Aug 2018 – Jan 2021 · 2 yrs 5 mos

• Global MGM analytics

Sep 2016 – Jul 2018 · 1 yr 10 mos

• Global Member Get Member Analytics team drives solutions to improve acquistions via Card Member Referrals. In this position, I lead a team to achieve higher acquisitions across markets through this channel by driving decisions through analytical projects. Key areas of focus include:
• 1) Improving user journey experience of the referral process for card members and prospects through iterative A/B testing
• 2) Analysis and optimization of offers for referral program
• 3) Analysis of gaming tendencies in referral program to arrive at necessary controls
• 4) Analytics powered decisions to find newer avenues to improve the penetration of referral program usage among the card members
• 5) Periodic reporting and monitoring of the channel performance

May 2015 – Aug 2016 · 1 yr 3 mos

• Paid Search Analytics
• Responsible for improving Paid Search strategy and analytics for AU, NZ and ES markets
• Worked on multiple projects including Existing Customer Identification and Treatment in Paid Search,
• Ad-copy theme creation for Testing using Text Mining of own and Competitor's ads, Repeat Visitor Affinity analysis, Paid Search for Mobile
• Using SAS, SQL and Excel
• Have been top performer for two continuous years

Jan 2014 – Apr 2015 · 1 yr 3 mos

• Paid Search Analytics:
• Testing of ad-copies and landing pages and implementation of learnings to improve performance of Paid Search ads
• Use bid multipliers and effectively implement them based on Geography and Time of Day to target Paid Search ads
• Create and implement strategies to target repeat visitors
• Digital journey analysis to improve visitor experience

Jun 2012 – Jan 2014 · 1 yr 7 mos · Bangaluru

• HR Analytics :
• Estimated ideal amount of overtime bonus for hourly employees employing statistical techniques
• Used text mining and sentiment analysis for understanding the internal employee surveys conducted
• Profiled resumes before interview round using Text mining
• Profiled leadership qualities and assessed the training requirements using Logistic regression and Association Analysis.

May 2011 – Jun 2011 · 1 mo

• Worked on an independent Macro Economic project that involved forecasting WPI inflation and analysing the correlation between WPI Inflation and BSE SENSEX.

Aug 2010 – May 2012 · 1 yr 9 mos

• Recipient of Scholarship from Madras School of Economics for two continuous years for achievements in academics.
• Worked on thesis under the guidance of Dr. D.K Srivastava on the topic, "Impact of Fiscal Transfers on Own Tax Effort: A Panel Data Study on Indian States".