Shannon C.

Design Manager

Columbia, Maryland, United States12 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in brand marketing and communications.
Expertise in managing strategic marketing initiatives.
Strong leadership in public relations and event management.

Stackforce AI infers this person is a B2B Marketing and Communications expert with a focus on brand awareness and strategic partnerships.

Contact

Skills

Core Skills

Strategic CommunicationsBrand AwarenessPublic RelationsMarketing StrategyEvent Management

Other Skills

Product MarketingStorytellingContent MarketingSocial Media MarketingCampaign ManagementLogisticsB2B Marketing StrategyStrategic PartnershipsSocial MediaEvent PlanningEditingResearchAdvertisingMarketingJournalism

About

Marketing and communications leader with a focus on impacting growth through brand marketing and relationship building. Motivated to reach meaningful results with content that provides immediate value to consumers. In a nutshell, I believe that marketing shouldn't feel like "marketing." Specialties include: brand and positioning, content creation, marketing and communication strategy, partner enablement, customer marketing, leadership and management, organizational communication, social media marketing, public relations writing, event planning, and qualitative research.

Experience

12 yrs 10 mos

Total Experience

4 yrs 5 mos

Average Tenure

7 yrs 6 mos

Current Experience

Accounting seed

4 roles

Director of Marketing and Communications

Promoted

Jan 2026 – Present · 4 mos

Senior Marketing Communications Manager

Jan 2023 – Jan 2026 · 3 yrs

Strategic CommunicationsBrand AwarenessProduct MarketingStorytellingContent Marketing

Marketing Communications Manager

Promoted

Jan 2022 – Jan 2023 · 1 yr

Strategic CommunicationsBrand AwarenessProduct MarketingStorytellingContent Marketing

Marketing Program Manager

Nov 2018 – Jan 2022 · 3 yrs 2 mos

Managed and executed all public relations and social media initiatives
Planned and executed all marketing and communication campaigns within the Salesforce ecosystem
Managed and oversaw all logistics for trade shows and events
Wrote customer stories and assist in management of customer relationships
Worked with the Director of Marketing in strategic planning for the marketing department
Assisted the team with e-mail communications, lead generation initiatives, and sales collateral
Managed and executed co-branded campaigns with partner network

Strategic CommunicationsBrand AwarenessProduct MarketingStorytellingContent Marketing

Central pennsylvania youth ballet (cpyb)

4 roles

Director of Strategic Marketing and Communications

Promoted

Mar 2018 – Nov 2018 · 8 mos

Managed the marketing team and all initiatives that come from the marketing department
Created, executed, and evaluated all marketing for CPYB's productions and anything performance related
Lead on social media including: Facebook, Twitter, Instagram, LinkedIn, and Snap Chat
Planned and managed crisis communication plans
Managed media relationships and public relations on a local, national, and international level
Part of the strategic planning team focused on the health and continuation of CPYB

Strategic CommunicationsBrand AwarenessStorytelling

Marketing Manager

Promoted

Aug 2016 – Mar 2018 · 1 yr 7 mos

Created marketing pieces and managed campaigns for all training programs including Children's, Primary, and Pre-Professional divisions
Video production assistant for all CPYB company and training specific videos
Supported the Student Affairs Department by way of customer support training, materials, and reporting

Strategic CommunicationsBrand AwarenessStorytelling

Logistics Team Manager

Sep 2014 – Aug 2016 · 1 yr 11 mos

Managed customer support for all three locations and trained customer support representatives
Ran all processes for enrollment including year-round, summer, and performance-related programs
On-call for customer issues and needs.
Managed and updated the student management system for all programming

Marketing and Communication Intern/Assistant

Dec 2013 – Aug 2014 · 8 mos

Ran marketing campaign for Children's Division summer programs
Assisted with e-mail creation and social media posts
Provided reporting on completed campaigns
Document management of historical information to ensure proper documentation of CPYB history

The pulse: messiah university media hub

Director

Jun 2013 – May 2014 · 11 mos · Grantham, Pennsylvania

Developed an overall vision and strategy for student media on campus
Assessed organizational climate via qualitative research
Served as the primary Pulse student liaison to the administration
Worked to ensure excellence in student media production by identifying areas where professional development is necessary and providing training to ensure those needs are met
Acted as representative to Student Forum, served on SGA Leadership Council, and attended Leadership Summits
Conducted end of year assessment and participate in advanced planning
Created and implemented promotions via public relation writing outlets
Managed, implemented, and evaluated Pulse events