Jul 2020 – Present · 5 yrs 11 mos · Bengaluru, Karnataka

• Building Eloelo- Live Social Entertainment for Bharat

Jul 2018 – Feb 2020 · 1 yr 7 mos

• Lead events, run businesses over 2000 Cr at 100% YoY growth with teams of 20+ rockstars

Sep 2017 – Dec 2018 · 1 yr 3 mos

• Responsible for Category / Product Marketing initiatives for Accessories

Sep 2016 – Sep 2017 · 1 yr

Nov 2015 – Oct 2016 · 11 mos

Jul 2014 – Nov 2015 · 1 yr 4 mos

• Areas of Responsibility:
• Generate Trade/ Consumer insights to deliver key brand opportunities
• Business planning & forecasting by reviewing Trade/ Consumer promotions, analyzing channels & brand-wise gaps
• Highlights:
• Brand: Pampers share growth via Full Size Distribution concept planning & execution
• Channel: Spearheaded a successful revamp of Tide Bar in Wholesale channel
• Selected as part of Division MFT for designing best-in-class concept development enablers.
• Maha-Goa team consistently recognized among the Top 10% in P&G India and the 1st site to complete POS display execution

Feb 2014 – Jul 2014 · 5 mos

• Areas of Responsibility:
• Understand Brand/ Trade strategy & Channel KBDs with category, shopper-level data and create category plans
• Design & Deploy promo toolkits basis shopper knowledge as a Program Manager for Top Accounts
• Highlights:
• Introduced a Menu-card concept for Wholesale communication: Easy-to-see enabler which grew Trade plan hit-rate by +4 pts
• Co-developed & executed a program ‘Project Century’ – disproportionately grow Top 100 Minimarkets via BIC in-store branding
• Hair care Innovation project – Created a detailer out of perforated sachet packs to drive hair care penetration- Pilot test lead to a 1.5X uplift in distribution & it was re-applied for the region

Jun 2013 – Jan 2014 · 7 mos · Assam / Bangalore

• Project 1: Channel Development & Rural Sales:-
• Designed L’oreal’s Nascent market expansion model for lower Assam with inputs on Rural Marketing & Sub-stockist optimization
• Project 2: Luxury Brands Marketing:-
• Created a marketing calendar for maximizing promotion planning along with activations/demos to drive sell-out of fragrances

Apr 2012 – Jun 2012 · 2 mos

• Worked on Citi's Acquisition Marketing team on Launching & Executing "Max the Branches" project.
• Awarded a PPI & a letter of Recommendation.

Jun 2008 – Jan 2010 · 1 yr 7 mos · Mumbai

• Responsible for Marketing Alliances, Activations across Real estate exhibitions & driving Sales for various Godrej projects
• Highlights:
• Owned all Customer acquisition initiatives for Godrej Coliseum via Events, IPC Alliances & E-mail marketing
• Awards- Over-delivered on commercial targets, Awarded as ‘ACE Trainee’ & nominated for an MDP from IIM-Indore