Jan 2025 – Present · 1 yr 4 mos

• I help you understand karmic patterns, navigate major life transitions, heal & create conscious relationships.
• I’m now opening up space for those seeking soulful guidance through karma correction, deep healing rituals, and astrology, especially if you’re navigating emotional confusion, inner blocks, or a major life transition.
• My work is rooted in clarity, emotional resilience, and sustainable inner growth helping you understand your patterns, connect the karmic dots, and move forward with power.
• Signature Readings
• Arambh – Grounding and inner reset
• Zariya – Clarity, direction, and aligned action
• Selfsetu – Deep transformation and karma correction
• This isn’t predictive or quick-fix work. It’s a space for soul-aligned insight, inner reflection, and lasting shift.
• If you’ve been feeling the nudge to pause, go inward, and reconnect, you’re not alone.
• 📩 Message me to explore this journey together.
• hello@sarikasiradhna.com

Apr 2023 – Dec 2024 · 1 yr 8 mos

• Head of storefront - User retention and growth
• Drove 300 additional daily orders, contributing ₹10 Cr in revenue by optimizing the end-to-end conversion funnel from onboarding to order success.
• Increased D60 retention by improving post-purchase experience & content strategies, leading to a 20% offset in CAC and an improved CAC/LTV ratio.
• Improved ROAS by increasing AOV via personalized ML models, cross category purchase and ad to product pages optimizations
• Improved customer experience through tailored recommendations, navigation, and discovery elements

Jun 2022 – Jun 2023 · 1 yr

Apr 2020 – Jun 2022 · 2 yrs 2 mos

• Designed & delivered 500+ personalized 1:1 sessions applying cognitive reframing, NLP and hypnotherapy to help clients overcome subconscious resistance and self-sabotaging patterns.
• Designed structured habit-reprogramming techniques that resulted in a 30% improvement in self-reported focus, emotional regulation, and decision-making abilities among clients.
• Research & Development:
• Studied subconscious belief loops in 100+ individuals, identifying common patterns in identity-based limitations and automatic negative thoughts (ANTs).
• Developed a framework for subconscious priming, with 80% of participants reporting increased clarity and reduced cognitive resistance after structured interventions.
• Created a database of 20+ neuro-associative techniques for rewiring thought patterns, improving emotional adaptability, and enhancing self-perception.
• Content & Thought Leadership:
• Published 10+ research-backed insights on cognitive restructuring, subconscious programming, and behavioral adaptation, engaging over 5,000+ readers across platforms
• Developed conceptual models on cognitive biases and belief inertia, which sparked discussions in niche neuroscience and psychology communities.
• Collaborated with industry experts in behavioral psychology and cognitive neuroscience to refine intervention techniques for deeper subconscious shifts.

Oct 2019 – Jun 2021 · 1 yr 8 mos

• Product owner for the [Cart to Order] creation funnel and payments led growth
• Increased online payment SR by 5% through micro-optimization strategies across UPI and card payments
• Led growth initiatives to improve checkout-to-payment conversion funnel by 3%
• Managed/Partnered with banks and aggregators relationships for daily product operations and payments led growth initiatives

May 2018 – Oct 2020 · 2 yrs 5 mos

• @Docon - Build 0 to 1 experiences for doctors to simplify their practice of digitizing patient health records and for patients to consult online and make informed health decisions
• Built Clinic Management, Billing, and Patient Management systems within the EMR platform, improving monthly active doctors by 28%
• Developed Patient App with features like teleconsultations, improving patient retention for doctors by 17%
• Launched/Shaped new category (Gynae), onboarding 1000+ beta users through targeted user research and engagement strategies
• Reduced prescription generation time by 120 seconds, significantly improving user retention and operational workflows
• Conducted user research interviews, competitor analysis and market research to gather feedback & identify opportunities for product enhancements
• Drove product-market-fit of healthcare EMR (B2B)

Jul 2016 – Jun 2018 · 1 yr 11 mos · Bangalore

• Worked for pharma clients in AFME & Japan
• Co-created P&L forecasts by determining multiple post-launch events, and advised clients to license drugs to expand the existing portfolio. Prepared sales force expenses and marketing budgets for the distribution of the drugs in multiple geographies
• Created a pricing strategy model to study the post-launch impact against existing and new generic entrants over 10 years in the diabetology market

Jun 2015 – Jun 2016 · 1 yr · Hyderabad Area, India

• Worked in Product lifecycle management division of Novartis
• Evaluated products under in-licensing strategy for rare disease portfolio of Novartis (Alcon U.S.A), was responsible for co-creating 10-year revenue forecast model (estimated peak potential $5 Bn)
• Prepared competition analysis report for drugs undergoing clinical trials in Diabetic segment, used public and private databases to analyze prevalence and incidence rates in US & EU