Saumya Srivastava

Digital Marketing Specialist

Bengaluru, Karnataka, India9 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Achieved 50% reduction in CAC through optimized strategies.
Doubled Business Signed Up (BSU) via data-driven marketing.
Led successful Apple Brand Affordability Program across India.

Stackforce AI infers this person is a Growth Marketing Leader with expertise in SaaS and E-commerce industries.

Contact

Skills

Core Skills

Performance MarketingGrowth StrategyDigital TransformationCrm MarketingLead GenerationBrandingData AnalysisCampaign Execution

Other Skills

Account ManagementAdvertisingAnalytical SkillsApp MarketingAuditingBelow the Line AdvertisingBrainstorm FacilitationBrand AwarenessBrand MarketingBudgetingBusiness AnalysisBusiness DevelopmentBusiness InsightsBusiness Process ImprovementBusiness Strategy

About

I'm a Growth & Performance Marketing leader with 8+ years of experience scaling acquisition and retention across EdTech, E-commerce, OTT, and SaaS. At LEAD Group, I head the full-funnel growth strategy across B2C and B2B2C channels — driving CAC efficiency, doubling BSUs, and contributing to YoY revenue growth. I’ve built high-performing CRM and SEO systems, and mentored cross-functional marketing teams. Previously, I scaled GMV by 130% at TATA CLiQ and launched the Apple Affordability Program pan-India. At Merkle Sokrati, I led campaigns for Voot, MPL, and Decathlon — earning a Google case study spotlight. I’m currently pursuing my Executive MBA (PGPEM) at IIM Bangalore, focused on scaling business impact through marketing strategy and leadership.

Experience

9 yrs 9 mos

Total Experience

2 yrs 5 mos

Average Tenure

5 yrs 7 mos

Current Experience

Lead group

3 roles

Senior Marketing Manager

Promoted

Oct 2022 – Present · 3 yrs 8 mos · On-site

Heading overall Performance Marketing & Growth Strategy
Led 360° performance marketing strategy across Google Ads, Meta, LinkedIn, SEO, and CRM channels (WhatsApp, Email, SMS, Push Notifications).
Spearheaded Acquisition, Branding, and User Engagement, achieving:
50% reduction in CAC through optimized campaign structures and audience segmentation.
2x growth in BSU (Business Signed Up) via data-driven marketing strategies.
Developed and executed full-funnel digital campaigns, ensuring sustained business growth.
Cross-Functional Leadership & Team Management
Managed a team of five, including specialists in performance marketing, CRM, design, and data analytics.
Collaborated with Sales, and Partnerships teams to align marketing insights with business objectives.
Owned and optimized the total marketing budget, ensuring maximum ROI on ad spend.
Key Achievements & Milestones
Super Achievers Award Winner at LEAD for exceptional performance in growth marketing.
Leader of the Month (twice) for acquisition growth strategies.
Team of the Month (twice) for outstanding branding and performance marketing contributions.

Performance MarketingGrowth StrategyGoogle AdsMetaLinkedInSEO+1

Marketing Manager

Promoted

Jul 2021 – Sep 2022 · 1 yr 2 mos · On-site

Digital Transformation & Business Impact
Led a digital transformation initiative, resulting in:
50% increase in online revenue.
Enhanced brand visibility and market authority through strategic digital efforts.
Integrated data-driven decision-making, utilizing HubSpot, Google Analytics for campaign optimization and lead nurturing.
Campaign Optimization & CRM Marketing
Developed high-impact CRM marketing strategies, increasing customer engagement and retention.
Optimized customer journey touchpoints, leading to higher lead-to-conversion rates.
Strengthened brand positioning through targeted digital campaigns and remarketing efforts.

Digital TransformationCRM MarketingGoogle AnalyticsCampaign Optimization

Assistant Marketing Manager

Sep 2020 – Jun 2021 · 9 mos · On-site

Performance Marketing & Lead Generation
Managed and optimized Google Ads, Meta Ads, and LinkedIn Ads to drive high-quality leads.
Implemented targeted audience segmentation, improving lead conversion rates significantly.
Launched and scaled retargeting campaigns, increasing engagement and lowering acquisition costs.
Branding & Digital Growth
Played a key role in enhancing LEAD’s digital presence, driving higher brand recall in the EdTech sector.
Developed high-performing ad creatives and messaging for various marketing campaigns.
Key Achievements
Contributed to reducing CAC by 30% through continuous A/B testing and campaign optimizations.
Successfully implemented multi-channel marketing strategies, improving lead volume and quality.
Strengthened collaboration with sales teams, ensuring smoother lead nurturing and conversion processes.

Google AdsMeta AdsLinkedIn AdsRetargeting CampaignsPerformance MarketingLead Generation

Tata cliq

Assistant Category Marketing Manager

Feb 2020 – Sep 2020 · 7 mos · Mumbai · On-site

Key Responsibilities:
Led performance marketing, branding, and retention strategies for the Electronics category, which contributed ~80% of TATA CLiQ's total revenue.
Managed multi-channel marketing efforts across Google Ads, Meta Ads, Affiliate Marketing, and CRM to drive customer acquisition and retention.
Spearheaded site merchandising and event planning to enhance product visibility and sales.
Developed and executed brand affordability programs, collaborating with top electronics brands.
Optimized customer engagement through personalized push notifications, email, SMS, and WhatsApp marketing.
Worked closely with product, sales, and category teams to align marketing efforts with business objectives.
Key Achievements & Impact:
Successfully introduced and led the Apple Brand Affordability Program, significantly increasing iPhone sales and conversions through targeted digital marketing strategies.
Launched strategic Google and Meta Ads campaigns, improving conversion rates and reducing customer acquisition costs.
Strengthened brand visibility and engagement through SEO-driven content and influencer collaborations.
Increased customer retention through data-driven CRM campaigns, improving repeat purchase rates.

Performance MarketingBrandingCRM

Merkle sokrati

2 roles

Senior Business Analyst

Promoted

Aug 2018 – Feb 2020 · 1 yr 6 mos · On-site

As a Senior Business Analyst, I led performance marketing strategies across multiple digital channels, focusing on optimizing campaigns for efficiency and scale.
Key Achievements & Responsibilities:
✅ Multi-Channel Performance Marketing: Managed high-budget campaigns across Google Ads, Facebook Ads, YouTube Ads, and App Store Optimization (ASO), delivering strong ROI and business growth.
✅ Apple Search Ads Leadership: Successfully introduced Apple Search Ads, driving a 50% reduction in Cost-Per-Install (CPI) for Voot and a 30% decrease in CPA for Shopmatic.
✅ Advanced Data Analysis & Attribution:
Leveraged Google Analytics, Firebase, Appsflyer, and Mixpanel to track user behavior, analyze conversion funnels, and optimize campaign effectiveness.
Implemented data-driven strategies that enhanced acquisition and engagement.
✅ Client Strategy & Consulting:
Provided business-level strategic insights to e-commerce, fintech, and media brands.
Advised on budget allocation, bid strategies, and automation to improve performance.
Brands handled - Voot, Maruti, MPL, Shopmatic, GREedge
✅ Recognition & Achievements:
Received multiple client appreciations for impactful insights that improved their marketing efficiency.
Played a pivotal role in scaling multi-million-dollar ad campaigns through structured optimization.

Performance MarketingData AnalysisCampaign Optimization

Business Analyst

Jul 2017 – Jul 2018 · 1 yr · On-site

As a Business Analyst, I focused on executing and optimizing digital campaigns, gaining hands-on experience in performance marketing and data-driven decision-making.
Key Responsibilities:
✅ Campaign Execution & Optimization:
Managed Google Ads, Facebook Ads, and YouTube Ads to drive traffic, conversions, and brand awareness.
Performed A/B testing, bid adjustments, and keyword optimizations to enhance efficiency.
✅ Data-Driven Insights:
Used Google Analytics, Firebase, and AppsFlyer to analyze campaign performance and track customer journeys.
Created reports and dashboards to provide actionable insights to internal teams and clients.
✅ Client Collaboration:
Worked closely with e-commerce and fintech brands, aligning digital marketing efforts with their business objectives.
Assisted in creating strategies for lead generation, app installs, and engagement campaigns.
✅ Growth & Learning:
Developed expertise in performance marketing, analytics, and campaign automation.
Built strong foundations in SEO, PPC, and CRM marketing to drive user acquisition.