May 2020 – Dec 2022 · 2 yrs 7 mos · Noida Area, India

• Gramoday is a social network marketplace for agriculture community (farmers and SMEs) which allows users to share daily commodity prices across Indian mandis, discover new buyers/sellers for P2P transactions and create/manage their online store.
• Grew the mobile app adoption to 20% DAU/MAU, 4.5-star rating, 25%+ terminal
• retention rates and 50K+ users (>90% being organically acquired), along with 2 web
• products (external and internal facing)
• Tech Stack - MERN stack web applications and Kotlin-based android app with AWS-cloud-native infra, docker-based containerisation and bitbucket-pipelines for CI/CD
• Had to shut down finally due to limited market potential in discovery and
• (non-lending) P2P transaction enablement
• https://play.google.com/store/apps/details?id=net.gramoday.agriculture&hl=en_IN&gl=US

Dec 2018 – Apr 2020 · 1 yr 4 mos · Noida, Uttar Pradesh, India

• Agrilinks was a full stack managed marketplace for Fruits & Vegetables where we connected farmers with mandis and retailers.
• Almost half of the SKUs were sourced directly from the farmers via collection centres where farmers were compensated basis quality grades of their produce and this led to an average of 10-20% better prices compared to their local mandi
• The produce was delivered to the retailers with excess stock sold in the mandi. In a market with extremely high returns, we achieved less than 5% returns because of farmer sourcing and efficient sorting grading ops at the distribution centre
• Achieved 20%+ operating margins at a scale of 2 TPD for 10 SKUs across 20 customers
• 2 key realizations led to the pivot
• 1) Scalability limitations of the model
• 2) Much bigger opportunity brewing in front of us of solving the information layer problems in the transactions, viz, lack of discovery and information asymmetry by leveraging smartphone and internet

Apr 2017 – Oct 2018 · 1 yr 6 mos

• Most of the engagements in the Food & Agribusiness Industry in India, ASEAN, Africa, Middle East and Australasia
• Themes such as Market Entry Strategy, New Business Strategy, Feasibility Studies, etc.
• Sub-Sectors such as Fisheries & Aquaculture, Poultry, Grains, Horticulture, etc.

Apr 2016 – Mar 2017 · 11 mos

• Investment Strategy Consulting Division.

Jul 2015 – Mar 2016 · 8 mos

• M&A Division.

May 2014 – Jul 2014 · 2 mos · Mumbai Metropolitan Region

• Acquisition Scorecard development for Private Label Credit Cards using Machine Learning and Logistic Regression models.

May 2013 – Jul 2013 · 2 mos · Ahmedabad

• Quantifying the informational relationship (lead lag) between the spot market and the derivative market.