Sethuraman AP

CEO

Bengaluru, Karnataka, India16 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founded a successful digital marketing agency.
Helped over 500 businesses increase online sales.
Achieved high conversion rates in marketing campaigns.

Stackforce AI infers this person is a Digital Marketing Expert with a focus on E-commerce and SEO strategies.

Contact

sethuraman.ap@ralecon.com LinkedIn

Skills

Core Skills

Business DevelopmentClient ManagementOnline MarketingSeo ManagementConversion Rate OptimizationCampaign ManagementSeo Strategy

Other Skills

Affiliate MarketingBrandingBusiness ConsultingClient RelationsComparison Shopping EnginesContent StrategyE-commerceE-commerce MarketingFacebook MarketingGoogle AdwordsGoogle AnalyticsKeyword OptimizationLanding Page OptimizationLead GenerationMarket Research

About

An engineering graduate started career as a digital marketing professional in the year 2009 in Mobius Knowledge Services, a Chennai and NY-based data management and solutions company serving more than fifty Fortune 1000 companies in the data solutions and services space. After working in Chennai for five years came to Bangalore and founded Ralecon with the primary aim of leveraging the web technology to enable the clients to outperform their competitors and to grow their business in leaps and bounds. Ralecon became a Google Adwords Partner in a short span of time since inception. Now, Ralecon is one among the other 12 Google Premier Partner companies in South India. Helped more than 500 businesses to increase their online sales in last nine years. I have worked with clients from 10 different countries and served customers from different business verticals. Some of the big brands I have helped are Jindal Group of Companies, HDFC Realty, London School of Commerce, AdIQuity a Flipkart company, Okapia Mobiles Bangladesh etc. Apart from big companies, I have more interest to work with start-up companies as I feels I can keep learning and define solutions for the most difficult problems and issues that the start-up clients come across. I always ensure Ralecon ranks in the #1 position of Google for its business-related keywords. so that a client gets the confidence that Ralecon is the right partner for their digital marketing needs. As a business owner, I better understands the problems of the clients and defines the right solutions/strategies accordingly either to get rid of the problems or to increase their sales in online.

Experience

16 yrs 8 mos

Total Experience

4 yrs 2 mos

Average Tenure

13 yrs 11 mos

Current Experience

Ralecon

2 roles

CEO

Promoted

Nov 2012 – Present · 13 yrs 7 mos

E-Commerce Business Strategist

Jul 2012 – Present · 13 yrs 11 mos

Sethuraman AP, E-Commerce Business Strategist for Ralecon – Performance based Digital Marketing Company specializing in Digital Marketing & Web Solutions.
Identifying and initiating new business consulting opportunities
Establishing business relations with potential clients, collaborators and relevant
companies
Converting business opportunities and relationships to concrete projects
Assessing potential projects, case studies and project proposals
Assessing strategic issues of business consulting projects
Meeting and negotiating with clients, potential clients, collaborators and
potential collaborators for project evaluations and project terms.

Business ConsultingClient RelationsProject EvaluationNegotiationBusiness DevelopmentClient Management

Decatrend technologies

Project Manager - Online Marketing

Jul 2011 – Jun 2012 · 11 mos · Chennai Area, India

Responsibilities:
1. Managing SEO and SEM team
2. Interacting with clients on a weekly basis
3. Defining strategies for affiliate marketing and helping the team to execute the same
4. Handling comparison shopping engine for a Janitorial and Cleaning Supplies Industry
5. Developing proposals for the new clients in online marketing and bringing business to the company.
Achievements:
Affiliate Marketing - Increased the conversion rate from 2.98% to 14.69% in 10 Months for a client in Textbooks Industry.
Comparison Shopping - Started from the scratch and managing the campaign with the conversion rate of 6.3% in 5 months
Conferences Participated:
1. Silicon India Conference on "Innovative Marketing Strategies"
2. "SEMPO Chennai Meet Up" in CTS

SEOSEMAffiliate MarketingProject ManagementOnline MarketingSEO Management

Digicliff

Senior SEO & PPC Analyst

Jan 2011 – Jun 2011 · 5 mos · Chennai Area, India

Responsibilities:
Analyze keyword data and identify opportunities for content and on-site optimization
Communicate and implement strategies team-wide
Evaluate and make recommendations to prepare for changes and/or test new opportunities based on the current market status and competition
SEO Strategies Implemented:
Creation of more pages for client’s web site to target maximum number of keywords
Infusing keywords into the content to increase the keyword relevancy for the web pages.
URL Structuring based on the site architecture plan.
On page optimization for improving keyword density.
Off page optimization for improving Link Popularity.
Achievements:
Have worked in both Performance & Package based Projects.
Keyword ranking for target keywords in top Search Engines (GYB) in different industries.
Traffic Achievement for Client sites in different industries
Increasing the online visibility and Search Engine Presence for Client Site.

SEO AnalysisKeyword OptimizationOn-page OptimizationOff-page OptimizationSEO Strategy

Mobius knowledge services

SEO Analyst

Jul 2009 – Dec 2010 · 1 yr 5 mos · Chennai Area, India

Responsibilities:
Complete site analysis and generating documentation for clients
Providing SEO scope and setting benchmark for new prospects
Presenting monthly milestone and performance report (PDF/Excel/PPT/Doc)
Actively contribute to the team’s partnership efforts by giving suggestion to Content Writers on selecting topics, writing Meta description and others
Stay abreast of latest trends in the SEO industry with constant research in the SEM community and communicate news to team members
Off-page Optimization:
Including Guest Blogging, Directory Submissions, Article Submissions, Forum Submissions, Press Release, Social Bookmarking, Doc Submission, Squidoo Lenses, Blog Comments, Yahoo Answers, Blogging, Classifieds, Acquiring Competitor’s Link and other back links generation techniques.
Majorly Worked on:
Complete site analysis
Competitor Analysis
Technical Recommendation
Major Search Engine Indexing
Major Search Engine black link status
Monitoring Site through Google Analytics and Google Webmaster
Achievements:
Received "The Best Performer Award" for the excellent work.