Shatrughan Prajapati

Business Development Executive

Bengaluru, Karnataka, India8 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Achieved 100% increase in user retention.
Boosted Push Notification CTR significantly.
Expert in user engagement and retention strategies.

Stackforce AI infers this person is a SaaS User Engagement and Retention Specialist.

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Skills

Core Skills

User Retention & GrowthEngagement Campaigns

Other Skills

AdvertisingAudio RoomsBloggingBrand CampaignsCTRCVRCampaignsClickbait CopyClicksCohort ExperimentsContent FeedsContent ManagementContent PlanningConversion RatesDaily Journey

About

I specialize in driving user engagement and retention through targeted cohort and communication experiments, significantly increasing DAU and rDAU. My strategic efforts have notably boosted Push Notification CTR, leveraging Celebrity IP notifications for enhanced clicks. Key Achievements: Push Notification CTR: Improved through strategic testing and leveraging Celebrity IP notifications. Cohort Experiments: Increased vernacular CTR and conversion rates in language selection experiments. Retention and Monetization: Enhanced Push Notification CTR and high conversion rates in in-app experiments. Day 0 Uninstalls: Reduced through targeted experiments and effective clickbait copy. I plan and execute engagement campaigns across push notifications and in-app messages, monitoring metrics like CTR, DAU, rDAU, and retention using Moengage. Collaborating with tech and product teams, I optimize push notifications and in-app messaging to enhance user activation and retention. By conducting Root Cause Analysis (RCA) of funnels and trends, I identify actionable insights to continuously improve engagement strategies and drive revenue growth.

Experience

8 yrs 4 mos

Total Experience

1 yr 3 mos

Average Tenure

2 yrs 7 mos

Current Experience

Eloelo

CRM Manager

Nov 2023 – Present · 2 yrs 7 mos · Bengaluru, Karnataka, India

I drive user engagement and retention through targeted cohort and communication experiments, resulting in increased DAU and rDAU.
My strategic testing efforts have significantly boosted our Push Notification CTR, and leveraging Celebrity IP notifications has enhanced clicks.
By experimenting with cohorts, communication, and templates, I've seen a remarkable increase in vernacular CTR and achieved notable conversion rates in language selection experiments.
Focusing on monetization, retention, and engagement strategies, I have improved Push Notification CTR and attained high conversion rates in in-app experiments.
I conduct various targeted experiments to reduce Day 0 uninstalls and develop effective clickbait copy, significantly boosting CTR.
Working on current revenue flow experiments has led to successful conversion rates.
Strategizing, planning, executing, and managing engagement and retention campaigns across diverse communication channels, including push notifications and in-app messages, is part of my daily routine.
I spearhead initiatives to identify untapped opportunities for revenue growth through strategic approaches.
Monitoring daily metrics such as CTR, Conversion, DAU, rDAU, D1 Retention, D0 Uninstall, engagement, and delivery percentages using Moengage is essential to my role.
I work closely with tech and product teams to optimize the efficiency and impact of push notifications and in-app messaging, enhancing user activation and retention.
Planning and executing day-to-day user-level communication via push notifications, flows, and periodic messaging tailored to user preferences and behavior is a key part of my responsibilities.
Conducting Root Cause Analysis (RCA) of funnels and trends to identify actionable insights is crucial to my strategy development.

User EngagementRetention StrategiesPush NotificationCohort ExperimentsMoengageUser Retention & Growth+1

Chingari

User Retention & Growth Manager

Apr 2022 – Oct 2023 · 1 yr 6 mos · Bengaluru, Karnataka, India

Achieved a remarkable 100% increase in user retention for both iOS and Android platforms in the Chingari app through a strategic combination of push notifications, carefully crafted user journeys, and engaging in-app campaigns.
Focused on personalized user experiences and delivering valuable content, successfully retaining existing users and capturing the attention of new ones.
Demonstrated dedication to enhancing the Chingari app, ensuring that users continue to enjoy and engage with the platform.
Excel in engaging and retaining app users through various channels, including crafting compelling push notifications and designing in-app experiences.
Skilled in balancing value provision and maintaining user interest, understanding the importance of crafting seamless user journeys that foster daily engagement.
Dedication to nurturing user relationships and driving app loyalty, making me a valuable asset in enhancing user retention on a daily basis.
Successfully boosted Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU) by over 100% at Chingari, signifying a significant expansion in the app's user base.
Implemented retention strategies that led to soaring daily retention rates, ensuring consistent user engagement with the app.
Achievements reflect proficiency in user growth and commitment to optimizing user experiences, driving exceptional results for the Chingari app through strategic initiatives and data-driven approaches.