Nov 2022 – Jan 2024 · 1 yr 2 mos · Gurugram, Haryana, India

• Lead demand, supply and marketing in an eCommerce startup
• Managed 15+ publishers on the demand side, 350+ D2C brands on the supply side (HUL, Marico, ITCs of the world)
• Strategized and monitored marketing campaigns through digital performance channels
• Driven growth: Existing growth channels, revenue increase by ~700% and no. of orders by ~800%
• Brand and publisher association: On-boarded 100+ brands
• Managed P&L and settlements

Jan 2021 – Dec 2022 · 1 yr 11 mos · Gurugram, Haryana, India

• Strategized annual marketing plan, Launched: brand, product and flagship showroom in
• international market.
• Digital - Managed multiple performance campaigns on : Meta & Google - Lead gen, awareness,
• website traffic, post engagement, Search Ad, store visit, GDN, and 3rd party publishers:
• Aajtak, Paytunes, Connected TV, Crickbuzz, OTT Channels, Design ME, Simply Dubai,
• Love that Design, AND beyond.
• Social Media Marketing, Content Marketing, SEO, Website (UX/UI)., Celebrity and influencer associations,
• Print, TVCs, OOH
• Clients: Pearson (Education, India), Kohler (Luxury Saniware, Middle East), Avon Cycles,
• JC Team Capitals (Venture Capital, Canada), Rosakue (Luxury hospitality, India), Pearson Versant (English test),
• 32 Watts (Dental Product) and The Job Plus (Job portal for Hospitality).
• Reported to Jt. MD- Vermmilion, manage team of 6 Executives and coordinate with
• multiple departments

Feb 2019 – Nov 2020 · 1 yr 9 mos

• The company is known for creating digital experiential spaces; Interactive Museum, Digital Experience centres, Multimedia exhibitions and immersive show.
• I played multiple roles in the company,
• 1. Business Analyst
• look for opportunities with different states in terms of Tourism, Culture, Municipal corporation, Forest department and Smart city
• Evaluating business processes, anticipating requirements, uncovering areas for improvement, and developing and implementing solutions.
• Conducting meetings and presentations to share ideas and findings.
• Performing requirements analysis.
• Gathering critical information from meetings with various stakeholders and producing useful reports.
• Ensuring solutions meet business needs and requirements.
• Monitoring deliverables and ensuring timely completion of projects.
• 2. Client Servicing- I have been working on multiple projects of kinds (Interactive museum, Digital multimedia exhibitions). Meeting client expectation, bridging gap between multiple internal teams and the client, meeting deadlines through efficient planning and execution.
• 3. Project manager- This is a new role in my career Via Tagbin, I have taken up this job along with previous ones. This gives a complete understanding of the project, right from conceptualisation to the final handover. Working along with multiple teams and keeping track of milestones to reach along with internal costs and payments.
• Great exposure.

Feb 2019 – Oct 2019 · 8 mos

• At Tagbin, create experiences, pioneers in planning and executing end-to-end experiential solutions.
• We combine creativity with technology to change the way consumers interact.
• We connect customers with real experience of a product or brand, which is not only comprehensive but is also aided through Technology that is futuristic and somewhat magical.
• We enable brand recall & affinity through such an experience that always lead to higher brand recall, preference, acquisition, and loyalty in the longer run.
• We customized strategic engagement solutions created by integrating creativity, consumer insight and the appropriate technology, help capture higher customer attention & market share.
• We have the ability to give brands an indelible connection to consumers that is literally a game changer by creating an unforgettable experience.
• Key roles & responsibility:
• Networking and Conceptualizing innovative solutions for Smart cities: Green field and brown field projects
• Conceptualizing experiential centers for various industries
• Working with Govt. on Interactive museums and other experiential projects for end-to-end services

Mar 2017 – Mar 2019 · 2 yrs

• Work as an Account manager with following roles & responsibility:
• 1. Operating as the point of contact for any and all matters specific to accounts
• 2. Maintains and build strong, long-lasting customer relationships
• 3. Oversee customer account management, including negotiating contracts and agreements to maximize profit under the supervsion of Senior Management
• Projects:
• Did a launch and activations for Hamleys, Win Magic Toys, Toys R Us.
• Current Project:
• Divine Solitaires: An Indian home-grown diamond solitaire brand, present across Pan India with a quality product and strong distribution channel.
• 1. Manage all the communication for the brand right from print, OOH, BTL and Social media.
• 2. Devising and executing communication campaigns
• 3. Managing brand equity

Mar 2017 – Mar 2018 · 1 yr

• Work as an associate consultant, with following roles and responsibilities:
• 1. Insight generation and all audience research required to do that
• 2. Understanding clients' products, services, plans, competitors and target markets
• 3. Preparation of reports and way forward documents
• 4. Prepare and update a list of potential clients and segment them appropriately in line with the
• requirements of the various business units
• 5. Develop potential new clients and translate this into increased business for the company
• 6. Work with existing planning and design teams to ensure efficient execution of client's brief
• 7. Meet clients to understand their marketing objectives/needs, and conceptualise solutions
• 8. Research growing categories and build relationships with new clients
• 9. Work with existing planning and creative teams to develop proposals that adhere to the client’s
• needs, concerns, and objectives
• 10. Work on budgeting and pricing client proposals
• 11. Help writing marketing or execution strategy for clients

Jul 2016 – Oct 2016 · 3 mos · Bangalore

• Gained experience in following :
• 1. Content generation
• 2. Campaign Launch: Ideation on the process and execution
• 3. Online Reputation Management through Social Media and Google reviews
• 4. Social Media Marketing- Campaigns, strategies and creatives for different platforms.
• 5. Ideation on creatives- To provide apt content and the idea on design