Jun 2025 – Present · 11 mos · Remote

• As the host of the Talking Headless Show, I provide insights and practical advice on the world of analyst relations. I bring together top professionals and tech analysts to discuss best practices for analyst engagement and staying relevant in the ever-changing technology landscape.

Jan 2023 – Present · 3 yrs 4 mos · Potomac, Maryland, United States · Remote

• As a Principal Research Director at Info-Tech Research Group, I cover the evolving landscape of Enterprise Apps, Martech, Collaboration, Productivity, CX, and AI platforms. With over two decades of experience as a tech-savvy marketer and a serial CMO, I've had the privilege of guiding startups to high double-digit growth and helping organizations navigate complex digital transformations.
• My passion lies in bridging the gap between business strategy and technology. I advise companies—from ambitious SMEs to large enterprises—on critical areas like go-to-market strategy, marketing analytics, and the strategic implementation of AI in enterprise and information discovery. My work is focused on ensuring that AI initiatives drive tangible business value, not just technical prowess.
• I am a regular speaker and have had the pleasure of presenting at major conferences on topics including:
• The Importance of Business Value in the Age of AI: Advocating for a business-first mindset to ensure innovations move the needle.
• AI for Revenue, Customer Experience & Team Performance: A framework for prioritizing AI projects to boost key business outcomes.
• AI for Smarter Marketing: Easier Said Than Done: A practical guide to cutting through the AI hype and securing stakeholder buy-in.
• My published work includes a paper in the Journal of Applied Marketing Analytics, "How marketers can use the power of an AI/ML model to identify and predict customers." I'm also honored to have been recognized as a Washingtonian Top 100 Tech Titan and a Washington Business Journal Minority Business Leader.
• Let's connect and explore how we can use a pragmatic, business-first approach to leverage AI for exponential growth.

Mar 2022 – Sep 2022 · 6 mos · Santa Monica, CA (Remote - Washington DC Baltimore Area) · Remote

• Modified and moved the lead generation strategy from very organic founder-based outreach to a regular marketing cadence. 3x times meetings and met sales pipeline goals
• Worked with the sales leader to provide account-based sales collateral at the bottom of the funnel to help engage opportunities and help conversion
• Established new advertising channels with performance marketing, email marketing, and marketing automation-based email drip campaigns
• Negotiated contracts with software review sites like Trust Radius and G2 Crowd and set up ABM campaigns
• Handled the Public Relations, Analyst outreach
• Got exceptional results from an industry trade show event by mobilizing a cross-functional team to build relationships with customers and high-value prospects
• Established pricing and packages, plus a concept of quick start for time to value to convert pipeline faster
• Streamlined the content strategy and established a content calendar and a syndicated podcast that increased brand awareness
• Created a marketing-qualified pipeline (# and $) commit for 2022. Created and managed a marketing budget to hit the ARR goal. Exceeded the meeting and marketing-generated pipeline.
• Introduced demand gen channels: email paid search, paid social, webinars, case studies, podcasts, virtual and in-person events, LinkedIn, G2crowd campaigns, etc. Direct all inbound marketing channels: website, content, PR, etc.
• Built a structure for sales and marketing KPIs related to lead generation, pipeline development, and relevant SaaS metrics. Introduced a marketing stack and integrated to Salesforce
• Sales enablement supports sales in acquiring new logos, increasing win rates, improving sales cycles, and winning against existing and new competitors.
• Product Marketing through the website, case studies, customer interviews, product launch materials, and customer collateral. Created a new pricing widget for attracting top of the funnel

Jan 2020 – Mar 2022 · 2 yrs 2 mos · United States

• As Vice President of Marketing for Leap, my primary focus is growing the organization’s footprint by implementing the overall marketing strategy. Taking Leap's application that digitizes every stage of the in-home sales process to new verticals and supporting the expansion of Leap’s partner and integration network. Collaborate with the excellent colleagues to achieve Leap’s vision of obtaining market-wide adoption of its platform by the home service industry.
• The problem Leap solves -
• Problem: The home improvement industry knows that problems exist between the various stages of the sales process, estimates, and production that could prevent these businesses from scaling and may be time-consuming.
• Solution: The Leap team built a platform that makes the process easy, paperless, secure, and error-free and a better experience for customers.

May 2017 – May 2024 · 7 yrs · Washington D.C. Metro Area

• Teaching Digital Marketing & Communication to :
• The Global Executive MBA (GEMBA) is a world-class senior management training program from ESADE Business School, Georgetown University and INCAE
• Georgetown University’s Global Competitiveness Leadership Program (GCL) is a one-of-a-kind fellowship dedicated to promoting a new generation of socially responsible, innovative and ethical leaders in the Ibero-American region.
• Army Leaders Program

Jan 2016 – Jan 2022 · 6 yrs · Washington D.C. Metro Area

• Coglide provide sales and marketing teams with smart tools, actionable insights for growth

Jan 2015 – Jan 2020 · 5 yrs · Mclean, Virginia

• Achieved triple-digit growth YoY in overall revenue. Managed the budget and proved ROI with best conversions of prospects using email marketing, content, events, webinars, trade shows, and social media.
• Helped Surefire Local a marketing technology company win the INC 5000 for six years in a row. Developed and established the marketing team to be the best at customer experience, marketing lead generation, sales support, brand awareness, and marketing campaigns.
• Created a unique AI/ML model for customer segments to identify and prioritize best matches for sales.
• Always on the cutting edge of new marketing tech and channels. Established and produced the No.1. Remodeling industry podcast with Renowned author Mark Richardson.
• Setup the marketing organization with training and mentoring to focus on lead generation to sales, acquiring and retaining customers. Created campaigns for a digital toolkit, recruited a team. Influenced the sales process to move from cold calls to using a predictable nurture process. Provided a conceptual model for identifying the best prospects using Artificial intelligence (AI) and Machine learning. Good knowledge of Voice Assistants and their use in marketing.
• Used Data & Market research to determine the right messaging needs of the audience. Translating complex technology into simple messaging to make it easy for customers to understand.

Jan 2013 – Jan 2022 · 9 yrs · Washington D.C. Metro Area

• Software for easy online creation of video invitations for all events.

Jan 2013 – Jan 2015 · 2 yrs · Greenbelt, MD

• As VP Digital Marketing I lead global digital strategy to drive brand and business results and leading a great team of marketing managers and director who manage the web site platforms, software implementation, email marketing, social media marketing, content marketing, inbound marketing, online advertising, Pay Per Click, search engine optimization, data mining, customer segmentation, marketing analysis and predictive analytics.
• I work with senior leaders of all divisions and the CEO to get buy-in for optimal strategic engagement model for supporting regional/market situations across the organization, and then providing guidance on their go-to-market approaches (for major global and local marketing initiatives)
• Digital Marketing Strategy and Implementation: Success using multi-channel promotions in social media email, mobile, web, and other digital media netted over 40M impressions and earned media and increased leads by 10% using social and mobile platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest and new and upcoming platforms.
• Online Advertising : Evaluate and selecth advertising agencies and guide the team on goal setting and managing Pay Per Click (PPC) / Google Adwords, Search Engine Marketing and Social advertising.
• Search Engine Optimization: Implemented a strategy for search engine optimization and that increased traffic by over 170% and drove over 20% more inbound leads
• Manage Marketing functions in the following areas
• Data Science and Analytics: Setting KPIs, measuring and adjusting social media and lead generation campaigns
• Marketing Operations: Enabled over 50% cost saving by moving data and applications to the Cloud and also developing applications and dashboards to increase efficiency.
• Content Marketing: Provided strategy to achieve business objectives through the smart use of inbound marketing in conjunction with search engine optimization.

Jan 2012 – Jan 2015 · 3 yrs · Washington D.C. Metro Area

• Health Challenges Software for Employee Wellness and Gym Member Engagement

Jan 2012 – Jan 2014 · 2 yrs

• Markerly is an influencer technology platform specializing in influencer identification and tracking.

Jan 2010 – May 2024 · 14 yrs 4 mos · Georgetown University School of Continuing Studies, Washington DC

• Teaching three critical courses on evenings and weekends, Digital Marketing Strategy,, “Search, Social and Mobile
• Marketing” and “Marketing Analytics“ to marketing professionals with several years of experience including C Level executives
• Devised curriculum and syllabus for the course and mentored students in new social , web and metric technology
• This opportunity helps maintain and keep abreast with new technology and research and share experiences

Jan 2008 – Jan 2012 · 4 yrs · Washington D.C. Metro Area

• [Sold to Google]
• KikScore is a reputational seal for online merchants and service providers

Jan 2007 – Jan 2013 · 6 yrs · Herndon, VA

• Convinced the executive team to create a senior-level position dedicated to enhancing the organization’s profile, image and brand across various social media channels like Facebook, Twitter, Google+ and blogs.
• Managed agency partners and a six-person team of contractors to reach out to industry influencers, execute content and buzz creation strategy with established KPIs
• Created and implemented a Social Media Policy for the corporation.
• The effects of this strategy have also been a positive change in perception for the company measured by the increase in positive mentions by 40% & 18% of the traffic exits to purchase flow.
• Established brand monitoring & Response, benchmarking and improving reputation, which lead to Network Solutions winning the SNCR Corporate award for Reputation Management using Social media. Used Radian 6 & Hootsuite
• Managed the social media response to four high-level crises, helping to mitigate each crisis and resulting in good media coverage for how the company handled each issue
• Trained employees and managers on how to engage with customers using social media
• Designed and implemented customer education program
• Headed a task force of Customer Support, Technology Operations, Software Product Management, and PR to formulate an outage crisis communication plan
• Established relationships with SBA, Hill staffers of Small Business Committees in the Senate and House & with SCORE CEO and leveraged it to promote joint events and mutual cooperation in the Small Business arena.
• Created “Unintentional Entrepreneurs” campaign focusing on self-employed, newly unemployed entrepreneurs. Included a 5-city tour that resulted in media coverage. The campaign was low cost and was executed in 2 months
• Created and organization Social media workshop for Restaurants and Food Bloggers bringing restaurant owners and chefs along with food bloggers together. Partnered with Yelp. Media coverage included WUSA9 and Washington Business Journal.

Jan 2005 – Jan 2007 · 2 yrs

• Sr. Product Manager • Play a pivotal role in defining and delivering our product strategy for Online Content development tools Develop and manage product life cycle ,coordinate product road map, create product concept, product development & create product requirements, Plan customer research, identify technological challenges and new product feasibility.
• Conducted pricing and product positioning, product road map and product launches. Products include Search Engine Optimization and Paid Search services designed for Small Businesses and Email solutions.
• Was promoted 3 times in consecutive years for excellent project execution and achieving targets.
• Experienced in Search & OnLine Marketing Strategies, Pay per click advertising and web analytics.

Jan 2003 – Dec 2004 · 1 yr 11 mos

• Implemented a support program with a partner with passion leading to high satisfaction and excellent inter-company relations.
• Vocal team member for support strategy for 3 new acquisition projects that lead t increased revenue and great customer reviews

Jan 2001 – Jan 2002 · 1 yr

• Served as the SME for the introduction of a new web hosting product, leading a 20-person team to achieve performance improvements in customer satisfaction. Drove the understanding, modeling and analysis of key metrics and drivers of the technical services business and customer requirements, which included developing and analyzing performance against defined business objectives, plans, forecasts, and targeted results.

Jan 2000 – Jan 2001 · 1 yr

• eCommerce Website projects, Shopping carts, Java and XML, project management