Apr 2023 – Mar 2026 · 2 yrs 11 mos · Hybrid

• Leading offline consumer brand marketing for UPI, Card Machine, Enterprise and Bank alliances along with events at a Pan India level
• Responsible for ideating & executing marketing campaigns to drive consumer
• growth. Campaigns like Festive Dhamaka, Shubh Din & more with a 360-degree
• approach including OOH, Radio, Offline collaterals for retailers
• Leading a team for driving user growth by ideating and implementing specific
• marketing initiatives at micro level within regions
• Responsible for all offline communication including for UPI, POS, Enterprise ,
• banking alliances, fast tag & other businesses
• Responsible for ideating and executing BTL campaigns and lead all critical offline
• events including Invest UP – presence of PM, CM & other delegates
• Led the complete brand refresh for Paytm offline marketing including the latest
• QR and other key communication collaterals
• Planning & execution of retailer boards for merchant stickiness and visibility
• across the country

Aug 2021 – Apr 2023 · 1 yr 8 mos · Hybrid

• Leading offline brand marketing for UPI, Card Machine, Enterprise and Bank alliances along with events at a Pan India level
• Responsible for ideating & executing marketing campaigns to drive consumer
• growth. Campaigns like Festive Dhamaka, Shubh Din & more with a 360-degree
• approach including OOH, Radio, Offline collaterals for retailers
• Leading a team for driving user growth by ideating and implementing specific
• marketing initiatives at micro level within regions
• Responsible for all offline communication including for UPI, POS, Enterprise ,
• banking alliances, fast tag & other businesses
• Responsible for ideating and executing BTL campaigns and lead all critical offline
• events including Invest UP – presence of PM, CM & other delegates
• Led the complete brand refresh for Paytm offline marketing including the latest
• QR and other key communication collaterals
• Planning & execution of retailer boards for merchant stickiness and visibility
• across the country

Mar 2018 – Aug 2021 · 3 yrs 5 mos · Greater Delhi Area

• Launched PhonePe in multiple cities. Initiated & aligned regional marketing across all regions.
• Executed PhonePe's first City Launch campaign 'Main Bhi Daddu' with Amir Khan across Delhi NCR, Jaipur & Lucknow
• Ideated & executed marketing pilots leading to increase in market share across critical sectors
• . Responsible for ideating and launching the innovation - Customtomized QR with merchant Photograph that led to 15% market share gain across merchants
• .Designed & innovated key preminum designs /collaterals for enhancing PhonePe's visibility across Key accounts
• Strategize B2B & B2C marketing collaterals & offers for the marketplace to ensure maximum brand visibility
• Conceptualize the marketing strategy for the Zone and successful implement the same to service both near term and the long-term business needs of PhonePe
• Planned and executed marketing campaigns like Spin the Wheel to enhance merchant onboarding and create buzz in market places
• Devised activities for the team members to ensure engagement within the team as well as extensive brand visibility
• Launching & activating various new zones with marketing activities
• Involved in segmentation, targeting and positioning of marketing City launch for Pan India
• Appropriate media selection for marketing campaigns
• Developing key account proposals with unique ideas for merchant closure

Dec 2014 – Mar 2018 · 3 yrs 3 mos · Greater Delhi Area

• Strategizing comprehensive marketing plans for all Fever Entertainment events.
• Execution of 360 degree marketing plans for all Fever Entertainment properties including print, radio and online plans.
• Strategic tie ups for cross promotions with magazine partners, television channels, on ground partners.
• Handle complete media for all clients on board for all Fever Entertainment events including the 10th edition of the biggest youth festival – HT City Youth Nexus
• Client servicing – Ensuring proper deliveries in terms of daily event reports, print ad copies, online buzz, radio bytes to all clients.
• Generating buzz on social media by strategizing online plan. (Currently handling Fever Entertainment official Facebook page. Ensuring regular updates by Fever team as well as intriguing college students to post on Fever Entertainment page)
• Developed unique brand solutions for clients which helped organization fetch more monies.
• One point contact for client integration's and proposals for client specific requirements from ideation to execution. (Suggested innovative ideas for Vodafone, Toyota, Askmeonfashion.com, AmericanSwan and Silver Pearls that made them come on board for Youth Nexus)

Nov 2011 – Dec 2014 · 3 yrs 1 mo · Delhi, India

• Responsible for the Marketing and Brand promotion of NewsX and India News
• Successfully handled brand campaigns including visibility campaigns during Elections, Mandate with Destiny (NewsX), Kissa Kursi Ka (India News), NewsX No.1, The X Factor etc across B2C and B2B platforms.
• Executed effective Media planning and buying across Print, Radio, OOH, Digital, Mobile marketing besides cross promotions.
• One point contact for Sales solutions and proposals for client specific requirements from ideation to execution (vignettes, events, activations, fillers, on air properties, brand integrations).
• Developed unique branding solutions beyond the regular FCT for clients by creating customized innovative pitches for clients going beyond on air programming.
• Handling Agencies and vendors – Creative Agency, Barter Agencies, Event Agency, Merchandise vendors
• Creating brand and revenue opportunities through tie ups, events, activations and partnerships.
• Create and leverage on alliances with key partners, media, events, brands.
• Analysis of TAM ratings, competition, program performance for formulating marketing plans, plotting of FPC, editorial and sales support.
• Responsible for the PR strategy of the group from drafting of releases to ensuring coverage.
• Managing brand image building and awareness campaigns. Devised & implemented pre & post marketing activities for successful launching of new products/ shows
• Planning of the ‘Fixed Programming Chart (FPC)’ on a weekly basis based on TAM ratings.
• Initiating and executing media barters and strategic alliances with other brands
• Operational Planning, Costing, Agencies and Vendor Co-ordination, Vendor Management, Inter-department co-ordination.
• Involved in planning and executing BTL activities as a part of brand building in B2B and B2C space.
• Use 360 degrees approach on the brand Conceptualization, planning, and execution of Events along with working on very client specific events.

Mar 2011 – May 2011 · 2 mos · Delhi

• Handling events, Client servicing and back end work in business development
• Synopsis:
• Have handled two major events for Gaursons and Idea Cellular
• Worked on the pitch of major clients.
• Preparation of dockets etc

May 2008 – Jul 2008 · 2 mos · New Delhi