Aug 2016 – Dec 2017 · 1 yr 4 mos · Bangalore

• Working as Senior Manager – Strategic Brand & Marketing, I was responsible for:
• (1) Marketing strategy - Product and Pricing strategy, Communication strategy, Business Case evaluation for new product, Marketing Business plan, Budget, MIS
• (2) Brand Management - Brand promotion strategy, Brand positioning framework, Brand ambassador programs, Brand Image and Customer Satisfaction
• (3) Marketing communication - Focus on integrated communication and inbound marketing, ATL & BTL, Trade Media, Website management, Digital Marketing, events communication, internal and external magazines
• (4) Planning and execution of Events and exhibitions - Trade events, Customer and media events, Product Launches
• Key achievements:
• (1) Digital Marketing initiatives for Brand building - focused use of website, social media and third party platform.
• (2) Developed a new Adobe-based responsive website, with user-centric website structure and content.
• (3) Brand Image index of Volvo improved by one Rank from #4 to # 3 in India as per an internal survey conducted by one of the world's largest market research institute.
• (4) Brand engagement on Social media (Linkedin) improved from earlier 0.5% to the current level of ~3%.

Apr 2010 – Jul 2016 · 6 yrs 3 mos · Bangalore

• Heading Product Management & Product Marketing function, I was responsible for,
• (1) Marketing strategy - Product Roadmap, New Product strategy, Marketing communication plan, Budgeting, MIS;
• (2) Product marketing and communications - Go to Market, Product positioning, Price justifications, Product communication, Marketing Content development, Sales Augmentation, Product demo and display, Promotional presentation to stakeholders.
• (3) Product management - Marketing research, Customer Profiling, Analytics, Opportunity mapping, Technical and commercial validation, Performance bench-marking, Positioning, Pricing, Customized product offering, New application development.
• Key achievements:
• (1) Conducted a highly successful launch event of New platform Trucks range as Marketing Communication in-charge: event conceptualization, Content creation, developing all product communications, launch presentation, training of presenters and media communications.
• (2) Introduced a new communication strategy of "Value Pillars", by converting all Volvo's offerings in terms of Value to the customers. Brought Service offerings as part of Sales pitch communication.
• (3) Introduced “Sales Argumentation Module” for effective and comprehensive sales pitch. Conducted training of Sales and Service personnel, helping them raise Sales negotiation ability resulting into better price realization.
• (4) Established Customer Value proposition (CVP) of all the products through targeted field testing, demo and competition bench-marking, and marketing analytics
• (5) Established Volvo’s automated transmission “I-Shift” at premium price positioning, facilitating complete switchover from Manual transmission for all the major product offerings, resulting into improved profitability.
• (7) Introduction of New platform Trucks range on Volvo FM, FMX and FH platforms as Product manager.
• (8) Introduction of India's first 5-axle Dump Truck for mining segment and largest Coal Body tipper as Product project leader.

Apr 2007 – Mar 2010 · 2 yrs 11 mos · Jamshedpur

• I was in the Project Management role for New Product Introduction (NPI) of Tata Motors - CVBU. My responsibilities included:
• (1) Business Case evaluation of new product proposals received from Marketing - technical feasibility, R&D investment, development timelines, Project and Product profitability, NPV calculations.
• (2) Project Coordination and Monitoring - Adherence to NPI process, coordination between various departments and monitoring project deliverable viz. time-line, Cost, technical and performance qualification, productionisation of new models, product release to the market.
• (3) Project reviews - Presenting product projects to management, MIS, updates and reviews.
• Key achievements:
• (1) Introduced Tata Motor's first multi-axle Tractor model LPS 4923 6x4 in record lead time
• (2) Introduced models - LPK 2516 697 LHD for Sudan Market, LPT 1618 LHD E-III for Russia and LPT 2523 BSII for SA, Uganda and other RHD countries.
• (3) Ensured beforehand readiness for the introduction of BS-III version of all the existing models
• (4) Selected in company-wide Talent pool - the set of employees chosen as emerging leaders.

Jul 2005 – Mar 2007 · 1 yr 8 mos · Ghaziabad

• As Process and Quality Engineer in Piston Ring Machining plant, my responsibilities included:
• (1) Process & Quality improvement - Continuous improvement in operating efficiency through Process re-engineering and Defect elimination
• (2) Implementation of Lean system in the new plant through Capacity balancing and optimized process flow
• (3) Plant coordinator of Education & Training Pillar of TPM (Total Productive Maintenance)
• Key achievements:
• (1) Implemented Lean concept in new expansion plant, by developing a comprehensive plant layout and optimized machine allocation, process flow and manpower distribution.
• (2) Prepared Product and Process Training material for the operators and conducted training for existing and new operators.