Apr 2023 – Present · 3 yrs · Bengaluru, Karnataka, India · Remote

• Providing mentorship to founders signed up with Startup India's MAARG Programme
• Driving cohort programmes for startups in specialised areas of Marketing and business development
• Helping entrepreneurs and startups drive the Marketing Path to Profitability

Feb 2023 – Present · 3 yrs 2 mos · India · Hybrid

• Skyful
• As much as a sky will hold
• As the name suggests, Skyful is a Marketing Advisory that promises to open up a skyful of wonderful opportunities for businesses, entrepreneurs, brands.
• Skyful offers 4 diferent engagement models for businesses and startups across all stages of funding.
• Marketing Advisory across all or specific aspects of brand building, depending on what the business requires
• Fractional CMO consultancy for brands needing CXO counsel, beyond the everyday requirements of marketing. The role helps brands and teams stay true to the goals that the CEO has set out for the business.
• VC, Incubator, Accelerator partnerships - taking on brand mandates for companies funded, incubated or under the aegis of Venture Capitalists, Accelerators, Incubators, and allied specialists
• Mentorship for CXOs, entrepreneurs, startups not knowing where to start with their Marketing goals
• Whilst Skyful is a Marketing Advisory, we have a team of partners to serve specific execution requirements of businesses. This ecosystem works seamlessly with brands - as an extension of Skyful's team - to fill gaps in specialised areas like Public Relations, Performance marketing, Social Media marketing , Funding pitch decks, Digital Marketing ...
• Skyful is #notanotheragency.
• We are bullish about driving the Marketing Path to Profitability for brands and are serving the huge gap that exists in the market, for the right counsel at time and price commitments that businesses can afford.

Aug 2015 – Feb 2023 · 7 yrs 6 mos

• After working for 20 + lovely years at Ogilvy, and helping build successful brands across categories,
• I took charge of creating, building and infusing life into Shopmatic and making it an ecommerce company to reckon with in emerging markets.
• Shopmatic is an international e-commerce company that helps anyone going online succeed in selling their products/ services.
• Have now set up a Marketing Advisory to help startups and businesses navigate the complex world of brand building, digital marketing, and gtm strategies that drive revenues for their business.

Dec 2014 – Jul 2015 · 7 mos

• Took charge of Ogilvy Chennai since December 2014, in addition to heading Soho South.

Apr 2010 – Jul 2015 · 5 yrs 3 mos

• Just taken on as Head of Office for Meridian Bangalore.
• Meridian as most people know, is a full service agency set up to manage conflicting businesses of Ogilvy.
• We are a leaner and tighter team and have 3 great things going for us- great people, great clients and great work that has won many awards.

Mar 2003 – Mar 2010 · 7 yrs

• On moving to Bangalore in 2003, I set up the B2B Practice Group in 6 offices for Ogilvy India. Got external and internal traction going by winning key businesses for the agency across 360 disciplines and creating awareness that the expertise exists within the agency.
• I then, played a key role in setting up the Ogilvy Bangalore Hub for Lenovo and set up Worldwide Campaign Management for the brand. In parallel, looked after communication solutions for International Businesses in addition to the b2b portfolio.
• After the Hub, I oversaw the non-advertising disciplines in Ogilvy Bangalore- Public Relations, Direct Marketing and Interactive Communications and Action.
• Through the roles, I continued to head Training for Ogilvy Bangalore.

Mar 1995 – Mar 2003 · 8 yrs

• Rose from Account Executive to Managing Partner in Ogilvy Calcutta, in 8 years time.
• Worked on several brands across categories.
• Had a track record for converting every new business pursuit.

Jan 2013 – Jul 2015 · 2 yrs 6 mos · Bangalore

• Meridian is now Soho Square.
• Soho Square is an international entity that has presence in Asia Pac, Europe, Latin America and North America.
• In India, we have 3 boutique agencies operating independently in Mumbai, Bangalore and Delhi and I head the Bangalore office.
• Soho Square provides the whole spectrum of marketing communications such as brand development, brand identity, strategic planning and integrated creative solutions.