Shikhar Gupta

Co-Founder

Agra, Uttar Pradesh, India7 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Achieved 150% YoY growth at FoxyFoot.
Scaled Swiggy's user base by 35% in UP West.
Managed 100+ SKUs and drove 40% category growth.

Stackforce AI infers this person is a B2C E-Commerce and Marketing expert with a focus on growth strategies.

Contact

shikhargupta2795@gmail.com LinkedIn

Skills

Core Skills

E-commerceMarketing StrategyGrowth MarketingSales ManagementSupply Chain Management

Other Skills

Meta AdsGoogle AdsP&L ManagementCampaign OptimizationTeamworkGTM StrategyBTL CampaignsMarket PenetrationNew Vendor DevelopmentAnalytical SkillsVendor ManagementClient TrainingEvent PromotionVisual MerchandisingMarketing Campaigns

About

Hi! I'm Shikhar Gupta — an Ecommerce Strategist, D2C Brand Builder, and Performance Marketer with a passion for turning ideas into scalable revenue engines. I started FoxyFoot with a simple idea — to make better shoes, more accessible. Along the way, I’ve learned to build from zero: crafting products people love, scaling performance campaigns, managing marketplaces like Amazon & Flipkart, and driving growth across D2C. From launching 100+ SKUs to improving repeat purchases and running full-funnel strategies — it’s been a journey of listening, learning, and growing. Where I add value: ➡️ End-to-end ecommerce strategy across D2C, marketplace, and omnichannel ➡️ Category planning, merchandising, and go-to-market execution ➡️ Paid ads, funnel building, CRO, and marketing automation ➡️ P&L ownership, retention marketing, and team leadership ➡️ Data-driven growth using SEO, analytics, and performance tracking tools If you're building something meaningful or want to exchange ideas, I'd love to connect.

Experience

7 yrs 1 mo

Total Experience

3 yrs 6 mos

Average Tenure

6 yrs 6 mos

Current Experience

Foxyfoot

Founder

Nov 2019 – Present · 6 yrs 6 mos · Agra, India · On-site

Scailing a consumer first D2C footwear brand via website and marketplaces (Amazon, Flipkart, Myntra, AJIO).
Achieved 150% YoY growth with Meta & Google Ads; 5x ROAS, 30% CAC reduction.
Led 100+ SKUs across pricing, launches, and lifecycle; drove 40% YoY category growth.
Ran ₹1L+/month ad spend across platforms, optimized campaigns to keep ACoS <20%.
Increased repeat rate by 15% via WhatsApp/email flows (Interakt); improved CVR by 15%.
Owned P&L, reduced COGS by 20%, and led a 3-member growth team.
Drove 2M+ organic impressions and 40% IG engagement via 100+ micro-influencers.

Marketing StrategyE-Commerce

Swiggy

City Growth Executive

Mar 2019 – Oct 2019 · 7 mos · Uttar Pradesh, India · On-site

Scaled opera􀆟ons across 6 UP West ci􀆟es (Noida, Ghaziabad, Agra, Mathura, Aligarh, Meerut), growing app user base by 35% and market share from 43% to 58% through local GTM and BTL campaigns.
Launched a 20+ member Student Ambassador Program across 6 campuses, driving 10,000+ new installs and boos􀆟ng Gen Z engagement within 6 months.
Negotiated 10–15% commission hikes with top merchants, adding overall profitability.
Improved GMV by 30% through partner growth plans, in-app visibility, and menu optmizaton across 200+ restaurants.
Onboarded 200+ restaurant partners and scaled GMV by 30% through menu optmization, in-app promos, and demand mapping.
Managed a monthly BTL marketing budget of ₹60L to drive market penetration and city-level growth across UP West.

TeamworkMarketing StrategyGrowth Marketing

Msupply.com

Executive - Sales and Distribution

Jun 2018 – Nov 2018 · 5 mos · Mumbai Area, India · On-site

Onboarded and managed 50+ vendors, boosting supply chain efficiency and platform listings.
Enabled 30% increase in digital adoption by training clients on seller/buyer apps and dashboards.
Executed offline events and promotions, increasing visibility and generating a 35% spike in demand.
Contributed to partnership growth through client nurturing and strategic expansion in under-served zones.

New Vendor DevelopmentAnalytical SkillsSales ManagementSupply Chain Management

Varun beverages limited

Sales and Distribution Intern

May 2018 – May 2018 · 0 mo · Agra Area, India · On-site

Learned the on-ground distribution and supply chain system of RJ Corp, PepsiCo's largest bottler, across general and modern trade.
Gained exposure to PepsiCo’s trade promotions, advertising strategies, and retail-level execution to boost product visibility and sales.
Assisted in analyzing sales schemes, market activations, and distributor operations to understand their impact on secondary sales.
Explored how scheme design and visual merchandising impact consumer purchase behavior at the retail level.

Visual MerchandisingAnalytical Skills