Seshadri Basak

CEO

West Bengal, India19 yrs 1 mo experience

Most Likely To SwitchAI Enabled

Key Highlights

Versatile leader with extensive digital marketing experience.
Expert in driving growth and strategy for SMBs.
Certified photographer enhancing marketing campaigns.

Stackforce AI infers this person is a Digital Marketing and Technology Strategy Expert.

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Skills

Core Skills

Business ManagementOrganizational LeadershipSales StrategyKey Account ManagementMarketing AutomationB2b Marketing

Other Skills

Account ManagementAdvanced Digital MarketingAdvertisingAdvertising CampaignsAnalytical SkillsBrand MarketingBrand StrategyBrandingBudget ManagementBuilding Long-term RelationshipsBusiness AnalysisBusiness DevelopmentBusiness Intelligence (BI)Business PlanningBusiness Process

About

With years of experience in various domains of digital marketing, IT, and media, I am a versatile leader who can drive growth, strategy, and revenue for any organization. As the Head of Global - Sales | Marketing | Tech Stack at Megnet Limited, I oversee the end-to-end digital solutions for clients across industries and geographies, leveraging my expertise in marketing automation, AI, data analytics, CRM, and UI/UX. I also happen to be a certified professional photographer and photojournalist, with multiple international publications and awards to my credit. I have a passion for storytelling and visual communication, and I use my creative skills to enhance the impact and reach of my marketing campaigns and projects. My mission is to help SMBs to scale rapidly and compete in the digital era, by providing cutting-edge tools, strategies, and training.

Experience

19 yrs 1 mo

Total Experience

3 yrs 11 mos

Average Tenure

17 yrs 5 mos

Current Experience

Megnet limited

3 roles

General Manager

Promoted

Feb 2025 – Present · 1 yr 4 mos · Remote

Business Intelligence (BI)Business ProcessFinanceBudget ManagementProfit & Loss ManagementOrganizational Leadership+6

Key Accounts Director

Feb 2024 – Present · 2 yrs 4 mos · Remote

Optical Transceivers ( 1G, 2.5G, 8G, 10G, 40G,100G, 400G, 800G  - all major brands ), Fibre Optic Patch Cables, AOC/DOC, Switches, Data Storage Solutions, Power Distribution Solutions, PDUs, CCTV, Industrial Printers, Scanners, Network Peripherals, Network Interface Cards .....Many More.
Megnet Limited UK, a global distributor of Chimera networking products, is renowned for being 100% OEM-compatible. With over 21 years of extensive market presence, we have established ourselves as industry leaders under the brand name CHIMERA. Our products can help you save up to 80% on the list price, all with the added benefits of a lifetime warranty & free next-day delivery* with access to over 5 million products.

Key Account ManagementPnLFinanceSales ProcessesBudget ManagementOrganizational Leadership+6

Global Head - Marketing | Technology Stack

Mar 2023 – Present · 3 yrs 3 mos · Remote

Building Long-term RelationshipsAdvanced Digital MarketingStrategic PartnershipsVisionaryBudget ManagementTech Stack+12

Ica edu skills

National Head - Digital Marketing & Media

May 2019 – Oct 2022 · 3 yrs 5 mos · Greater Kolkata Area

Idcm - institute of digital & content marketing

National Head - Marketing & Product

May 2019 – Oct 2022 · 3 yrs 5 mos · Kolkata, West Bengal, India

An initiative of ICA EDU SKILLS

Shyam steel industries limited

Digital Marketing Manager

May 2018 – May 2019 · 1 yr · Kolkata, West Bengal, India

Digital Marketing Strategy Development (Organic and Paid Ads)
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence and to maintain 360 approach across all channels
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Developing team and managing the same
Website development and UI/UX

Jutebag | cottonbag

Digital Marketing Manager

Dec 2016 – May 2018 · 1 yr 5 mos

Own and drive the Digital Marketing strategy spanning acquisition, retention and brand awareness -
Maintaining search visibility ( SEO, SEM, PPC )
App store hygiene
Search hygiene for website
Monitoring Keyword Ranking
Link Building
Tracking Linking Domains
Maintaining a healthy Bounce Rate
Ensuring quality organic traffic on website
Ensuring quality organic traffic
Client management. Office admin
Website development & maintained - WordPress with WooCommerce | Magento for web
shop
2. Marketing Automation Process (Email/SMS Marketing, Push Notifications, Re-targeting)
3. Ensuring proper presence of brand across online cross device platforms including but not limited to Android, iOS, Facebook, Twitter, LinkedIn, Quora, reddit etc
4. Enable the organization to ramp up Digital marketing efforts. Work with partners to have a consistent effort presence across channels.
5. Focus on Performance Marketing to ensure Paid Subscriptions; Periodic Monitoring, analysis of results and measurement using web and app analytics tools
6. Stay in constant lookout for growth hacks, new avenues for achieving growth through innovative efforts, projects. Google analytics, Adwords, Search Console and Marketing Automation tools such SEMrush | Mix panel | Mail Chimp | CRM software’s e.g. Zoho Sales | Pipedrive | Click Funnels

Trustmedi

Digital Marketing Manager

Sep 2014 – Nov 2016 · 2 yrs 2 mos · Kolkata

Digital Marketing: Driving Entire Digital Marketing
Search Engine Optimization(SEO) - On-Page SEO, Off-Page SEO
Social Media Optimization(SMO)
SEM
Google Adwords
PPC
Google Analytics
Google Adsense
Google Keyword Planner
Wireframes & Sitemaps
RSS feeds
Affiliate Marketing
Social Media Marketing
E-mail Marketing Campaigns
SMS Marketing Campaigns
Looking after all kinds of Social Media Campaigns (setting up budget i.e. bidding and designing the creatives of the same as well as tracking the conversions)
Video Marketing Campaigns, Graphics Designing, App designing(designing the UI) and more on the same.
Developing and optimizing SEO Content, Content Marketing, and Content Management Design, build and maintain our social media presence.
Facebook Bot Integration.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, measure experiments and conversion tests
Continually work on the Search Engine Optimization of the website(s).
Track and analyze website traffic flow and provide regular internal reports.
Collaborate with internal teams to create landing pages and optimize user experience
.
Instrument conversion points and optimize user funnels.
Content Editor, Curator, Proof Reading
Web management and Marketing
Digital Marketing Ads.
Creative’s: Designing various creative’s for online as well as offline marketing Designing Logos, Designing Banner, Posters, festive creatives, event creatives, office stationery designs and a lot more
Videos: Shooting and Editing for Online Marketing.
Testing for Website Issues, Update of the same, Resolving and Coordinating
Others: R&D on Digital Healthcare, Preparing Matrices on the same, Preparing, Presentations, Digital Healthcare Strategy Development and generating documents for the same

Bennett coleman and co. ltd. (times group)

Photographer

Jan 2013 – Feb 2014 · 1 yr 1 mo · Kolkata

Freelance Photojournalist

Kart tech solutions pvt ltd

Web Content Specialist, Digital Marketing, and Photographer

Jan 2012 – Jan 2014 · 2 yrs · Kolkata

Contractual
Main Job Tasks and Responsibilities:
Digital Marketing – SMO, SEO, SEM, ORM and PPC, Google Ad words, Google Analytics, Email Marketing, Keyword Analysis, Social Media Marketing, Setting up Social Media Campaigns, Facebook Adverts, On Page & Off-Page SEO, Link Building, Online Advertisement Strategy Development, and other areas related to the domain.
Social Media Content Development, Animation Videos, Social Media Posts.
Product Development Content, Video Script, Brochure Contents
Shooting for E-commerce website
Developing SEO Content - Outsourcing
Blog SEO Optimization & Blog Submission
RSS Feeds and URL Pinging
Developing Website contents, Blog, SEO Content, Business Proposals, Press Releases, Articles, Script Writing
User Guidelines, Technical Documentation, Road Maps
Developing Content for Clients and Editing the same
Info graphics, Brochures, Banners, Posters, etc
Research and Development

What's the scene india

Content Writer & Photographer

Mar 2010 – Jul 2013 · 3 yrs 4 mos · Kolkata

Knowall services pvt ltd

Creative Architect | Digital Marketer

Jun 2009 – Jul 2012 · 3 yrs 1 mo · Bangalore

Digital Marketing – SMO, SEO, SEM, ORM and PPC, Google Adwords, Google Analytics, Email Marketing, Keyword Analysis, Social Media Marketing and other areas related to the domain. On Page & Off-Page SEO, Social Media Marketing, Setting up Social Media Campaigns, Facebook Adverts, Link Building, Online Advertisement Strategy Development.
Social Media Content Development, Animation Videos, Social Media Posts.
Developing Content for Clients
Proof Reading
Developing Website contents, Blog, SEO Content Writing
Creating Animated Videos for Internal projects
Designing Info graphics, Website Images, etc
Development of LMS Content
Research and Development
Development and Editing of Online Courses using Adobe Captivate, Adobe Presenter, and Adobe Video Express

Self-employed

Chief

Jan 2009 – Present · 17 yrs 5 mos · Kolkata · Remote

We are providing end-to-end digital solutions such as Digital Marketing, Marketing Automation Development. Marketing Tools, Advertisement, Website Development, Mobile App Development, E-commerce Development, Budgeting, Third Party Pay Per Click, Programmatic Ads, Google Ads, Social Ads, SEO, Content, & Blogging, Web Design, Brand Building, Business Consultancy, Growth & Demand Generation, Strategy Building, & Co-corporate Training, and Workshops!