Senthil Kumar Pannirselvam

CEO

Chennai, Tamil Nadu, India19 yrs 11 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

19 years of experience in AI strategy and execution.
Led cross-functional digital transformation initiatives.
Expert in building scalable AI solutions.

Stackforce AI infers this person is a SaaS and Digital Transformation expert with a strong focus on AI-driven solutions.

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Skills

Core Skills

Ai Strategy & RoadmapAi Product ManagementProgram ManagementAgile MethodologiesDigital EnablementContent Management Systems (cms)Agile Project ManagementProject ManagementTestingQuality AssuranceProject CoordinationTraining

Other Skills

AI Adoption Frameworks & GovernanceAI POC Development & ExecutionAdobe Content Server (ACS)Adobe Experience Manager (AEM)Agile TestingAgile Web DevelopmentCSSCascading Style Sheets (CSS)Change ManagementContent Publishing Automation PlatformsCorporate Social ResponsibilityDNS managementDRMData AnalyticsDefect Tracking

About

𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 – 𝐀𝐈 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 | 𝐄𝐧𝐚𝐛𝐥𝐢𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐆𝐫𝐨𝐰𝐭𝐡 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐀𝐈 With over 19 years of experience, I now lead AI Strategy and Execution at Xerago, helping businesses turn GenAI opportunities into measurable outcomes. My focus is on building scalable AI solutions, streamlining decision-making, and enabling teams to work faster and smarter across marketing, operations, and product landscapes. Previously as Director of Program Management, I drove cross-functional digital transformation initiatives across BFSI, telecom, and eCommerce domains. My transition into AI leadership is rooted in a deep understanding of both the strategic and technical levers needed to deliver enterprise-grade innovation.

Experience

19 yrs 11 mos

Total Experience

4 yrs 11 mos

Average Tenure

9 yrs 11 mos

Current Experience

Xerago

4 roles

Director – AI Strategy & Execution

Promoted

Mar 2025 – Present · 1 yr 3 mos · On-site

Driving AI-led transformation across digital products and platforms — with a focus on strategy, execution, and value realization.
In this role, I’m responsible for defining AI adoption roadmaps, leading AI solution development, and driving execution frameworks that accelerate business impact through AI-driven capabilities.
Collaborating closely with technology, product, and business teams to embed AI solutions across customer experience, marketing, content, and operational workflows.

AI Strategy & RoadmapAI Product ManagementAI Adoption Frameworks & GovernanceGen AI & ML Use Case IdentificationAI POC Development & Execution

Director - Program Management

Jan 2022 – Feb 2025 · 3 yrs 1 mo · On-site

As a Director of Program Management, I lead a team of dedicated managers, overseeing all technical deliveries across multiple departments. With a solid background spanning over the years, I adeptly navigate agile methodologies, ensuring seamless project execution from inception to delivery. I drive performance through key metrics, champion continuous improvement, and cultivate a culture of innovation, empowering my team to exceed expectations. My role encapsulates strategic leadership, collaborative coordination, and an unwavering commitment to achieving excellence.
Xerago is a Digital Impact Services enterprise that helps executives and senior managers across digital, technology and marketing functions in mid-market and large enterprises to determine and deliver impact across all their customer-facing digital priorities.

Agile MethodologiesProduct ManagementSoftware Development Life Cycle (SDLC)Team ManagementScrumProgram Management

Head - Digital Enablement

Promoted

Oct 2018 – Dec 2021 · 3 yrs 2 mos · On-site

As the Head of Digital Enablement, I've had the privilege of orchestrating a wide array of critical activities. This encompassed ensuring the punctual delivery of projects and day-to-day tasks while adhering to SLAs, meticulously upholding exacting quality standards, and crafting insightful MIS reports. I've been deeply engaged in nurturing a thriving team environment, proactively addressing attrition concerns through consistent employee engagement techniques, accurately predicting our workforce requirements, and spearheading timely recruitment initiatives. My role has been centered around an extensive set of responsibilities, including steering the creation and upkeep of websites, webpages, landing pages, and responsive emailers. I've been passionate about optimizing our SEO strategies to boost our online footprint. Furthermore, I've played a pivotal role in conceiving and executing impactful marketing campaigns. My expertise extends to crafting and tailoring plugins, modules, widgets, and themes tailored to CMS portals. In addition to managing a team dedicated to API integration and foundational API development, I've also been deeply involved in training and seamlessly integrating Chatbots.

Adobe Experience Manager (AEM)DrupalTeam ManagementTechnical DocumentationContent Management Systems (CMS)Digital Enablement

Sr. Program Manager

Apr 2016 – Sep 2018 · 2 yrs 5 mos · On-site

▪ Capturing Business Requirements in a BRD, identifying Agile team members from across Tech, UI Engineering, Design / UX / Copywriting, Quality and Web Analytics functions and preparing a detailed project plan with Sprint break-ups
▪ Formulate, review/monitor and report on service and success metrics
▪ Building strong relationships with internal and external stakeholders to achieve business objectives

Program ManagementAgile Project ManagementSoftware Product Management

Qbend llc

3 roles

Project Manager

Promoted

Jun 2015 – Apr 2016 · 10 mos · Chennai Area, India

# Understanding the business requirements in detail.
# Prepare Software Requirement Specification document and send it to the board for approval.
# Filling the functional gaps in the client requirement.
# Giving Knowledge Transfer to the Development Team and Testing Team on the client requirement.
# Conducting / Participating in the functional and technical discussion on requirements.
# Sprint planning and story preparation to define the time frame.
# Conducting sprint meeting to streamline the process and to ensure the on-time delivery.
# Analyze and troubleshoot delivery related issues in a timely manner.
# Perform resource allocations and workload assignments based on the delivery requirements.
# Evaluate the team members performance to determine training needs.
# Assist the Development and Testing team for functional implementation.
# Prepare and manage the release document to monitor the versions.

Product ManagementAgile Project ManagementAgile MethodologiesDRMITIL v3 Foundations CertifiedProgram Management+1

Lead Test Engineer

Apr 2012 – Apr 2016 · 4 yrs · Chennai Area, India

# Understanding the business requirements in detail.
# Analyzing the relative effects of new requirements in existing product and business.
# Identifying the resource and supportive tools for testing.
# Preparing Test Plan and Test Scenarios.
# Preparing high level checklist to ensure the UAT.
# Analyzing the test cases to ensure the maximum quality of the product.
# Preparing and maintaining the document for testing and release processes.
# Involved in core feature testing on demand.
# Assisting and Monitoring the environment setup related process.
# Point of contact for technical customer support.

End-to-end TestingTest EngineeringFunctional TestingPerformance TestingSecurity TestingRegression Testing+5

Sr. Test Engineer

Feb 2010 – Apr 2012 · 2 yrs 2 mos · Chennai Area, India

# Managing Testing Team and Process
# Identifying and Documenting Deliverable
# Preparing Test Plan and High Level Testing Document
# Evaluating the Test Cases and Reported Results
# Reviewing Functional Documents to match requirements
# Testing and Development coordination

End-to-end TestingFunctional TestingManual TestingPerformance TestingRegression TestingSecurity Testing+3

Axis-v creatives private limited

Test Executive

Jan 2008 – Dec 2009 · 1 yr 11 mos · Chennai Area, India

# Preparing and executing test cases, test scope and test metrics to ensure test path coverage
# Performing Integration, System, Functional, Compatibility, Security, and User Acceptance testing
# Reporting and documenting bugs and resolutions
# Evaluating new tools, plug-ins, and add-ons to simplify the testing process with better performance and quality
# Technologies involved: LMS, Web Portals, CBT, WBT and SCORM packages

Regression TestingManual TestingSystem TestingUsability TestingUser Acceptance TestingTest Cases+3

Dr reddys foundation

Project Coordinator

Jan 2006 – Dec 2007 · 1 yr 11 mos · Hyderabad Area, India

Joined as a trainer/facilitator and then promoted as the project coordinator in LABS project which was held with the partnership between Dr. Reddy’s Foundation and Aide-et-Action, an International Development Organization.
Core of this project is to identify the aspirants from Tsunami affected regions, train them with livelihood skills, provide them a job placement and guide them for further development in their skills, leanings, etc.
Key Roles and Responsibilities:
# Market surveys, scope identification and project implementation
# Technical and financial documentation of the project
# Conducting life skill and soft skill training programs

Corporate Social ResponsibilityLivelihoodTrainingProject CoordinationProgram CoordinationVolunteer Management