Sarahi Castro — Digital Marketing Specialist

Hi! I'm Sarahi (Sa-da-E) :) 👋🏼 I'm a community builder, content creator, and professional pattern-spotter. Here's what that means: I pay attention to how people show up + what makes them feel safe enough to contribute. I study how to design spaces where creativity and connection can happen. My background in neuroscience fuels my curiosity about how people think. My work with communities gives me the practice. I facilitate conversations, translate community insights into strategy, and create content across platforms. I also write about creativity, resilience, and things that spark joy in my Substack, Writing for Serotonin. I believe the best community builders are also creators. I practice what I preach. :) What really draws me in? The messy, human parts of building things: the questions people are afraid to ask, the moments when someone takes a creative risk, the conversations that don't fit neatly into metrics. The good stuff :) That's where you'll find me. At Ericsson, I get to spend my time close to the work I love most — customers and community conversations. I interview users, facilitate discussions, and turn real-world use cases into case studies and frameworks. I'm translating how enterprise wireless technology actually shows up across industries like public safety, transit, and retail. p.s. my Enneagram is 7w8...so yes, I have many passion projects! "There's nothing more addictive or incredible in life than reinventing yourself and allowing yourself to be different every day." y si...hablo español :)

Stackforce AI infers this person is a Community Engagement Specialist with expertise in SaaS and marketing communications.

Location: Boise, Idaho, United States

Experience: 10 yrs 5 mos

Skills

Community Management
Content Marketing
Marketing Communications
Research And Education
Community Engagement
Legal Support

Career Highlights

Expert in community building and content marketing.
Proven track record in increasing community engagement.
Strong background in neuroscience applied to community strategies.

Work Experience

Ericsson

Content Marketing Specialist (2 yrs 7 mos)

AdoptUSKids

Research Fellow (1 yr)

Idaho Department of Health and Welfare

Marketing Communications Manager (3 yrs 8 mos)

The Johns Hopkins University School of Medicine

Community and Programs Marketing Coordinator (1 yr 5 mos)

Bureau of Reclamation

Law Clerk (2 yrs 9 mos)

Education

Business at The Wharton School

Bachelor of Science (BS) at Boise State University

Sarahi Castro

Digital Marketing Specialist

Boise, Idaho, United States10 yrs 5 mos experience

Highly Stable

Key Highlights

Expert in community building and content marketing.
Proven track record in increasing community engagement.
Strong background in neuroscience applied to community strategies.

Stackforce AI infers this person is a Community Engagement Specialist with expertise in SaaS and marketing communications.

Contact

Skills

Core Skills

Community ManagementContent MarketingMarketing CommunicationsResearch And EducationCommunity EngagementLegal Support

Other Skills

Software as a Service (SaaS)Customer AdvocacyCustomer ExperienceGrowth MarketingSearch Engine Optimization (SEO)Interviewing Subject Matter ExpertsCreative Problem SolvingCreative StrategyMarketing Campaign ManagementWritingContent ManagementEditingWeb Content WritingCommunity OutreachMarketing Strategy

About

Experience

10 yrs 5 mos

Total Experience

2 yrs 7 mos

Average Tenure

2 yrs 7 mos

Current Experience

Ericsson

Content Marketing Specialist

Oct 2023 – Present · 2 yrs 7 mos · Boise, Idaho, United States · Remote

Lead community programming by facilitating subject matter expert-led conversations, surfacing recurring insights, and translating community feedback into actionable input for product, marketing, and sales.
Act as a connective layer between community and internal partners, working closely with product, design, and SMEs to ensure customer conversations inform launches and messaging.
Write + manage two monthly newsletters for prospective and current customers to share events and product updates.
Research industry and community trends across social and discussion spaces to inform programming topics and engagement strategy.
Interview customers and power users to capture real-world success stories and learning moments, translating those conversations into grounded case studies that reflect how our products are used across key industry verticals.
Utilize SEO to optimize content and analyze customer search behavior via SemRush.
Collaborate with the podcast team of "What's Your Signal" to write engaging scripts for teasers.
Member of the Diversity and Inclusion (D&I) Council.

Community ManagementSoftware as a Service (SaaS)Customer AdvocacyCustomer ExperienceGrowth MarketingSearch Engine Optimization (SEO)+5

Adoptuskids

Research Fellow

Sep 2021 – Sep 2022 · 1 yr · Washington, District of Columbia, United States · Hybrid

As a research fellow, I focused on adverse childhood experiences (ACEs). I sought to educate prospective resource or foster parents and staff on ACEs, their effects on the brain across the lifespan, and ways to lessen and/or prevent their impact on children and teenagers. I held in-person and virtual workshops to educate the public on ACEs and how to manage them.

Web Content WritingWritingResearch and Education

Idaho department of health and welfare

Marketing Communications Manager

Jan 2020 – Sep 2023 · 3 yrs 8 mos

Led statewide community outreach, attending and supporting an average of 12 events/quarter to educate the public about foster care and build trust, reaching over 3,000 community members.
Facilitated 45+ virtual information sessions to guide prospective foster parents through the foster care process.
Launched Hike for Foster Care, an annual community event focused on foster care awareness.
Created copy and content for digital and print channels with a focus on accessibility, tone, and audience needs.
Built and launched an external communications campaign that increased awareness of Fostering Idaho by 47%, directly supporting families and caregivers navigating the foster system.

EditingWeb Content WritingCustomer AdvocacyCommunity OutreachMarketing Communications

The johns hopkins university school of medicine

Community and Programs Marketing Coordinator

Aug 2017 – Jan 2019 · 1 yr 5 mos · Baltimore, Maryland Area · On-site

Planned and coordinated 60+ community events reaching 12,000+ individuals, creating opportunities for education-focused initiatives to connect directly with Baltimore communities.
Evaluated and analyzed all aspects of the outbound programs, performed research, compiled data, and put together the organization's annual reports for key stakeholders
Successfully secured a collaborative pilot grant for 50k to increase access to summer enrichment opportunities for high school students in Baltimore
Assisted with crisis management press releases.

EditingWeb Content WritingCommunity Engagement

Bureau of reclamation

Law Clerk

Aug 2014 – May 2017 · 2 yrs 9 mos · Boise, Idaho, United States · On-site

Partnered closely with attorneys to draft, edit, and refine policy documents, ensuring clarity, accuracy, and alignment with legal standards.
Translated dense legal language into clear, accessible guidance for internal teams and external stakeholders.
Conducted in-depth research to support policy development and ensure materials reflected current regulations and precedent.
Contributed to the creation of policy manuals and guidelines that improved understanding and consistency across teams.

EditingLegal ResearchLegal Support