Shalini Sankar

Co-Founder

Bengaluru, Karnataka, India21 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Drove 2x business growth at Laqshya Media Group.
  • Recognized as a top influential woman in India.
  • Passionate about mentoring and empowering others.
Stackforce AI infers this person is a Media and Advertising expert with a strong focus on Business Development and Strategy.

Contact

Skills

Core Skills

Business GrowthMedia StrategyStrategic PlanningBusiness DevelopmentClient AcquisitionOperations ManagementSales StrategyEntrepreneurshipBrand DevelopmentFranchise DevelopmentSales ManagementEvent ManagementBusiness StrategyHuman ResourcesClient ManagementTraining & Development

Other Skills

Integrated MarketingAdvertisingBrand ManagementMarketingP&L managementClient onboardingRegulatory complianceRisk managementStrategic initiativesMarket analysisBusiness StrategiesSales SupportInventory ManagementSales & Marketing strategyVideo production

About

"Everything you want is on the other side of fear" If I have to describe myself in two words, they would would be : Fearless Explorer. I love exploring life, places, connections, food, different domains in career, unique opportunities and taking up challenges. I have had a little unconventional career path with stints in various industries and I have also been a successful Entrepreneur. I have been a late bloomer in my career due to some personal hurdles, but tried to run as fast as possible to cover up the lost ground. When I look back and see my career path, I have not done bad. Could have been better but then one makes choices which can affect your destiny. No regrets, just learnings. I have had the good fortune to be part of the rising private Insurance industry. Did extremely well there. Then moved to Education Industry, Manufacturing, Entertainment and now it’s Media. Business strategy, GTM strategy, Business growth and expansion, my passion and specialization. Have tasted small success with my start-ups too and look forward to revive them few years later. To be part of Media and Advertising Industry has been a long nurtured dream of mine. I always believe a good media agency person is that who is a partner for their clients and can help them achieve campaign objectives and create Award Winning Campaigns. My vision: Creating Stars out of Brands and People!!! The Journey has been beautiful and adventurous till now..looking forward to more challenges in times to come. I have been lucky to win numerous awards for Corporate excellence in last few years and now I am passionate on mentoring people how to keep moving ahead in life in-spite of hurdles around us. Key Competencies: Media strategy, Business Growth , Brand Management, Client Acquisition, Market Growth, Business and Marketing Strategy , Corporate & Institutional Sales , Budgeting, Forecasting , P & L, Sales & Marketing , Franchisee , Management & Development, Revenue Management , Business Development, Strategic Tie-ups, Strategic Planning, Insurance, Media Planning, Channel Management, Event Management, Mentoring, Training & Development My passion : Love travelling, playing Golf, networking , fitness, trying new cuisines, different kinds of music, listening to podcasts and sharing my experiences as a Panelist & speaker with keen listeners.

Experience

21 yrs 11 mos
Total Experience
2 yrs 7 mos
Average Tenure
8 yrs 4 mos
Current Experience

Laqshya media group

3 roles

National Head and Senior Vice President

Promoted

Nov 2022Present · 3 yrs 6 mos

  • Responsible for business growth and acquiring new accounts pan India for Laqshya. Spearheading the vertical of "dream logos".
  • Have shown 2x growth year on year both in number of accounts and volume of business. Have demonstrated healthy track record of client retention and growth along with acquisitions.
  • Creating inroads for Laqshya in tough territories is something I really enjoy to do :)
  • Skills· Media Strategy · Integrated Marketing · Advertising · Brand Management · Marketing
Media StrategyIntegrated MarketingAdvertisingBrand ManagementMarketingBusiness Growth

Senior Vice President

Jun 2022Nov 2022 · 5 mos

Vice President Business Strategy

Dec 2017May 2022 · 4 yrs 5 mos

  • Spearheading business/ business growth for South region entailing:
  • o P&L management, client on-boarding, regulatory compliance, end-customer interaction
  • o Training & on-boarding of resources & risk management
  • Steering business of some key clients from other parts of India; acquiring of new clients
  • Driving large scale profit gains through acquisition, deepening & retention of customer base
  • Proactively identifying changes in market demand & modifying strategies for expansion of market share
  • Monitoring development of effective, compelling positioning, messaging & sales tools to promote large-scale revenue & profit gains
  • Taking ownership of all business processes, providing strategic inputs and creating future blueprint
  • Collaborating with the key stakeholders and ensuring exhaustive scan of related & new opportunities
  • Providing strategic inputs & discussing implications of global trends, market trends, and events
  • Setting business direction, formulating annual expansion plans & strategies
  • Enhancing revenue & market share year on year, by re-organizing business direction
  • Developing & implementing strategic initiatives; managing P&L for business divisions
  • Achievements:
  • Merit of acquiring 10 new clients in the first year of joining for the company
  • Instrumental in closing a landmark deal of 20cr of single PO for Laqshya Media Group within 6 months of joining
P&L managementClient onboardingRegulatory complianceRisk managementStrategic initiativesBusiness Growth+1

Engineering company

Chief Operating Officer

Apr 2017Nov 2017 · 7 mos · Bangalore

  • As the Chief Operating Officer, I am responsible for following:
  • ● Designing and implementing Business Strategies which results in growth of the business
  • ● Increase the efficiency of Operations and Sales Support team to reduce the TAT of responses to clients
  • ● Make processes more systematic in nature and less people dependent of generation of Quotations to Dispatches
  • ● Increase our footprints in new markets by getting inwards into new clients specially in North region like in Rajasthan
  • ● Get best resources for Sales, Operations, HR and Accounts teams
  • ● Make Sales and Marketing team more productive
  • ● Increase the present turnover of Rs 35Cr to Rs 50 cr
  • ● Inventory Management of goods worth Rs 60Cr
  • ● Strengthen relationship with our partners.
Business StrategiesSales SupportInventory ManagementOperations ManagementSales Strategy

Biz doors

CEO & Founder

Jun 2015Apr 2017 · 1 yr 10 mos · Bengaluru Area, India

  • Recognized as one of the “Top 25 Influential Women in India-2017” by The CEO Magazine.
  • Winner of Title of “Corporate Diva Enterprising 2017".
  • ● Biz Doors is a Business and Video Consultancy Company "Building Stars out of Brands and People" through their specialized Sales & Marketing strategy and Videos.
  • ●Biz Doors provides a platform to showcase success stories of Entrepreneurs of India.
  • ●We feature the Dreams, struggles and vision of these Entrepreneurs through our Talk Show "​ Talking to The Point".
  • ●Biz Doors makes exclusive Corporate & Training videos.
  • ●You can check our videos at www.youtube.com/BizdoorsIndia
Sales & Marketing strategyVideo productionCorporate trainingEntrepreneurshipBrand Development

Seasons music and entertainment

Business Head

Oct 2014Mar 2017 · 2 yrs 5 mos · Bangalore

  • Responsible for Sales and Business growth of the company, nationally and internationally. Seasons is a Music and Entertainment company providing End to End Entertainment Solutions . The Company also has a well acclaimed in-house award winning music band called "Seasons".
  • ● Instrumental in getting contract of 100 episodes for Seasons Band to be aired on National Television Network
  • ● Increased the Turnover of the company by 100%
  • ● Increased the popularity and recognition of lead Singer Star Singer Shankar through multi fold marketing and branding activities
  • ● Successfully bagged major Corporate and Club events.
Sales growthMarketing and brandingEvent managementBusiness DevelopmentSales Strategy

Education industry

Business Head/ National Sales Head

May 2013Sep 2014 · 1 yr 4 mos · Bangalore

  • ● Responsible for driving business across all the branch network along with managing the P&L of the company and keeping the branch profitable .
  • ● Responsible for ongoing development of company’s franchise/ branch network and establishing annual/ monthly objectives focusing on improving efficiency & expansion of the company’s business and individual Branch targets
  • ● Responsible for all India sales & business Development by expanding franchisee network & School Tie ups by implementing strategic business plans & policies, ensuring organizational growth, targeting maximum profitability & cost effectiveness
  • ● Successfully achieved 250% growth in number of Franchisee in span on one year and established multiple channels of sales by taking company's footprints Pan India, more than 60 ties at present
Franchise managementSales strategyBusiness developmentFranchise DevelopmentSales Management

Seasons events and entertainment

Country Sales and Business Head

Dec 2011Apr 2013 · 1 yr 4 mos · Bangalore, India

  • ♦ Managed accountability to expand Seasons Music Company to the arena of Events & Entertainment across India while created experiential Events which served as powerful and effective communication platforms
  • ♦ Created & sustained a dynamic environment that fostered development opportunities and motivated performance among team members
Event managementSales growthBusiness DevelopmentEvent Management

Max bupa health insurance

GM Zonal Head - South India

Nov 2009Nov 2011 · 2 yrs · Bangalore

  • ♦ Organized client acquisition events and actively involved in policy discussions concerning client feedback.
  • ♦ Key player in analysis, development, and implementation of strategic business plans & policies, ensuring organizational growth and targeting maximum profitability
  • ♦ Acquired major National and Regional tie ups for the Company, some of the major being Karvy, JRG and Muthoot
  • ♦ Successfully established South Zone operations including Recruitment of complete team for South zone
  • ♦ Generated business through major relationships with Muthoot, JRG and Karvy and successfully ordered logged in 100 polices from Karvy on the Signup day with Karvy
Client acquisitionStrategic business plansClient AcquisitionBusiness Strategy

Credence management consultants

Business Head - South India

Oct 2007Oct 2009 · 2 yrs · Bangalore

  • Handled accounts of major insurance companies and Banks for recruitment of middle management, client requisition and retention and devised tactical measures to ensure product distribution matrix as per company’s profitability plan
  • Assessed marketing opportunities, target markets, intelligence gathering on clients & competitors while generating leads for possible sales & following-up sales activity
RecruitmentClient requisitionHuman ResourcesClient Management

Ing life insurance co pvt ltd

Bancassurance Head , Karnataka State

Nov 2003Sep 2007 · 3 yrs 10 mos · Bangalore

  • ♦ Steered efforts for managing ING Vysya Bank distribution channel for IVL in entire state of Karnataka
  • ♦ Achieved enhancement of sales from Rs.18 Lakhs per Quarter to Rs.2.5 Crores
  • ♦ Motivated, trained and demonstrated selling skills to over 50 Managers & 100 Bank Branch Managers. Penetrated the medium and small towns apart from the large Branches spread across the state
  • ♦ Awarded Certificate of Excellence for three years continuously for toping the country in Sales performance.
  • ♦ Accomplished development of new corporate relationships for distributing ING Life Products & Promoted from Relationship Manager to Account Manager in July 2005
  • ♦ Holds distinction of being the only lady in the whole of the country for holding such a responsible and highly delegated positions of authority
Sales managementTrainingSales StrategyTraining & Development

Education

Delhi University

MBA( Business Economics )

Harvard University

Certificate — Psychology

Jan 2025Mar 2025

Banasthali Vidyapith

BSc(Hons) — Computers and Business Statistics

Delhi University

Diploma in Pharmacy — Pharmaceutical Sciences

Sardar Patel Vidyalaya

Bhartiya Vidya Bhavan-Delhi Kendra

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