Antonella Bonanni

CEO

New York, New York, United States22 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

17+ years of global marketing leadership experience.
Drove $6.2B+ in influenced pipeline.
Expert in AI-powered marketing strategies.

Stackforce AI infers this person is a Marketing Executive specializing in IT Services and B2B SaaS.

Contact

antonella.bonanni@cognizant.com LinkedIn

Skills

Core Skills

Marketing StrategyIntegrated MarketingGlobal MarketingMarketing Management

Other Skills

AnalyticsB2BBrand AwarenessBudget ManagementBusiness DevelopmentClient EngagementCommunicationsCompetitive AnalysisData-driven MarketingDigital ExperienceDigital MarketingEmail MarketingEvent PlanningGrowth StrategiesHealthcare Marketing

About

Global marketing executive with 17+ years of experience leading brand transformation and high-performing teams for Fortune 200 and 500 technology firms. I currently oversee integrated marketing strategy across the Americas for a $19.4B global IT services leader—but my impact is borderless. From piloting AI-powered campaigns that scale worldwide to building global marketing playbooks adopted by regional teams across EMEA and APAC, I operate as a global force shaping brand presence and pipeline at scale. With deep experience in AI innovation, B2B SaaS, demand gen, and international market expansion, I lead with both strategic vision and operational rigor. My marketing initiatives have driven $6.2B+ in influenced pipeline, grown client engagement 44%, and repositioned brands from legacy to next-gen across analyst ecosystems. I thrive on orchestrating diverse global teams, navigating cultural nuance, and turning strategy into results with speed and clarity.

Experience

Cognizant

2 roles

Chief Marketing Officer, Americas - US, Canada, Latin America

Promoted

Apr 2021 – Present · 4 yrs 11 mos

Antonella directs industry go-to-market marketing strategy for the Americas (US, Canada and LATAM), a $14B business across 7 industry verticals. She has built and scaled the account-based marketing team to enable client centric marketing for priority clients around the globe. Lead a team of 55+ people with a client-led approach - driving revenue, building relationships and enhancing reputation - helping clients create value. She delivers strategic leadership to develop holistic marketing strategy for global IT consulting firm. She leads integrated marketing and digital experience team to engage global audiences across all industries from brand to demand, representing 75% of firm’s book of business. And, she directs creation of data driven marketing strategies and programs combining digital and physical to build brand awareness and generate demand. Together, her team uncovers key client engagement insights for sales teams by using best-in-class marketing technology stack to connect all marketing avenues including display, social, web, and experiential event marketing.

MarketingIntegrated MarketingDigital MarketingData-driven MarketingClient EngagementMarketing Strategy

AVP, Head of Healthcare & Life Sciences Marketing

Aug 2018 – Mar 2021 · 2 yrs 7 mos

Wipro limited

Global Head of Marketing

Apr 2017 – Aug 2018 · 1 yr 4 mos

Directed global marketing team in health business unit valued at $1B+ with $5M budget for IT consulting and services firm with 160K employees and $11B in annual revenue. Drove growth in $1.6M marketing-influenced pipeline. Delivered innovative marketing strategies to guide industry analysts and advisors. Led transformation of marketing function into profit center and enabled entrance to Leaders Quadrant in Everest PEAK matrix.

MarketingGrowth StrategiesIndustry Analyst RelationsGlobal Marketing

Tata consultancy services

Head of Marketing

Sep 2014 – Mar 2017 · 2 yrs 6 mos

Led diverse and distributed marketing team with global footprint and 150 clients for IT consulting and business solutions firm with 696K employees and $25B in annual revenue. Oversaw media planning and PR agency relationship.

MarketingMedia PlanningPublic RelationsMarketing Management

Accenture

2 roles

Sr. Manager of Marketing

Promoted

Jan 2008 – Aug 2014 · 6 yrs 7 mos

Led all global marketing and communications for $1.2B health services unit to propel fastest growing unit and one of firm’s top 5 strategic growth initiatives.

MarketingCommunicationsStrategic Growth InitiativesMarketing Management