Jun 2018 – Mar 2020 · 1 yr 9 mos · remote · Remote

• The one with the biggest social impact but failed. Realized that connecting cause and $$ is the most difficult thing.
• Details:
• Started from a blog post which went sort of viral then an offline meetup called Honest Conversations .Rebrand as an online platform called Candid Conversations with the aim to scale it.
• In a world where urban loneliness is increasing rapidly, people are more
• stressed & which is impacting their work & lives, where we are more divided &
• where people fail to share with each other what's really on their minds. I felt there
• was a need to create 'safe spaces' for people to have honest conversations & to
• come closer as humans.
• It started as an offline project and we took it online pre-covid with traction + great reviews and steady organic growth.
• However the concept of 'loneliness tech' may have seemed too strange or rather I failed to raise funds for it and bootstrapping wasnt possible after a while.

Aug 2015 – May 2018 · 2 yrs 9 mos · New Delhi Area, India · On-site

• Launched Magical Shaadi, an online platform to solve the various challenges involved in planning & conducting a wedding. Rebranded as Cupidly.in which was acquired
• Highlights:
• 1. Magical Shaadi didn’t succeed for a while ( lots of mistakes from my end) until we pivoted to a single vertical in the ecosystem under the brand name Cupidly.in, an eCommerce marketplace.
• 2. Achieved unit profitability for Cupidly within the first month & showed enough promise to be acquired within 3 months of the pivot including acquisition of all the IP which was created earlier.
• 3. Ideated & helped create the product including defining user flows

Nov 2011 – Jul 2015 · 3 yrs 8 mos · New Delhi Area, India · Hybrid

• I started Brandlogist as one of the first medium agnostic boutique, communication consultancies in India. Our clients included Zee TV, Blackberry Menswear, Rocket Internet-Office Yes, Sahara Star, Aamby Valley, Pepperone, RC Cola, Skymet Weather, Headhonchos, etc.
• Highlights:
• 1. Started with an initial capital of 100$ & grew to 140,000$ in the first full financial year.
• 2. Brandlogist was known for its creative work & having a very different work culture.
• 3. Two of the campaigns I conceptualized - one won an award 'Chennai Express for Zee TV' & the other was shortlisted on Best use of Social Media marketing 'Spreading Chi'
• 4. Did unique omnichannel campaigns for Office Yes (OOH branding on lifts to QR Codes to CRM integration) & Peperone (BTL + Social media activation to community building via ‘Peperone Girls’ & a referral-based rewards strategy)
• 5. Like all my previous leadership roles I played a major part in 1.Recruiting 2.Training & mentoring 3. Setting KPIs & conducting performance reviews (including some unique formats) 4. PR & speaking for the business at various conferences and events 5. Employer Branding 6. Account Management 7. Managing P&L 8. Establishing new divisions, offices and Business Development
• our culture : https://tinyurl.com/brandlogistculture .
• we shut down because of a disconnect with the belief system in advertising : https://tinyurl.com/brandlogistshutting

Jun 2010 – Mar 2011 · 9 mos

• I was responsible for growing the business along with setting up capability in social media, ORM & Analytics. Also worked on digital positioning & strategy for our various clients including UNICEF, British Airways, Honda Jazz, Spice Mobiles, Yahoo.
• 1. Worked on the pitch and helped win the UNICEF - ‘Awaaz Do’ account. A 360 campaign where we worked with influencers, celebrities, BTL activities & finally fundraising for UNICEF.
• 2. Framed the social media strategy & helped launch brands like British Airways launch on Social Media.
• 3. Coordinated with internal & external stakeholders including other divisions in Ogilvy for integrated campaigns &
• 4. Identified & recruited external partners to build capability for social media, ORM & technology for Ogilvy Delhi.

Apr 2008 – Jun 2010 · 2 yrs 2 mos

• Setup the Delhi office of Drizzlin Media – the social media arm of Webchutney media & I was responsible for all the social media mandates like Airtel, Adidas, Gatorade, KFC, ESPN, etc.
• (When I joined it was a sub-brand of Webchutney and in a year became a different company alltogether called Drizzlin )
• Achievements:
• 1.Starting from scratch steadily grew Drizzlin Delhi both in terms of clients & employees.
• 2.Launched the brand Skullcandy in India at a fraction of the budget of our competitors -0.4 million vs 18 million INR for our competitor. We successfully helped establish the brand using social media, influencers & offline events to drive word of mouth.
• 3.Conceptualized & launched the influencer & social media campaign for 'Impatient ones' Airtel Broadband which won an award & was also one of the first storytelling format campaigns in India.
• 4.Also did ORM (Online Reputation Management) & market research using digital for a range of clients.

Aug 2007 – Mar 2008 · 7 mos

• Did BD & Campaign strategy for a range of clients including Cannon, Microsoft, GE-SBI, Ammas APPOLO-DKV, Star News, Infosys.

Jun 2006 – Apr 2007 · 10 mos

• Worked in Advanced8 a part of the AT&T team IBM INDIA’s largest integrated account.