segmenting Database for Campaigns
• Planning and Creating campaign Strategy plan
• Automated 8+ Multi-step Nurturing campaigns
• Executed 15+ Upselling Campaigns
• Daily execution of 10+ ad-hoc Campaigns
• Tracking customer’s behavior and targeting that segment with dynamic content
• Analyzed Campaign reports for Campaign Optimization.
• Automobile industry:
• Helping to build and execute the personalized campaigns and cross selling and up selling campaigns.
• Insurance Company
• Cleaning and segmenting Database for Campaigns
• Planning and Creating campaign Strategy plan
• Tracking customer’s behavior and targeting that segment with dynamic content
• Automate nurture program campaigns
• Analyzed and Created Multichannel Reports to provide Campaign Optimization.

Jun 2015 – Nov 2015 · 5 mos · Pune Area, India

• Trained On :-
• Marketing automation
• Web Analytics .
• CRM Integration
• Digital marketing
• Email marketing
• Search Engine Optimization
• Worked on : HTML5, Javascript.
• Website managment, search engine optimization(S.E.O.),
• Landing Page Creation.
• Configuring and Generating reports on Google Analytics
• Configuring email automation.
• A/B testing for Email and Landing Page Optimization
• Configuring Digital Marketing Campaigns on marketing tools like facebook, Adwords.