Sayan Mukherjee

Product Manager

Noida, Uttar Pradesh, India14 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led innovative product initiatives in AdTech.
  • Achieved significant revenue growth through data-driven strategies.
  • Expert in cross-functional team collaboration.
Stackforce AI infers this person is a Data-Driven Product Manager in AdTech with expertise in Performance Marketing.

Contact

Skills

Core Skills

Product ManagementMachine LearningData AnalyticsProduct DevelopmentAccount ManagementPerformance MarketingSales ManagementConsultingBusiness AnalysisProposal EngineeringTender Management

Other Skills

A/B TestingAd ServingAdobe AnalyticsAgile MethodologiesBrochuresBusiness InsightsBusiness-to-Business (B2B)CollateralCompetitive AnalysisConsumer InternetDigital MarketingDigital MediaDigital StrategyGo-to-Market StrategyGoogle Ads

About

Growth Hacker | Full Stack Marketing & Advertising | Data Scientist | Digital Strategy Consultant Data and measurement go hand in hand with creativity in my unique approach to translating your goals to actionable results. I specialize in optimizing digital infrastructure to drive measurable outcomes through media campaigns. With experience in project management across cultures and geographies, I deliver results and thrive in collaborative multidisciplinary environments.

Experience

14 yrs 1 mo
Total Experience
2 yrs 6 mos
Average Tenure
7 yrs 3 mos
Current Experience

Adobe

4 roles

Senior Technical Product Manager

Promoted

Jul 2024Present · 1 yr 11 mos

  • Led Product Innovation in Advertising Insights & Experimentation at Adobe.
  • Owned the product lifecycle end to end, from discovery and prototyping to adoption and roadmap strategy. Integrated customer insight, data science, and scalable AdTech systems.
  • Key Wins**
  • Delivered 2x efficiency uplift and 95% user-rated improvement
  • Cut misconfiguration & misinterpretation issues by 67% across teams
  • Increased interpretability & NPS by improved ML explainability
  • Designed Adobe AdTech’s first statistical-modelled Insight, scaled organization-wide
  • Improved pitch win rate by +45% and influenced over 30%+ of retention plays
  • Launched a simulation UX enabling non-technical users to interpret ML curves with confidence
  • Impact
  • Advanced adoption, retention, and satisfaction through high-trust, data-informed, user-first innovation.
  • #ProductManagement #AdTech #DataScience #UserExperience
Machine LearningSoftware as a Service (SaaS)BrochuresCollateralProduct ManagementRetrieval-Augmented Generation (RAG)+3

Solution Lead

Sep 2023Jul 2024 · 10 mos

  • Leveraged knowledge of the business ecosystem, the development architecture, as well as the Product to build, sustain, and drive relationships with key stakeholders across organizations to successfully lead the Performance Task Force - a first-of-its-kind, multidisciplinary, inter-organizational group focusing on improving Platform Performance
  • Conducted user studies to glean the top areas for improvement and identified the low-hanging fruits
  • Groomed the requirements, developing, testing, and scaling Enablement sessions across the business to successfully deliver the Model Accuracy Insight that incorporated new features on top of the existing UI
  • This was done in close-partnership with the GTM, Product, Engineering, MLAI, and PMM teams respectively collaborating across Business Lines, Organizations, and Timezones
  • 2024 Impact (Early days)
  • 100% userbase penetration
  • 15% of userbase are DAU
  • Incorporated into main Product Roadmap
Machine LearningProduct DevelopmentProduct VisionSoftware as a Service (SaaS)BrochuresCollateral+16

Sr Application Engineer

Dec 2021Oct 2023 · 1 yr 10 mos

  • Leveraged systems knowledge gained in Application Engineering as well as business focus from previous roles in Customer Success Management to identify and isolate the top user pain points.
  • Condensed perspectives into Requirements and found a scalable solution to the problem of data variance affecting trafficking, tracking, and Optimization
  • The solution was piloted as an MVP on Streamlit and later incorporated into the Product as Notifications with 87%+ user-action rate.
  • 2023 Impact
  • Increased client revenue by estd. $20Mn+
  • Business revenue impact of $6Mn+
  • Engineering Incidents halved from 70% to 46% and reduced incident promotion rate by 33%
Machine LearningProduct DevelopmentProduct VisionSoftware as a Service (SaaS)Python (Programming Language)Business Insights+18

Strategic Account Manager

Mar 2019Dec 2021 · 2 yrs 9 mos

  • Client Services representative for EMEA, leading the Banking Financial Services and Insurance vertical.
  • Impact
  • 2021: Piloted successful case study for FIL UK that led to significant reinvestment into our platform ($1.1Mn pa 2021 vs $300K pa 2020)
  • 2020: Steered a Cunard Cruises through COVID-19's turbid waters and leveraged Adobe Analytics - Adobe Advertising Cloud integration to recover losses and turn a profit - this was featured in "SEMRUSH 2020 Global Search Awards" as the Best Campaign
  • 2019: Increased Sparebank1's investment by ~50% to NOK1.5Mn through A/B testing and performance optimization
Software as a Service (SaaS)Microsoft WordNew Account ManagementBusiness InsightsData AnalyticsAdobe Analytics+14

Self-employed

Injury Break

Apr 2018Feb 2019 · 10 mos

  • A life threatening car crash forced me to re evaluate my goals and take time out

Hotstar

Agency Sales Manager

Jan 2018Mar 2018 · 2 mos · Gurgaon, India

  • Agency Relationship Manager for North and West India, owned the revenue and relationships for the territories.
Software as a Service (SaaS)Microsoft WordBusiness InsightsData AnalyticsBusiness-to-Business (B2B)Performance Marketing+10

Google

2 roles

Solutions Consultant

Jan 2016Sep 2017 · 1 yr 8 mos

  • Product Managed the Global Reporting Dashboard, a project consisting of programs that involved integrating and merging a fragmented system of 600+ assorted tools, dashboards, homemade scripts, and spreadsheets into a usable and functional reporting suite.
  • Drove Adoption and UX later incorporated into Google Ads UI.
Product DevelopmentSoftware as a Service (SaaS)Python (Programming Language)Business InsightsData AnalyticsPerformance Marketing+12

Account Strategist

Dec 2013Dec 2015 · 2 yrs

  • Hands on in Tech and Telco in Australia, Travel, Automotive and Retail in New Zealand, and Automotive, Classifieds, Entertainment, Travel, Tech and Telco as Country Performance Strategist for Thailand
  • Big Wins:
  • Thailand, Thaigene:
  • Built and transitioned to maintenance a live business-metrics Product that monitored Mutually Exclusive Collectively Exhaustive (MECE) factors affecting Google Search Performance. The Thaigene dashboard was adopted by 100% of the Google Thailand Performance team within 2 days of its introduction, and resulted in +45% increase in pitch rate, with +20% revenue YoY.
  • New Zealand, Destination Travel:
  • Created a product that provided traffic, spend and derived performance metrics, for a selected set of destinations and was customized separately for NZ’s top 10 travel clients. This was the first solution of its kind.
  • Australia, A million views in 7 days:
  • Set a tough target by the largest Consumer Electronics Company in the world, this was executed to exceed the clients’ expectations by giving them 15% more views at 11% less cost per view. The client was so happy with the performance that they signed a million dollar JBP within the next two weeks for all its future campaigns for the next quarter.
Software as a Service (SaaS)Microsoft WordBusiness InsightsData AnalyticsBusiness-to-Business (B2B)Performance Marketing+12

Ey

Associate Consultant

Jul 2013Nov 2013 · 4 mos · Gurgaon, India

  • Engaged in the IT Transformation process of India’s largest Public Sector engineering consultancy, streamlined their processes to suit an ERP model, advised the selection of a suitable ERP vendor and subsequently supervised the vendor in transitioning the clients native business processes and applications into an ERP model by Business Process Re-engineering (BPR)
Microsoft WordBusiness InsightsData AnalyticsBusiness-to-Business (B2B)Relationship DevelopmentPresentation Skills+4

Make a difference

City Trainer

Sep 2012Nov 2013 · 1 yr 2 mos · New Delhi Area, India

  • The City Trainer is responsible for the Volunteer Training of the entire city (in this case the entire NCR) as well as for monitoring class progress, course progress and class quality.
  • The City Trainers act in the roles of Senior Managers in a tiered structure wherein the Volunteers are counselled and managed by their Mentors (acting Managers) who then report to the City Trainers.
Presentation Skills

Alstom

Proposal Engineer (Technical Manager)

Jul 2011Jun 2013 · 1 yr 11 mos

  • Tender Engineering Manager for Projects: RIL Hazira, Dahej, BHEL Salka and MAHAGENCO Bhusawal, this position involves technical, competency as well as risk analysis and the financial implications therein
  • Developed commissioning procedures for Barh: India’s First Supercritical Boiler, this involves going through each and every process and component to ensure their smooth functioning during their operation
  • Streamlined and created (using PDCA and CPM) a sequenced process involving interaction of two separate Alstom Businesses improving delivery time by 40%
  • Technical-IT interface of a team responsible for automating the Windbox Selection Process, saving an estimated 70% of the total cost in man-hours
  • Trained in Commissioning to gain a basic technical understanding, trained in Sales and Tendering to gain a commercial understanding
Microsoft WordBusiness InsightsBusiness-to-Business (B2B)Presentation SkillsMarket AnalysisCompetitive Analysis+2

Education

Columbia Business School

Certification

Jan 2018Jan 2019

Delhi College of Engineering

B.E — Mechanical Engineering

Jan 2007Jan 2011

CBSE Board (AISSE)

Matriculation

Jan 2006Jan 2007

Somerville School

10+2 — Mathematics and Computer Science

Jan 1996Jan 2007

CBSE Board (AISSCE)

High School — Sanskrit

Jan 2004Jan 2005

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