Aug 2023 – Oct 2025 · 2 yrs 2 mos · Bengaluru, Karnataka, India · Hybrid

• Launched and scaled Pocket TV from 0→$15M ARR in 40 days, driving full GTM strategy across content, channels, budget, and creative roadmap.
• Maintained capital-efficient growth with ROAS >2.0 across Meta, UAC, and DV360 throughout hyper-scaling.
• Built core growth infrastructure by defining event pipelines and integrating Firebase, Appsflyer, and MoEngage, enabling real-time funnel tracking and cross-channel optimization
• Led cross-functional teams (Product, Data, Content, Creative) to compress launch timelines and establish a scalable model for vertical launches.
• Owned end-to-end growth strategy covering acquisition, retention, and monetization, maximizing LTV while ensuring profitable scale.

May 2021 – Aug 2023 · 2 yrs 3 mos · Bengaluru, Karnataka, India · On-site

• Managed an $18M+ annual marketing budget across Meta, Google UAC, and Programmatic to scale ZEE5's paid subscriber base.
• Drove 25–30% ROI uplift by building a unified awareness & performance framework that connected brand and acquisition campaigns.
• Partnered with Product & Analytics to optimize subscription funnels, improving renewal rates by 18%
• Led a 12-member team spanning brand & performance to drive user acquisition, retention, and monetization.

Nov 2020 – May 2021 · 6 mos · Bangalore Urban, Karnataka, India · Hybrid

• Managed ₹20 Cr quarterly ad spend across Google Ads, Meta, and DV360, delivering both performance and brand outcomes for clients in BFSI, e-commerce, and healthcare.
• Built a hyper-localized segmentation framework (city & pin-code level) that significantly improved conversion rates and engagement.
• Integrated incrementality and brand lift testing to validate ROI and optimize budget allocation across channels.
• Designed always-on playbooks merging brand awareness with performance marketing, ensuring top-of-funnel spend translated into conversions.
• Led a 10+ member team across strategy, execution, and client servicing, driving stronger client retention and revenue growth.

Jul 2019 – Nov 2020 · 1 yr 4 mos · Pune/Pimpri-Chinchwad Area

• Managed multi-million-dollar campaigns across Meta, Google, and Programmatic for clients including Swiggy, Tanishq, ICICI, Mahindra, and ESPN, delivering 20–30% ROI uplift through funnel optimization and automation.
• Built and scaled a self-serve affiliate platform, automating partner onboarding, tracking, and payouts; doubled affiliate revenue in 6 months while reducing manual overhead by 50%.
• Implemented AI-driven audience segmentation and bidding frameworks that improved CTRs, reduced CAC, and sustained efficiency at scale.
• Designed structured playbooks for creative testing and channel strategy, ensuring consistent execution across teams and achieving 10/10 client satisfaction with 0% churn.
• Translated market insights into growth strategies that powered performance across BFSI, e-commerce, OTT, and consumer brands.

Jun 2018 – Jul 2018 · 1 mo · bangalore

• Actively participated and worked in all the domains. Acquired knowledge on how mangament cell operates and also learnt basics of R and python during my internship period.

Apr 2018 – Nov 2019 · 1 yr 7 mos · Nagpur, Maharashtra, India

• Planned and executed omni-channel growth strategies across brand and performance marketing, delivering consistent ROI uplift for clients in e-commerce, BFSI, and consumer categories.
• Scaled affiliate programs to 2× revenue in six months by building a proprietary fraud detection and attribution system that ensured 100% clean traffic.
• Introduced a manual fraud detection framework that helped clients identify and eliminate invalid traffic without relying on costly third-party tools.
• Turned market insights into practical playbooks, spotting new digital opportunities and opening additional revenue streams across Meta, Google, and programmatic channels.