Serin Paul

Product Manager

Bengaluru, Karnataka, India14 yrs 4 mos experience

Highly StableAI Enabled

Key Highlights

Over a decade of product management experience.
Led international expansion for Gojek in Southeast Asia.
Successfully scaled multiple startups to profitability.

Stackforce AI infers this person is a Product Management expert with extensive experience in SaaS and E-commerce sectors.

Contact

Skills

Core Skills

Product ManagementGo-to-market StrategyProduct StrategyBusiness StrategyMarket ResearchTeam BuildingProject ManagementSoftware Development

Other Skills

A/B TestingAI Product ManagementAPI DevelopmentAgile Application DevelopmentBack-End Web DevelopmentBusiness Process ImprovementCareer ManagementCollaborative Problem SolvingCommunicationCompetitive AnalysisCross-functional Team LeadershipData AnalyticsDatabasesDelivering WorkshopsDocumentation

About

I’m Serin, with over a decade of experience building, managing, and launching products. I began my career working with early founders to take zero-to-one products from idea to market, defining, building product roadmaps and shaping early traction through our venture studio. In the next phase of my journey, I focused on consumer internet products, leading key verticals from early PMF to scale and hypergrowth. At world-class companies like Zomato and Gojek, I drove massive user expansion, sustainable revenue growth, and profitability at a multi-million scale. My core strengths lie in product-led innovation, execution, team building, and growth. Outside of work, I enjoy being part of product communities and exploring emerging technologies.

Experience

14 yrs 4 mos

Total Experience

2 yrs 8 mos

Average Tenure

1 yr

Current Experience

Self employed

Senior Product Manager

Jun 2025 – Present · 1 yr · Bengaluru · On-site

(Stealth project)
Events, AI Labs for Computer Science graduates to build their career in AI.
Key Contribution
Advising on business model, product lines, and go-to-market strategy.
Fix My Store - https://fixmystore.com/
Fix My Store is an AI-based e-commerce Conversion Rate optimisation tool.
Key Contributions:
Advised on refining “Fix My Store” Shopify audit tool covering customer journey, pricing logic, referral/viral loops, and credibility-building strategies to maximise ROI and word-of-mouth growth.
Highlighted blind spots in JTBD, content intent, layout context, and post-purchase flows, while suggesting A/B tested funnels, service add-ons, and viral content formats to strengthen product-market fit.
FitniteStudio - https://www.fitnite.in/
Fitnite Studio offers personalised fitness & wellness services, with emphasis on flexibility/location.
Key Contributions:
Advised on foundational business levers, including content strategy, website design, and landing page optimisation for campaigns. Guided the team in aligning digital touchpoints with growth objectives, improving conversion readiness and brand positioning.
Packets- packets.build
AI-based documentation streamlining tool for enterprises & SMB's
Key Contributions:
Advised on persona-driven GTM clarity, ensuring value propositions and adoption paths are validated per segment.
Redesigned customer segmentation strategy by restructuring mixed segments into 3 focused Lean Canvases (enterprise, solopreneurs, AI startups), sharpening PMF discovery.
Full Stack Projects in my Garage now!
BuildAI - An AI assistant to help you with building world-class AI features
Forma – Reimagine and redesign spaces(office, home) with AI.
Whealthy – AI wealth agent that manages funds 24/7 to maximise returns.
AI Builderzz – YouTube channel for founders, PMs, and builders using Tech & AI.
Zen Living – Calming indoor spaces with low-maintenance plants, wellness, and lifestyle kits.

Go-to-Market StrategyAI Product ManagementProduct ManagementProduct StrategyBusiness StrategyStructured Problem Solving

Aimer business school

VP Products & Processes

Jan 2023 – May 2025 · 2 yrs 4 mos · Bengaluru · On-site

About the Company
AIMER is India’s first practical-based Business School, focused on delivering outcome-driven, future-ready education that bridges the gap between academic learning and real-world business execution.
My Role
I lead the Product & Process function at AIMER, driving our bold mission to transform it into a world-class, future-ready business school.
Core Focus Areas:
Integrating Technology & AI deeply into the student journey and institutional operations to ensure a seamless, high-impact experience
Continuously evolving and optimising experiences and systems to build a scalable, innovative ecosystem that aligns with global standards
Key Contributions and Impact:
➤ Developed and integrated a tech-enabled system to screen and process 5,000+ program applicants, improving lead quality by 60% and admissions efficiency by 75%
➤ Implemented a scalable CRM, website, and automation stack to manage and nurture a 100K+ lead database—enabling personalised outreach and boosting engagement across campaigns by 60%
➤ Set up communication systems and academic delivery management tools to streamline academic operations end-to-end
➤ Contributed to building a marketing flywheel via paid ads, organic content, podcasts, and innovative growth techniques
➤ Created a comprehensive AI transformation plan and began integrating AI workflows to boost operational efficiency
➤ Researched, ideated, and tested a new business line (AIMER Consultancy), capturing 300+ B2B leads and owning the entire business unit
➤ Built both 1:1 and group-format courses for Product Managers from scratch, covering research, sales, content, marketing, and delivery, impacting over 5,000 PMs during the tenure
What I’ learned
How to build a business from the ground covering end-to-end digitisation, selling, marketing, and scaling through systems and automation

Product InnovationNew Business DevelopmentBusiness Process ImprovementProduct ManagementMarket ResearchBusiness Strategy

Goto group

Senior Product Manager

Oct 2019 – Dec 2022 · 3 yrs 2 mos · Bengaluru, Karnataka, India

About the Company
Gojek is Indonesia’s leading super app and a decacorn, featured in Forbes’s Top 50 list.
My Role
I joined Gojek at a pivotal stage when the product-market fit for their logistics service, GoSend, had just been validated in Indonesia. My mandate was to scale the product further, driving growth, retention, engagement, expansion, and monetisation before the IPO.
Key Projects and Contributions:
➤ International Expansion
Led the internationalisation of GoSend, launching successfully in Vietnam and Thailand within five months of joining
➤ MTU Growth (Seller Segment)
Introduced key features to drive active user growth:
Single Pickup, Multi Drop
Add-on service to collect product charges along with delivery
Same-day service expansion
Route optimisation for multi-drop orders
Dimension-based pricing
➤ Booking Experience Enhancements
Rolled out features to improve user experience and trust:
Share & view package tracking for recipients
Proof of pickup & proof of delivery
Support for multiple payment modes
➤ Safety Enhancements
Launched safety-focused features including:
Persistent chat between users and drivers
➤ Multi-tier insurance upgrade with contextual recommendations
➤ Loyalty & Retention Features
Integrated GoClub loyalty program with GoSend
Enhanced bundling features for higher order volume and repeat usage
Overall Impact:
➤ Implemented successful product-led growth strategies, resulting in 1.7 million new MTU (Monthly Transacting Users) acquisitions
➤ Increased revenue per transaction through strategic product enhancements
➤ Significantly improved engagement and user retention across key segments
What I Learned:
How to leverage scale to compound scale.
Collaborate at scale ( 100+ Product Managers and over 4,000+ team members)

Market ResearchMarket SegmentationCompetitive AnalysisA/B TestingProduct StrategyPrioratisation+7

Zomato

Head of Product Tonguestun(Acquired by Zomato for 18 mil$)

Oct 2017 – Oct 2019 · 2 yrs · Gurugram, Haryana, India

About the Company
Tonguestun is India’s largest online B2B marketplace for office-focused caterers, featuring over 1,000 curated food partners and serving more than 1,500 companies, including major clients like IBM and Accenture.
My Role:
When I joined Tonguestun, it had a 3-member product team and had already validated the product and gained traction. I was tasked with scaling the product, tech operations, and the team.
Key Contributions and Impact:
➤ Introduced feedback mechanisms to effectively listen to and resolve customer problems, increasing customer satisfaction from 2.1 to 4.2
➤ Led 25+ cross-functional members across product, design, data, QA, tech, and customer support—establishing shared rituals, aligning on OKRs, and accelerating execution toward strategic business goals
➤ Built a solid team across support, product, design, and tech to scale both the product and operations
➤ Improved the cafe ordering app and vendor app, resulting in an 80% increase in operational efficiency
➤ Shipped a cafe-quality check app to ensure food quality and reduce incidents by 80%
➤ Built backend systems to streamline vendor onboarding, reducing onboarding time by 40% and improving partner activation rate
➤ Combined, these initiatives and more helped accelerate the business from 5,000 to 120,000 transactions per day within 12+ months
➤ Tonguestun was eventually acquired by Zomato and rebranded as food@work in a $18 million acquisition
What I Learned:
How to build and scale both the product and the team

ResearchProduct ManagementTeam BuildingUser Experience Testing

Foofys

Core Team / Head of Product

May 2014 – Sep 2017 · 3 yrs 4 mos · Bangalore

About the Company:
Foofys was one of India's top design and technology startup studios, focused on building MVPs for early-stage founders. It operated like a startup-for-startups, partnering with entrepreneurs to bring their product ideas to life quickly and effectively.
My Role:
I joined as a Developer and was soon promoted to Chief Product Officer (CPO), where I led product strategy, MVP delivery, and team scaling. My role involved working closely with startup founders to turn ideas into products, helping them secure validation, traction, and funding.
Key Contributions & Impact:
➤ Shipped 20+ MVPs, with 1 startup reaching Series A and 6 securing early-stage funding after launch
➤ Collaborated with founders to define product roadmaps, prioritise features, and launch lean versions of their products
➤ Led multi-disciplinary teams across design, engineering, and growth for rapid product delivery
Notable Service Projects:
➤ ShopX – Built and validated the prototype that secured its first round of funding
➤ Talocity (www.talocity.in) – Owned ideation, prototyping, and MVP launch
➤ RoofandFloor (The Hindu Group) – Led the mobile app revamp, which increased user traction by 70%
➤ Designed and implemented a growth strategy that increased Foofys' revenue by 60% in 2016
Notable Product Initiatives:
➤ Nerdzz – A web development bootcamp
➤ Bots – Chatbot solutions for user engagement
➤ Tribee – A platform to help founders find better synergy-driven startup teams
What I Learned:
Learned the art of building Minimum Viable Products (MVPs), team building, and project management. This phase sharpened my product instincts and execution mindset.

Requirements AnalysisTeam BuildingSoftware as a Service (SaaS)Project EstimationProject ManagementProduct Management+8

Fusion mobile solutions pvt. ltd.

Software Developer

Oct 2011 – Apr 2014 · 2 yrs 6 mos · Kerala, India

About the Company:
Fusion Mobile Solutions was a Kerala-based startup that built a digital marketplace for jewellery stores under Thodu to modernise a highly traditional retail segment.
My Role:
I joined as a Developer and was responsible for building the company’s full suite of applications across mobile and web platforms. I owned the entire development lifecycle from architecture and UX design to deployment and iteration.
Key Contributions & Impact
➤ Designed and developed a full-stack marketplace platform that enabled jewellery stores to go digital and reach a broader customer base
➤ Streamlined the end-user experience, making it easier for people to discover, browse, and buy jewellery online
➤ Enabled the business to validate its product-market fit by delivering a scalable MVP within tight timelines
➤ Contributed to digitising a traditionally offline industry, helping partner stores embrace e-commerce
What I Learned
Learned how to code and build real-world software products.