Apr 2024 – Jul 2025 · 1 yr 3 mos · Bengaluru, Karnataka, India

• Lending - Retailer & Distributor.
• Commerce - Staples.

Jun 2022 – Mar 2024 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Strategy @ COO’s Office for New Categories

Jan 2022 – Jun 2022 · 5 mos

• City launches, Merchant acquisition and retention and Revenue generation in Andhra, Telangana, Karnataka, Tamil Nadu and Kerala via a Distributor led model.

Oct 2020 – Dec 2021 · 1 yr 2 mos

• Launched Chennai city and scaled it from 0 to a 6 member team generating >$1.2M monthly revenue
• Launched 11 cities in a hub & spoke model - Vellore, Puducherry, Hosur, Ranipet, Ambur, Vaniyambadi, Dharmapuri, Krishnagiri, Villupuram, Karaikal and Cuddalore
• Launched 15 cities in a distributor led model - Thanjavur, Kumbakonam, Pudukottai, Karaikudi, Nagapattinam, Virudhunagar, Rajapalayam, Sivakasi, Theni, Namakkal, Karur, Tirunelveli, Tuticorin, Nagercoil and Kanyakumari
• Handling Onboarding, Engagement and Sales of 5 revenue generating Products for above mentioned cities : Lending, Card swipe machines, Deposit accounts, Insurance and Loyalty cards.
• Handling Distributor Lending: >$0.5M monthly disbursal with healthy revenue contribution and MoM growth
• Supporting Product Developments: Mobile App for the Internal Field Sales executives, Reporting Dashboards for Sales Managers and Lending Dashboards for Customers/Distributors

Apr 2020 – Sep 2020 · 5 mos

• Wearing multiple hats at regional level during Covid times
• UberMedic
• Bajaj Partnership
• Driver Care Fund

Oct 2018 – Apr 2020 · 1 yr 6 mos

• Function: Product/Business (2019-2020)
• Marketplace for Auto product in Chennai city
• Encompassing driver acquisition, engagement & support and rider marketing & demand generation
• Devising driver incentives and processing payments >$50k weekly
• Function: New Supply (2018-2019)
• New Driver Acquisition (car & auto) in Chennai via two channels
• (1) In-house Field team : 6 team leads and 100+ sales executives
• (2) 3rd party agency model
• Worked on channel diversification, spend reduction, funnel growth and improvement, cost of supply, payments and compliance

May 2017 – Sep 2018 · 1 yr 4 mos

• Created micro-markets (high demand – low completion rates) within the city to surgically maximise completed trips using in-app tools, partnerships and supply positioning
• Worked on growth and marketplace improvement at Airport, Railway Station and Metro stations
• Led the tender process for Chennai Central Railways, Chennai Airport and Chennai Metro – eventually securing rights to setup on-ground operations.
• Led a rider street team to push on-ground acquisition at hotspots across the city focussed on delivering the lowest acquisition spend across India

Jun 2016 – Apr 2017 · 10 mos · Chennai Area, India

• Product: The 10K Club
• Focus on building customer base and ensuring rapid growth in revenue for the company
• Building new partnerships and maintaining healthy relationships with new and existing brands
• Creating partnerships with events for brand recognition and focused sales
• Analyzing existing partnerships and new proposals, measuring ROI and executing strategies to expand the business
• Working in liaison with the operations and logistics team to streamline processes and develop efficient business practices
• Actively interacting with customers for valuable feedback and providing support.
• Devising best marketing strategies through social media (Facebook, Instagram); handling social media accounts and communicating with media and bloggers to promote The 10K Club as a brand for the community
• Recruiting college interns and training them to work as influencers for the brand
• Creating storyboards to attract sponsors and conducting events for brand promotion and direct sales

Oct 2015 – Mar 2016 · 5 mos · Poonamallee

• Successfully managed the cycling department, Btwin
• Increasing revenue with bulk sales keeping in mind the margins and sales quantities
• Developing and implementing strategies for increasing walk-ins and sales
• Successfully managed and maintained the layout and standards for the cycling department
• Fill in for other positions at store when needed

May 2012 – Jul 2012 · 2 mos · Chennai, India

• It was a great experience working for Dr. Maya Vedamurthy, Dermatologist. Working at the front desk at a high profile clinic like RSV was very challenging. It was 7 hours of attending calls, fixing appointments and mainly greeting the patients at the clinic and finding an opening for them. I had to enter every patients details into our system before they met the doctor.
• By the end of two months, it improved my interpersonal and multi-tasking skills and taught me to be organised and efficient.