Shivam Porwal

Co-Founder

Gurugram, Haryana, India9 yrs 8 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • 8+ years in digital marketing across diverse industries.
  • Expert in growth and performance marketing strategies.
  • Proven track record in leading marketing teams.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in e-commerce and healthcare sectors.

Contact

Skills

Core Skills

Digital MarketingGrowth MarketingPerformance MarketingBranding

Other Skills

MonetizationSearch Engine Optimization (SEO)SEOCategory ManagementData AnalystTableauSocial Media MarketingFacebook MarketingEmail MarketingMarketing StrategyOnline MarketingMarketing ManagementSearch Engine Marketing (SEM)Content MarketingMarket Planning

About

8+ years of experience as a Digital Marketing Specialist with a demonstrated history of working on products in the e-commerce, education & healthcare space. Skilled in Product Marketing, Digital Strategy, Branding, Integrated Marketing, Advertising, and Communication. Spearheaded online marketing channels with individual ROI goals. My expertise lies in growth marketing, digital marketing, performance marketing, product marketing, branding, SEO, hyperlocal, search social, and video marketing. I code too. Crunch data in MySQL & prefer analysis in Tableau/Data Studio. Currenlty working as head of digital marketing at Blinkit You can reach me at heyshivamporwal@gmail.com

Experience

9 yrs 8 mos
Total Experience
1 yr 9 mos
Average Tenure
1 yr 9 mos
Current Experience

Blinkit

Head of Digital Marketing

Aug 2024Present · 1 yr 9 mos · Gurugram, Haryana, India · On-site

  • Leading digital marketing for Blinkit & Bistro
  • All things work - shivam.porwal@blinkit.com
Digital MarketingPerformance MarketingGrowth Marketing

Bistro

Head of Digital Marketing

Jul 2024Present · 1 yr 10 mos · Gurugram, Haryana, India · On-site

Apollo 24|7

Head - Performance Marketing (D2C / B2C)

Jan 2023Aug 2024 · 1 yr 7 mos · Gurugram, Haryana, India · On-site

  • 1. Led Performance Marketing for the Apollo 24|7 Mobile App and Apollo Pharmacy, driving user growth and business impact across three key Lines of Business (LOBs):
  • a. Pharmacy
  • b. Diagnostics
  • c. Doctor Consultation
  • 2. Branding & Quick Commerce Launch (19-minute delivery):
  • 2-hour delivery >>>>>>> 19-minute delivery
  • Collaborated on branding initiatives and contributed to the launch of the Quick Commerce business.
  • 3. Monetization & Category Growth:
  • Helped co-branding efforts and category growth initiatives, driving revenue growth.
  • 4. Hyperlocal SEO & Marketplace Marketing:
  • Spearheaded hyperlocal marketing strategies for over 6,300 Apollo Pharmacy offline stores + 1800 Diagnostics centers across Pan India, focusing on targeted campaigns to drive footfall and local brand awareness.
  • 5. Managed marketplace marketing, particularly through Amazon Ads, to enhance visibility and sales across platforms.
  • Managed Team of 5 People + 2 Agency
Digital MarketingPerformance MarketingGrowth MarketingMonetizationSearch Engine Optimization (SEO)

Paytm

Senior Manager - Growth Marketing

Feb 2022Jan 2023 · 11 mos · Noida, Uttar Pradesh, India

  • Responsible for managing user growth for the Paytm Mobile App.
  • Focused on growing two businesses - Paytm UPI & Paytm Movies.
  • 1. Performance Marketing (App Marketing)
  • 2. Affiliate Marketing
  • 3. Content Marketing
  • Managed a team of 5 people
Growth MarketingCategory ManagementDigital Marketing

Ketto

3 roles

Assistant Vice President - Digital Marketing

Jul 2020Feb 2022 · 1 yr 7 mos

  • Zero to One four Ketto Products:
  • 1. Ketto Crowdfunding
  • 2. SIP - Social Impact Plan - Donation Subscription Program
  • 3. Healthnest Mobile App - #1 Social Network For Health
  • 4. SIP - Mobile App
  • Worked upon:
  • 1. Performance Marketing for all Lines of Business.
  • 2. Social Media Marketing
  • 3. Affiliates and Influencer Marketing.
  • 4. Branding
  • 5. Business Operations
  • Managed a team of 35 people [Performance, Creative, Content, Business Ops]

Senior Manager - Digital Marketing

Promoted

Jul 2019Jun 2020 · 11 mos

Manager - Digital Marketing

Jun 2018Jun 2019 · 1 yr

Et medialabs private limited

Started as Intern to Senior Digital Analyst

Jun 2017May 2018 · 11 mos · New Delhi Area, India

Mojo apparels

Co-Founder

Jun 2016Apr 2018 · 1 yr 10 mos · Delhi, India

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Master of Business Administration - MBA — Marketing

Bundelkhand University

Bachelor of Technology (B.Tech.) — Computer Science

Sir Padampat Singhania Education Center - Kanpur

12th Class

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