Sep 2020 – May 2021 · 8 mos · Mumbai, Maharashtra, India

Jul 2014 – Sep 2014 · 2 mos · India

Jul 2012 – Jun 2014 · 1 yr 11 mos · India

• Managing all digital marketing activities (viz SEM, Display, Social Media, Remarketing)

Oct 2011 – Jun 2012 · 8 mos · Greater Chennai Area

• Responsible for acquiring customers online by planning and optimizing digital marketing activities (viz SEO, SEM, Social Media campaigns, eDM, X-sell campaigns etc)
• Vendor management for media buying and creative design implementation
• Responsible for improving contribution of online channels to total business acquisitions of credit cards and loans while maintaining acceptable CPAs

Apr 2010 – Oct 2011 · 1 yr 6 mos · Mumbai Metropolitan Region

• Designed, developed and launched a homegrown CRM solution for the company stores saving potential costs to the company to the tune of around 30 Lakhs
• Concept selling to the dealers about the benefits of using IT solutions leading to user adaptability in less than 3 months of launch
• Involved in the development of Strategy Development Map and Balance Scorecard for the company
• Liaising between various departments to ensure successful implementation and adoption of IT solutions
• Managing the end to end digital marketing endeavours for the company (SEO,SEM)
• Initiating and forging partnerships with complementary and synergic used car players in the industry

Jun 2009 – Aug 2009 · 2 mos · Greater Lucknow Area

• Started a close-ended fund with an objective of gaining experience in raising capital & managing investments.
• Raised over USD 22,000 from students and corporate.

Apr 2009 – Jun 2009 · 2 mos · Mumbai Metropolitan Region

• Formulated and executed marketing strategy campaign for the business working closely with the CEO
• Conducted marketing research and suggested product enhancements

Sep 2005 – Jun 2008 · 2 yrs 9 mos · Bengaluru, Karnataka, India

• Accountable for implementing the entire phases of SDLC for 2 internal projects.
• Fixed show stopper errors in critical go-live phase.
• Designed and implemented suites for replication and queuing features of Oracle database.

Jun 2004 – Aug 2005 · 1 yr 2 mos · Navi Mumbai, India

• Part of a niche team working directly under the supervision of Technology Advisor to the Chairman & involved in designing and implementing a speech recognition system .
• Guided a team of 4 Summer Interns towards the successful delivery of speech recognition platform prototype within 4 weeks.
• Key driver for heading the code review team to formulate the guidelines for synchronizing the code structure.