Dec 2024 – Mar 2025 · 3 mos · Remote

• Strategized & executed targeted marketing campaigns to enhance cart conversions.
• Reduced cart abandonment by improving checkout flows & by personalized recovery campaigns.
• Leveraged A/B testing & performance metrics to refine messaging, creatives, & targeting strategies, improving CTR & CTC.

Aug 2024 – Oct 2024 · 2 mos · Remote

• Built an embeddable marketplace, allowing users to deploy integrations, increasing adoption by 20%.
• Reduced time-to-market 40% with automated integration pages, cutting custom development.
• Enhanced UX with a categorization system to boost activation rates by 15% & smoother navigation.

May 2024 – Jul 2024 · 2 mos · San Francisco Bay Area · On-site

• Worked with 3 cross-functional teams to launch an AI Copilot and automation tool.
• Automated customer support workflows for an ops-tech client, to reduce response times.
• Developed a RAG model with 80% accuracy in identifying user prompts and automating workflows.
• Identified 15+ GenAI use cases across three different softwares to leverage NLP capabilities to build a chatbot, enhancing user interactions, automating responses and streamlining workflows.
• Drafted PRDs to add multiple features - integrated Google Workspace apps, added a data formatter, integrated an in-house OCR, built user dashboard, automations run history analytics and tickets tab.
• Conducted research to identify use cases for a lending firm to get structured data from WhatsApp chats and groups.

Apr 2024 – Mar 2025 · 11 mos · Indian Institute of Technology, Guwahati · On-site

• Led a team of PMs and APMs to deliver 5+ projects to improve the experience of campus residents.
• Coordinated with dev, design, & growth teams to ensure smooth development & delivery of projects.
• Defined workflows & responsibilities to prevent project overlaps & ensure efficient execution.
• Analyzed user feedback & key metrics to improve 5+ existing products, prioritizing features that added the most value.

Apr 2023 – Mar 2024 · 11 mos · Indian Institute of Technology, Guwahati · On-site

• Conducted research & drafted PRDs, defining requirements, user needs, & key metrics.
• Coordinated with dev & design teams to ensure smooth execution, from ideation to launch.

Aug 2022 – Apr 2023 · 8 mos · Indian Institute of Technology, Guwahati · On-site

• Worked on the backend of OneStop app using NodeJs, APIs to handle requests & responses and MongoDB for data storage & retrieval, to provide all the latest campus events & more in one app.
• Integrated various APIs to add functionalities in the OneStop app like GC Scoreboard & Cab Sharing.

Mar 2022 – Feb 2024 · 1 yr 11 mos

Jan 2022 – Sep 2023 · 1 yr 8 mos