Jul 2023 – Jun 2024 · 11 mos

• Solved Retention and Reactivation at Scale (100Mn+ MAU) and improved retention from 82% to 89.7% MoM in app using Growth levers (Product Led Growth, in-App Communication & Performance Marketing )
• 1. Within 30 days of joining launched Spin the Wheel games (1st time at Paytm level) as product growth initiative to improve month on month retention (1 transaction) resulted in incremental 20% lift on transaction from game. Also resulted 50% increase in App traffic from high probable churn users. launched multiple games like Bear Claw and Treasure hunt as user growth initiatives.
• 2.Working on improving month on month retention of high probable churn users through various categories offers using all the marketing channels via Clevertap (Push/WA/SMS/Email/Native Banners)and Performance Marketing ( Google Ads and Meta Ads)
• 3. Launched dedicated product offer page for probable churn users to increase visibility of offers and reduce churn %.
• 4. Collaborating with different stakeholders and category manager (Travel, Recharge, UPI & Entertainment) to offer best discounts/offers to increase user intent to complete transaction.

Oct 2022 – Jul 2023 · 9 mos · Gurugram, Haryana, India

• Worked on Retention/Growth/CRM (BharatPe & Postpe) & Performance Marketing (12% Club - Google Ads & Meta Ads - 3Cr. Monthly Budget) - 8Mn+ MAU. Managed Loan book of 500Cr+ Monthly and 2Mn+ Active Credit Card Users
• 1. Planning and execution of all CRM marketing
• campaigns (Notifications, Whatsapp & InApp)
• 2. Owning campaigns execution & measurement for all channels.
• 3. Setting up & automating all key consumer Lifecycle Journeys across channels.
• 4. Mapping customer journeys and identifying key events to constantly improve campaign performance for automated campaigns.
• 5. Working in conjunction with the product/Tech/
• creative team to set up campaigns, update and track
• all the key performance metrics (Uplift, CTR, Open rates, conversions etc.) across channels and setting up key marketing events with product team.
• 6. Identify churn cohorts and minimize it by setting up churn prevention lifecycles as well as win-back
• campaigns.
• 7. Track, measure and analyze campaign performance & continuously optimize them.
• 8. Experiment with new cohorts, messaging &
• channels. Analyze impact.

May 2022 – Sep 2022 · 4 mos · Gurugram, Haryana, India

Jun 2021 – May 2022 · 11 mos · India

• Working on reporting of campaign success metrics on different programmatic channels like DV360,
• Criteo, RevX, RTB House and Verizon Native for the clients in different industry verticals like E-Commerce, OTT & lifestyle.
• Analysing delivery of performance campaigns by performing Placement,Creative, Campaign,Device, ad position, viewbility & Product analysis on google analytics & DCM and curating insights to optimise the campaigns towards the business objectives.
• Working very closely with the brand POC & account managers to participate actively in day to day
• activites for account management of leading B2C clients.
• Using tools like Mix Panel and Apps Flyer for optimising campaign and giving best user journey insights for brands to take decision from business perceptive.
• Working on Google Ads & DV 360 for growing brand through Performance marketing and Branding.
• Managing different campaign like Search, UAC, PMax, Video Campaigns & Publisher deals
• Also working closely with different Affiliate Partners for quality lead generation.

Oct 2020 – Jun 2021 · 8 mos · Raipur, Chhattisgarh, India

• 1. Responsible for pre-proposal activities like site feasibility confirmation & site drawings before the commencement of work.
• 2. Responsible for coordination, scheduling & cross-function integration between client, contractor & vendor.
• 3. Responsible for preparation of schedule on Microsoft Project 2016  and all civil & electrical work for Installation area as per Atomic Energy Regulation Board (AERB) guidelines.
• 4. Ensure site preparation before the arrival of equipment and site safety as per EHS guidelines for the unloading of equipment.

Apr 2019 – Jun 2019 · 2 mos · Bangalore

• Project Management and Consultancy & Transaction Advisory Services are profile I have worked in. In PMC worked in SEZ area understood documentation required and approval process,learned different Civil Interior fitouts, Vendor selection process, Managing audit documents such as Quality checklist and HVAC installation and ducting process.
• In TAS was involved in market study of Bangalore and stacking of different commercial Business TechPark.

Jan 2018 – Jan 2018 · 0 mo · greater noida