Nick Robinson

Performance Marketing Manager

Austin, Texas, United States19 yrs 4 mos experience
Highly Stable

Key Highlights

  • Proven track record in digital marketing leadership.
  • Expertise in integrated marketing strategies and execution.
  • Strong analytical mindset driving data-driven decisions.
Stackforce AI infers this person is a Digital Marketing Expert with a focus on B2B strategies and integrated marketing solutions.

Contact

LinkedIn

Skills

Core Skills

B2b MarketingIntegrated Marketing

Other Skills

AnalyticsMulti-channel MarketingManagementEvent PlanningStrategyLead GenerationContent StrategyData AnalysisInternet StrategyEmail MarketingMarketing StrategyMarketing CommunicationsPublic RelationsCustomer RelationsDigital Marketing

About

I am a highly motivated and entrepreneurial digital marketing professional, having owned 2 businesses, while also enjoying corporate marketing experience. Based on my previous experience as a business owner and marketing analyst, I am inevitably data driven with a focus on integrated marketing strategy and roll out. I enjoy focusing on the big picture while also placing importance on the individual tactics that make a strategy come to life. My approach to tactical execution is based on the rapid prototyping framework. Essentially, rapid prototyping is the act of experimentation, learning, and iterating one tactic at a time, which is based on the Lean Start-up methodology developed by Eric Ries. My background rests heavily in search engine optimization and direct marketing as well as website development and internet marketing, including social media strategy. At SAP, I focused on digital channel strategy, experimenting with new digital marketing technologies, and social business programs. After transitioning to field marketing roles at AWS and Stripe, I am responsible for strategy, lead generation programs, event execution, enhancing the sales team partnership, and optimizing investments through regular business reviews. I couldn't imagine doing anything else with my career, and I can honestly say that I love what I do every single day! If you would like to speak more about marketing strategy and tactics, feel free to contact me on LinkedIn. Specialties: Excellent Project Management Skills | Strong Analytical Mindset | Customer Service Oriented | Superb Reporting and Trends Analysis | Branding | Search Engine Optimization | Social Media Marketing | Inbound Marketing | Strategy | Sales Alignment | Enterprise and mid market acquisition marketing

Experience

19 yrs 4 mos
Total Experience
3 yrs 2 mos
Average Tenure
3 mos
Current Experience

Stripe

Enterprise Field Marketing Lead, Americas

Feb 2026 – Present · 3 mos · Austin, Texas, United States · Remote

Amazon web services (aws)

3 roles

Principle Marketing Manager

Promoted

Sep 2025 – Feb 2026 · 5 mos

  • Strategy lead for account-based marketing roll out and top account program.

Senior Marketing Manager, Enterprise & SMB Greenfield

Jan 2024 – Nov 2025 · 1 yr 10 mos

Integrated MarketingB2B MarketingAnalyticsMulti-channel MarketingManagementEvent Planning+2

Senior Marketing Manager, Enterprise Greenfield

Jun 2022 – Jan 2024 · 1 yr 7 mos

Sap

4 roles

Integrated Demand Program Lead, SAP Planning & Analytics

Nov 2021 – Jun 2022 · 7 mos

  • Translate market and business context into cross-channel marketing programs that effectively create and capture demand.

Head of Digital Marketing, North America

Promoted

Aug 2014 – Nov 2021 · 7 yrs 3 mos

  • In 2019 - Responsible for driving 25% of overall marketing sourced pipeline in North America (approx $400M)
  • The team accomplished our pipeline target through the following actions:
  • Develop the digital demand generation strategy for the North America region, which entails the building of requirements for account coverage, content, outbound and inbound engagement targets, governance, education, and reporting.
  • Form new ways of interacting with our regional community members through multi-media content.
  • Helped build multi channel account-based marketing programs to spark conversations with new accounts and expand business within existing accounts.
  • Scale the social selling and social business enablement programs across North America
  • Direct team of analysts to produce on-going digital marketing reports, recommendations, and forecasted business impact.

Digital Strategist

Apr 2014 – Aug 2014 · 4 mos

  • Responsible for the build of digital/social strategies for 3 different industry groups, while executing content marketing campaigns that contribute millions of dollars in touched pipeline.
  • Was responsible for the build, direction, and analysis of digital/social programs in North America.
  • Highly collaborative with global marketing hub, as well as other regions.
  • Programs touched close to $50 million in sales pipeline and helped progress close to $5 million in pipeline.

Social Media Channel Manager

Feb 2013 – Apr 2014 · 1 yr 2 mos

  • Managed industry social media channels for North America. Duties included day to day maintenance of Twitter, Facebook, LinkedIn Groups, and YouTube.
  • SAP is a metrics driven organization, so reporting was a common occurrence in any given week.
  • Lastly, we operated as an internal consultancy, giving recommendations and presentations on best practices in social media across North America.

Social media hq

Director of Client Services | Managing Partner

Jun 2010 – Feb 2013 · 2 yrs 8 mos · Philadelphia, PA

  • Social Media HQ provided social networking solutions and inbound marketing for working professionals, government agencies, nonprofits, and businesses of all sizes. We aimed to engage our clients’ target customers and prospects with excellent social media content strategy and execution. We listened to our customers and worked on goal setting. We communicated our strategies and we responded to our clients’ needs.
  • Social Media HQ offered:
  • ~ Segmentation and targeting recommendations
  • ~ Development and implementation of social media marketing plans
  • ~ Set up of social media sites
  • ~ Tracked Return on Investment (ROI)
  • ~ Ongoing monthly progress reports
  • Every business is different, so we worked on an individual basis to create a social media marketing plan to best suit the desired growth and development of clients' businesses and customer base. Our company provided in-depth analytics to ensure goals were properly mapped out and tracked, giving clients insight every step of the way. At Social Media HQ, we took all of the guesswork out of social media, working toward clients' business goals with the Internet’s most powerful marketing tool.
  • www.socialmediahq.com

Trinity insight

SEO Services Associate

Aug 2009 – Aug 2010 · 1 yr

  • Performed a number of Search Engine Optimization services for e-commerce clients including:
  • Linkbuilding
  • Keyword Research
  • Competitive Analysis
  • On-Site SEO Analysis

L'afterworks

Partner

Aug 2008 – Aug 2009 · 1 yr

  • Organized social events targeted toward French young professionals living in New York City
  • Negotiated sponsor fees with partner companies
  • Negotiated commissions on all bar sales with venue owners
  • Grew participation rate 100%
  • Coordinated all branding presentations with venue television systems
  • Implemented video production as a marketing tool for prospecting and post-event marketing.
  • Established a business legal structure, accounting system, and business plan for 2009.

Lindblad expeditions

Assistant Marketing Analyst

Jan 2007 – Aug 2008 · 1 yr 7 mos

  • Assisted in the analysis of several marketing channels including:
  • Direct Mail
  • Email
  • Public Relations
  • Travel Agents
  • Print Advertising
  • Maintained reports that tracked year over year revenue and booking statistics.

Education

Ithaca College

Bachelor of Science

Jan 2002 – Jan 2006

Perkiomen School

Jan 1998 – Jan 2002

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