Shirin Kumar

Business Development Executive

Gurugram, Haryana, India2 yrs 11 mos experience

Key Highlights

Proven track record in brand management and marketing.
Significant growth in sales and distribution networks.
Strong creative background with storytelling acumen.

Stackforce AI infers this person is a Brand Management and Marketing expert in the B2C sector.

Contact

Skills

Core Skills

Brand ManagementMarketing CommunicationsSales ManagementSales & Marketing

Other Skills

Stakeholder ManagementDistribution ManagementSales ProcessesWritten CommunicationAdobe Premiere ProOrganization SkillsLeadershipActingTeamworkVoiceoversEvent ProductionVideo ProductionPerforming ArtsMicrosoft OfficePublic Speaking

About

Brand Manager - Nescafé Classic at Nestlé, with prior experience in sales & distribution management at Asian Paints. MBA, IIM Ahmedabad. Over the last few years, I have built an understanding of sales & marketing from the ground up by working closely with distributors and retailers in a competitive category. Prior to this at Hindustan Unilever, I worked on the brand proposition for Rin’s antibac variant through extensive consumer interaction, concept validation, and profitability assessment aimed at driving stronger consumer adoption. As a Mass Media graduate with a specialization in Advertising from St. Xavier's Mumbai, I have experience in social media marketing in the development sector (TFIx - Teach For India) and creative copy in advertising (DDB Mudra). With a solid creative background, passion for storytelling, and acumen in marketing and branding, I aim to create meaningful impact and memorable stories through powerful brands.

Experience

2 yrs 11 mos

Total Experience

2 yrs 11 mos

Average Tenure

0 mo

Current Experience

Nestlé

Brand Manager - Nescafé Classic

May 2026 – Present · 0 mo · Gurugram, Haryana, India

Brand ManagementMarketing Communications

Asian paints

2 roles

Area Manager - Focus Products

Aug 2024 – May 2026 · 1 yr 9 mos · On-site

Drove Adhesives and Waterproofing business worth 30 Cr+ for Madhya Pradesh region
Handled 50+ distributors, 1500+ retailers, and a team of 40 people
Improved n/w engagement to deliver 60% growth in core category of wood adhesives in 6 months
Expanded active network by 600% to reach 800+ touchpoints in Adhesives & 100% to reach
900+ touchpoints in Tile Adhesives
Improved penetration in Sealants by onboarding 100+ new retailers, achieving 70% growth
Led coverage enhancement to open 7 new distributors & achieve 40% volume delta MoM
Partnered with marketing to relaunch ‘Xtreme’ to >50% retail network in 1 month via storming
Implemented 100% active DMS installation in 6 months, improving visibility & billing efficiency

Stakeholder ManagementDistribution ManagementSales ManagementMarketing CommunicationsBrand ManagementSales Processes

Sales and Marketing Management Trainee

May 2023 – Jul 2024 · 1 yr 2 mos · On-site

LEAP 2023: Extensive training program covering retail sales, warehouse management, customer accounting, etc.
Retail Sales: Strategised initiatives focused on luxury emulsions range (Royale Glitz, Ultima Stretch), to improve dealer profitability of top 100 critical retailers, achieving quarter with highest volume and dealer penetration for variant emulsions
Marketing, Tools: Explored the feasibility of adopting distribution model for abrasive accessories range including distributor profiling, competition benchmarking, NPIs, and market potential for the category.

Stakeholder ManagementSales & MarketingMarketing CommunicationsBrand ManagementSales Processes

Unilever

Sales And Marketing Intern

Apr 2022 – Jun 2022 · 2 mos · Mumbai, Maharashtra, India · On-site

Refreshed Rin’s (Rs 2900 Cr) Proposition for Antibac (Rin AB) to enhance consumer adoption post-COVID
Identified INR 129 Cr worth opportunities to convert consumers to Rin AB in its largest markets, TN+AP
Conducted 80+ interviews (LSM 4-7) in 6 cities to craft consumer insights and created 3 consumer segments
Developed 8 creative concepts & qualitatively tested them with 50+ cons. for brand-fit & post-pandemic relevance
Forecasted profitability potential of Rin AB basis penetration, user acceptance & campaign persuasiveness
Established Rin AB’s market potential for 46.3 Mn households by recommending market relevance framework

Written CommunicationMarketing CommunicationsBrand Management

Tfix-teach for india

Marketing Intern

Oct 2020 – Feb 2021 · 4 mos · India

Created video and graphic marketing content for the TFIx Leadership India Needs campaign
Improved Instagram reach by 38.5% & generated highest reach of 1.9K on Facebook content
Interviewed 10 social entrepreneurs for TFIx Newsletter campaign & conceptualized narratives
Received recognition from TFI CEO Shaheen Mistri for efforts in content creation and design
Created video & graphic content and coordinated back-end for TFIx recruitment campaign
Achieved a goal-exceeding turnout of 51 applications in the 2021 Cohort of TFIx Entrepreneurs

Written CommunicationStakeholder ManagementMarketing CommunicationsBrand Management

Ddb mudra group

Copywriting Intern

Oct 2019 – Nov 2019 · 1 mo · Gurugram, Haryana, India

Conceptualized creatives for McDonald’s Breakfast print campaign & ongoing CSR campaign
Conceptualized creatives for 7Up’s Think Fresh campaign reviving iconic ‘Fido Dido’ character

Written Communication

Worldwide media pvt. ltd. (times of india group)

Editorial Intern

Apr 2019 – May 2019 · 1 mo · Mumbai, Maharashtra, India

Digital Content Writer for Filmfare.com
Generated up to 27K hits by writing 20+ news pieces & entertainment features for Filmfare.com
Assisted team in back-end digital content management for Filmfare.com and sourced creatives

Written Communication