S

Shalini Murthy

Co-Founder

Chennai, Tamil Nadu, India11 yrs 4 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Built AI-led content workflows for high-ranking content.
  • Generated 26 MQLs and 20 SQLs through organic content.
  • Created landing page copy consistently ranking on Page 1 of Google.
Stackforce AI infers this person is a B2B content strategist with expertise in SaaS and MarTech.

Contact

Skills

Core Skills

Content StrategyContent MarketingCommunity EngagementCommunity DevelopmentContent ManagementProject ManagementContent DevelopmentMarketingSeo CopywritingProject Documentation

Other Skills

Web ContentAI-Driven ContentCustom Content CreationCommunity OrganizingCommunity Partnership DevelopmentWeb Content ManagementSearch Engine Optimization (SEO)CommunicationWritten CommunicationGhostwritingProofreadingConcept DevelopmentSocial Media MarketingStrategic Content DevelopmentDesign

About

Most content doesn’t get read. I’ve spent 15 years figuring out how to fix that. Now, I lead content teams to create content that ranks, converts, and drives pipeline. Over the years, I’ve gone from writing blogs and newsletters to building the systems behind them. That includes editorial workflows, AI-powered content operations, and distribution playbooks that work across channels. I’ve worked as a content writer, strategist, newsletter writer, and manager, often all at once, and used each role to understand what makes content actually perform. A few wins I’m proud of: 🏆 Built AI-led content workflows that help content rank in AI Overviews, ChatGPT, Perplexity, and other LLMs 🏆 Created landing page copy that consistently ranks on Page 1 of Google 🏆 Developed interview-driven content across formats, with newsletters achieving CTRs above the 2% industry benchmark 🏆 Built workflow documentation and AI-powered systems to scale content creation across internal teams and client projects 🏆 Wrote cold email and nurture campaigns, with nurture sequences averaging around 30% open rates 🏆 Generated 26 MQLs and 20 SQLs through organic content between Q4 2024 and Q1 2025 🏆 Ran content distribution experiments across LinkedIn, Reddit, and dark social I’m still learning, still testing, and always curious about what great content can do. If you're working on a B2B, SaaS, or MarTech content strategy or scaling a content function, let’s connect.

Experience

11 yrs 4 mos
Total Experience
3 yrs 3 mos
Average Tenure
11 yrs 4 mos
Current Experience

Revv growth

2 roles

Director- Content &SEO

Promoted

Sep 2025Present · 8 mos · Remote

Head of Content

Sep 2024Sep 2025 · 1 yr · Remote

  • Leading content strategy, workflows, and execution for B2B, SaaS, and MarTech brands.
  • Key responsibilities:
  • ✅ Building AI-led content workflows to streamline planning, creation, and optimization
  • ✅ Leading content development across blogs, guides, newsletters, and thought leadership
  • ✅ Overseeing copy for landing pages, lead magnets, cold emails, and nurture sequences
  • ✅ Setting up editorial calendars, workflow docs, and onboarding systems for scale
  • ✅ Collaborating with SEO, design, and growth teams to align content with broader goals
  • ✅ Mapping content strategies to buyer journeys and client KPIs
  • ✅ Running content distribution experiments across LinkedIn, Reddit, and dark social
  • ✅ Analyzing performance using GA4, Search Console, HubSpot, and Ahrefs
  • ✅ Participating in client calls for strategy, planning, and proposal discussions
  • ✅ Hiring and managing freelance writers while mentoring internal team members
  • ✅ Leading internal content workshops and async training sessions
Web ContentContent StrategyAI-Driven ContentContent MarketingCustom Content Creation

The third place community

Founder

Aug 2025Present · 9 mos

  • Founded a women’s community that hosts monthly online and offline gatherings designed for learning, reflection, and genuine connection.
  • The community brings together women who want more than surface-level networking, creating a safe and welcoming space to ask difficult questions, share experiences, and grow together while navigating different stages of life.
  • Curate and host sessions that combine meaningful conversations, shared meals, and guest speakers across topics like personal growth, relationships, work, and self-awareness.
  • Grew the community across both in-person and virtual formats, building a close-knit sisterhood of 30+ women who show up consistently to learn, support, and navigate life together.
Community EngagementCommunity DevelopmentCommunity OrganizingCommunity Partnership Development

Rana's recipe

Freelance Content Strategist | Content writer

Mar 2021Feb 2023 · 1 yr 11 mos · Remote

  • ✅ Developed and executed a content marketing plan, contributing to 440+ backlinks, increasing brand visibility.
  • ✅ Supervised and managed a team of content creators, managing workflow and ensuring quality and SEO, which increased website traffic by 28%
  • ✅ Implemented SEO best practices, resulting in a 60% increase in organic search traffic.
  • ✅ Built and implemented social media strategies, resulting in a 62% increase in organic search traffic through social media.
  • ✅ Built a community through email newsletters, social channels, and other blogging websites such as Medium
Content StrategyContent ManagementSocial Media MarketingContent MarketingStrategic Content Development

Growthclub.org

Growth Hacking Analyst

Oct 2020Jul 2021 · 9 mos · Remote

  • Responsible for creating content, designing and editing videos for social media.
  • ✅ Actively involved in LinkedIn scheduling and engagement for clients from different verticals
  • ✅ Crafted social media graphics required for the content via Canva, PowerPoint, or Google Slides.
  • ✅ Edited videos, both for internal business as well as for clients.
  • ✅ Supervised a team of freelancers working on video editing, LinkedIn scheduling, and engagement.
  • ✅ Developed lead magnets and set up landing pages in WordPress.
  • ✅ Created SOPS as well as presentations for pitch, sales and internal training
  • ✅ Set up automations and processes for clients via Expandi to reach out to new prospects via LinkedIn
Video EditingGhostwritingPresentation DesignContent DevelopmentLinkedIn MarketingMarketing

Raklet

Digital Content Specialist

Apr 2020Oct 2020 · 6 mos · Remote

  • Responsible for creating digital content across various platforms.
  • ✅ Coordinated with cross-functional teams to produce high-quality content for around 80+ SEO-optimized blogs, contributing to enhanced website visibility and user engagement.
  • ✅ Created a content calendar that streamlined the production process using project management tools such as ClickUp and Trello.
  • ✅ Created 100+ comprehensive keyword checklist for creating new content for alternative pages
  • ✅ Ensured all-round content consistency in terms of tone, font, and format
Web Content ProductionWeb Content CreationSEO CopywritingContent Management Systems (CMS)Content WritingConcept Development+1

Northern arc capital

Senior Technical Writer- Contract

Aug 2019Sep 2019 · 1 mo · Greater Chennai Area · Hybrid

  • ✅ Worked along with the team to build software SOPs
  • ✅ Created documentation methodology and framework.
  • ✅ Build SOPs for system operations and user guidance
  • ✅ Maintain proper project documentation to enhance clarity and efficiency.
Standard Operating Procedure (SOP)Project DocumentationSOP Development

Tasksent

Managing Partner

Jan 2018Jun 2022 · 4 yrs 5 mos · Chennai, India · Remote

  • ✅ Write, design, and deliver groundbreaking stories and visual presentations for every occasion with the help of my amazing team.
  • ✅ Engage with the client to gather requirements, branding documents, and other related documents before creating presentations.
  • ✅ Communicate the client requirements to the team so that we can create powerful presentations that move your audience.
  • ✅ Work with the team to deliver engaging presentations for businesses/coaches/founders through attention-grabbing narratives, artful graphics, and powerful data charts and graphs.
  • ✅ Assists in planning/scheduling major or long-term presentation projects with clients.
  • ✅ Create relevant content for the website and social media.
Project ManagementCommunicationDesignConcept DevelopmentTeam ManagementContent Development

Self-employed

Freelance Writer

Jan 2015Present · 11 yrs 4 mos · Greater Chennai Area · Remote

  • Built and managed content, content strategies and content marketing plans for businesses
  • ✅ Supervised and managed a team of content creators and presentation designers for client projects.
  • ✅ Responsible for client communications for various projects to gather requirements and feedback.
  • ✅ Written and edited blog posts and marketing collateral for businesses.
  • ✅ Ghostwritten web content and landing pages for SaaS websites.
  • ✅ Built content strategy, cold email templates, lead magnets for both B2B and B2C brands
  • ✅ Developed and executed social media strategies for a cannabis company.
  • ✅ Researched and developed content for pitch decks and investor decks for startups.
  • ✅ Created video scripts along with social media posts for B2C brands.
  • ✅ Strategized with the founder and created monthly newsletters with over 40% open rates for a B2B business.
Web Content ManagementWeb ContentSearch Engine Optimization (SEO)Content ManagementCommunicationWritten Communication+5

Education

VELS University

Bachelor of Engineering (B.E.)

Jan 2005Jan 2010

Vidyodaya School - India

Bachelor of Engineering - BE

Apr 2005Mar 2009

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