Jan 2025 – Present · 1 yr 4 mos · İstanbul, Türkiye · Hybrid

Dec 2024 – Present · 1 yr 5 mos · İstanbul, Türkiye · Hybrid

• Marketive stands as one of Turkey’s premier and most dynamic marketing intelligence hubs. We don't just report news; we curate the pulse of the industry, bridging the gap between corporate giants and their target audiences through high-impact content and strategic visibility.
• Core Responsibilities & Strategic Impact
• ✩ Content Strategy & Creation: Orchestrating the end-to-end production of creative content for leading corporate brands, ensuring every campaign resonates with the current market zeitgeist.
• ✩ Media Amplification: Elevating brand, product, and service narratives by positioning them across high-authority media channels and our own influential digital ecosystem.
• ✩ Real-Time Industry Intelligence: Monitoring and disseminating the most critical updates in the Turkish marketing landscape, maintaining Marketive’s status as a top-tier source of truth for professionals.
• ✩ Brand Advocacy: Partnering with prestigious corporations to optimize their digital presence through tailored storytelling and data-driven engagement strategies.
• ✩ Community Leadership: Cultivating a high-engagement network of marketing professionals, industry leaders, and brand enthusiasts, driving the conversation on the future of Turkish branding.
• Key Achievements
• ✩ Established Marketive as a go-to authority for real-time marketing insights in the Turkish market.
• ✩ Successfully managed content distribution and PR cycles for various high-profile corporate product launches.
• ✩ Pioneered a "content-first" approach that allows brands to integrate seamlessly into daily market agendas.

Jun 2023 – Present · 2 yrs 11 mos · Distretto di Pendik · Hybrid

• At WinWin Digital Agency, we don’t just manage digital presence; we engineer sustainable growth. As a proud subsidiary of Kariyer Hayalim, we bridge the gap between human potential and technological excellence. Serving Turkey's leading enterprises, we transform complex digital challenges into streamlined market leadership.
• Our Ecosystem of Excellence
• ✩ Precision SEO: From Enterprise and Voice Search to App Store Optimization (ASO), we dominate every search intent.
• ✩ eCommerce Mastery: We don’t just build shops; we create high-conversion marketplaces through intelligent marketing strategies and marketplace optimization.
• ✩ Social Intelligence: Beyond posting, we execute data-driven Paid Social and Influencer strategies that resonate and convert.
• ✩ Content Innovation: Crafting "Intelligent Content Solutions" that align with AI-driven search landscapes.
• Your growth is our benchmark. When our partners lead, we win.

Oct 2021 – Present · 4 yrs 7 mos · Distretto di Pendik · Hybrid

• Kariyer Hayalim is one of the biggest project of Serkan Yaşdere. Kariyer Hayalim has a wide spread service at Istanbul with 3 branches and 50+ employees. Growth and change are two realities that no business can afford to ignore. Sustainable strategies that help your business innovate and grow while reducing costs and leveraging talent are just as essential as having the agility and creativity to respond to rapidly changing environments.
• By taking time to understand your business and the issues and challenges you are facing, our Advisory Consultants use local and global knowledge to help you challenge conventions and introduce and deliver strategies that work specifically for you.
• Kariyer Hayalim
• 🌏 www.kariyerhayalim.com
• 📩 info@kariyerhayalim.com
• ☎️ +90 850 490 0123
• 📱 +90 552 443 0123
• 📍 Pendik, İstanbul

Aug 2021 – Present · 4 yrs 9 mos · İstanbul, Türkiye · Hybrid

• Mülakat Ofisi is a private human resource management firm that values and nurtures people from all backgrounds. Our commitment as a professional organization is to advance knowledge in the theory and practice of human resources management for all levels of human resources practitioners. This vision is accomplished by providing opportunities for professional growth and development while serving as a vehicle by which to share innovative ideas and information. We are here to assist you in staying up to date on the latest trends in recruiting, the job market and work place.
• We strive to serve and support our client companies by providing great services, offering professional developments and networking opportunities
• including management and retention advice, employment trends and hiring tools, job market and job research, career advancement, industry research,
• financial services, contract - to - hire and full time positions, administrative support, HR business partners, entry and mid - level Human Resources
• practitioners as well as college students.
• Mülakat Ofisi is a bridge connecting people and business strategy by demonstrating a meaningful business impact and a good role as trusted
• advisor to all their business colleges. This is very exciting time for Mülakat Ofisi! We invite you to become involved in the growing success of our
• organization. We look forward for your membership, support and participation. Join us and we will show you that it's The Time For Something New... We will take care of the rest...
• www.mulakatofisi.com
• Specialities
• Human Resources, Training, Networking, Recruitment, Legal Matters Credit Hours, Talent Acquistion, HR Management, HR Certification, Diversity and Inclusion, Job Market, Industry Research...

Jul 2011 – Feb 2012 · 7 mos · Gayrettepe, İstanbul · On-site

• Responsibilities
• ✩ Develop and execute payroll customer acquisition & pricing strategy to realize annual targets assumed for payroll customer acquisition.
• ✩ Analyze the requests submitted by branches regarding bulk customer acquisition (payroll, school payments, dealer banking, consumer loans, project
• finance and affinity card operations) and prepare offers to be presented to the customers.
• ✩ Conduct regular customer visits to acquired and potential customers to understand customer experience levels and deliver required customer satisfaction levels.
• ✩ Influence and mobilize corporate banking RMs effectively to focus on payroll acquisition in a highly matrix organization requiring teamwork and cooperation from multiple stakeholders.
• ✩ Proactively engage RBWM branch sales staff with payroll relationship established companies to improve customer acquisition and cross-sell with these companies.
• ✩ Provide feedback on customer expectations and requirements based on the information available from the network; actively take part in the assigned projects regarding improvement of processes and launch of new products/ enhancement of current products.
• ✩ Maintaining and enhancing relations with acquired customers, x-sell, penetration, follow-up of customer financial performance.
• ✩ Payroll proposals pricing & tracking. Undertaking various analyses to facilitate payroll proposal pricing and expense base reviews, conduct cost of acquisition analysis, client base segmentation and other initiatives aimed at maximizing target customer acquisition, maintaining and improving the payroll customer profitability profile.
• ✩ Development of packaged/sector based solutions working in conjunction with RBWM product teams with the aim of enhancing penetration RBWM payroll customer portfolio.
• ✩ Produce regular and ad-hoc reports regarding the activities of the department and of the results of the bank in bulk customer acquisitions regarding pre-defined performance measures.

Mar 2010 – Jul 2011 · 1 yr 4 mos · Gayrettepe, İstanbul · On-site

• Worked as a supervisor in individual banking department of Hsbc. Basic job description covers;
• ✩ Follow up local and international financial markets and customer portfolios.
• ✩ Preparing and maintaining reports upon executives’ requests.
• ✩ Preparing and executing investment plans for customers and prospects.
• ✩ Investment consultancy for the eurobonds, treasury bonds, mutual funds, structured products, exchange and dual currency transactions.
• ✩ Contributing in job development projects by giving presentations to the interested foreign parties about branch processes and other related tasks.
• ✩ Coaching and mentoring junior team members.

Jul 2006 – Jul 2009 · 3 yrs · Bostancı, İstanbul · On-site

• Worked as a personal banker in individual banking department of Citi. Basic job description covers;
• ✩ Understanding of corporate clients needs and design specific products to each company according to their culture and goals.
• ✩ Preparing kinds of derivative products which are suitable for our customers’ needs and recommend any kind of trade ideas in line with their demands
• ✩ Identify trading opportunities for the clients, build strategies accordingly and fund management
• ✩ Marketing both hedging, speculative and structured ( IRS (interest rate swap), exotic options ect.) derivative products.
• ✩ Marketing other treasury products; depo, fx and bonds.
• ✩ Customer’ s credit lines and collateral management.
• ✩ Writing reports/trading ideas to clients on a regular basis.
• ✩ Finding new derivative products to keep the customers in our portfolio and to add new ones to our portfolio.