Sep 2024 – Sep 2025 · 1 yr · California, United States

• ★ Product selected by Tech for Good - AI for Changemakers program (sponsored by AWS and Google), validating the social impact and technical innovation of AI-driven mental health solutions.
• ★As a Volunteer PM, spearheaded the design and development of Live AI and Train AI features, pioneering human-in-the-loop learning systems that improved data modeling accuracy and model performance through continuous user feedback loops.
• ★ Leveraged behavioral signals, real-time user feedback, and predictive analytics to drive AI enhancements, resulting in measurable improvements to ETL pipeline performance and model precision.
• ★ Partnering with UX designers, I’m co-leading a mobile-first redesign to deliver a more intuitive and compassionate user experience.

Jul 2023 – Mar 2024 · 8 mos · Toronto, Ontario, Canada

• Drove growth strategy and campaign execution for Fortune 500 clients, managing multi-million dollar paid media portfolios while leading cross-functional teams to deliver measurable business impact.
• ★ Owned end-to-end marketing strategy and execution for Whirlpool, Columbia Sportswear, and Kenvue (Johnson & Johnson), developing data-driven paid media strategies that optimized ROAS and accelerated client growth objectives.
• ★Built and managed a high-performing team of 4 direct reports, establishing workflow optimization processes, implementing performance frameworks, and providing strategic mentorship that elevated team capabilities and campaign outcomes.

Mar 2022 – Jun 2023 · 1 yr 3 mos · Toronto, Ontario, Canada

• ★ Transitioned to continue managing the substantial Dyson Account.
• ★ Managing and overseeing Whirlpool, McCain, and Columbia paid media accounts.

Jul 2021 – Feb 2022 · 7 mos · Toronto, Ontario, Canada

• ★ Spearheaded all paid social media campaigns for top brands like Dyson, Air Canada & Chick-fil-A.
• ★ Strategically assisted brands exceed KPIs and benchmarks each quarter by tapping into opportunities with Meta, Pinterest, TikTok, LinkedIn and Twitter.

Oct 2019 – Jul 2021 · 1 yr 9 mos · Toronto, Canada Area

• ✦ Collaboratively managed campaign strategy and execution for 2 products across channels; LinkedIn, Instagram, Facebook & Twitter.
• ✦Worked cross-functionally to develop integrated marketing communication plans for quarterly product launches, digital and mobile offerings.

May 2019 – Sep 2019 · 4 mos · Toronto, Canada Area

• ★ Worked toward the continuous improvement of content, including product images, on product details pages (PDPs) across Automotive, on Canadian Tire Website
• ★ Assisted the UX team in conducting A/B tests and User Experience tests
• ★ Proactively designed first of its kind, unique imagery for categories under Automotive
• ★ Effectively revised product copy based on season and consumer insight
• ★ Worked cross-functionally and liaised with external clients to maintain production specs

Jan 2019 – Apr 2019 · 3 mos

• ★ Optimized company website, designed creative solutions, including the annual convention magazine, monthly newsletters and social media graphics.
• ★ Delivered impactful digital marketing campaigns that enhanced WFG brand visibility and engagement.

Nov 2018 – Jan 2019 · 2 mos

• ★ Supported senior management in aligning corporate marketing plans with overall business goals.
• ★ Conducted market research and analysis to inform strategic decisions.

Apr 2017 – Nov 2017 · 7 mos · India

• ★Successfully executed multi-channel marketing campaigns for top brands in Chennai - South India, including print media, digital, Out-of-Home Media, Television and Radio Jingles.

Sep 2016 – Mar 2017 · 6 mos · India

• ★ Scripted engaging content for various mediums; website, brochures, itineraries, articles, newsletters, etc.
• ★Single-handedly managed their Facebook and Instagram pages.

Jun 2016 – Jun 2016 · 0 mo · On-site

• ★ Assisted in creating and delivering engaging educational activities for young learners, supporting classroom management, and fostering a positive and inclusive learning environment.

Jun 2015 – Jun 2015 · 0 mo · On-site

• ★ Assisted the award-winning Senior Television Journalist, Sam Daniel Stalin at NDTV with covering LIVE news across Chennai, India for NDTV.
• ★ Gained valuable experience in hard news reporting, writing and editing.

Nov 2014 – Apr 2017 · 2 yrs 5 mos · Chennai, Tamil Nadu, India · On-site

• ★ Key contributor at Anna University’s Electronic Media Research Centre (EMRC) to the production of digital content for Massive Online Open Courses (MOOC), serving as a Content Developer, Voiceover artist and Transcriber.
• ★ Led impactful campaigns to promote digital learning among government schools and colleges.

May 2013 – May 2013 · 0 mo · Chennai, Tamil Nadu, India · On-site

• ★ Assisted the Head Copywriter in drafting articles for the 'Hindu Education Plus' and 'The Hindu Bridal Mantra' Magazine.
• ★ Developed skills in journalism, copywriting and content Marketing.

Jun 2012 – Jun 2012 · 0 mo · On-site

• ★ Assisted Radio Jockeys with content snippets, special requests and interviews.
• ★ Successfully coordinated with celebrity PR managers to secure high-profile guests like Deepika Padukone, Milka Singh, etc on the show.